How To Make Your Online Ads Clickable

We’ve all seen ads that grab our attention, but now we’ve also seen ads that can leave us speechless, and wondering what the advertiser was trying to accomplish. How are you able to create text banner ads on LinkedIn that can attract your target audience? Start by writing effective headlines, and see where that gets you!

A KEY to writing online ads is to put yourself in the shoes of your viewers who are going to be reading your ads. Picture how they are feeling, understand why they are frustrated or in pain. Once your able to get into their heads, you can write ads that can grab their attention quickly and make them feel comfortable with you and your products or services.

These great ads are more than just words, it’s about telling a story or creating an unforgettable experience and make you have to read more. Follow these factors that can make your ads more clickable to your viewers!

Being Curious

We all are curious by nature and want to learn more about subjects that interest us. If you start your headline with phrases like “How do I …” or “How I… ” The reader will be curious. You want them to read the entire headline. You can also use contradiction in your headline to confuse your readers so you’re able to grab their attention also. Here are a few examples of headlines that use curiosity to grab attention:

  • “How do I get top search rankings in Google for my business without spending a lot of money?”
  • “Social Media is NOT your only way to get web traffic”

Some Benefits

By providing a clear understanding of the benefit in your headline, people will click on your ad to find out how they can benefit from what you are offering. Implying that they will learn something new that can give them a competitive advantage. Here are a few examples of benefit-driven headlines:

  • “How to Convert More Web Visitors into Raving Customers”
  • “How to Work Less and Earn More”

Emotions

Everyone responds to certain key words, especially when they trigger some type of emotion. Using the right words can make people click on your ads. If you watch those infomercials, you’ll be able to hear and see the steady stream of emotion-triggering words like amazing, incredible, excellent, and free. You may also hear them say something like “This amazing formula will help you feel incredible, and make you completely irresistible.” Now who wouldn’t want to buy that product? Here are a few more examples of some emotional headlines:

  • “Ten Free Social Media Tips That Will Generate More Incredible Comments on Your Blogs”
  • “Easily Learn a New Language in Just 20 Minutes a Day!”

For more information about how to make your online ads clickable, contact Windy City Web Designs. 

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