Have you looked at most companies’ social media activity? Chances are, their Twitter presence is going to have the smallest, but still rapidly growing. Did you know that Twitter was originally created for sharing short thoughts, and yet it has been growing into one of the three core social media platforms?!  It’s very important to pay attention to your tweets.

Tweets are motivational and inspiring. Everyone has his or her own different ideas. The point is to grow your Twitter presence throughout the compelling content. Potential followers won’t waste time on your page if your tweets aren’t very interesting to them, or seem to catch their attention. With about 302 million active users as of right now, Twitter is a platform you should not miss out on. To ensure you too make the most of your account, utilize these three keys:

Favorite / re-tweet content

Finding content that is based on hashtags (#) can be the KEY to growing more followers to your page. When you (favorite) something that is posted on Twitter, Twitter uses the word as a verb. When your able to keep in contact with those who follow you this is called the white-hat approach. Which enables you to interact with real people while you’re seamlessly growing your Twitter following.

Tweets

In order for your account to stay active, it’s recommended to at least tweet something once a day. Now if you are running a Twitter account for your brand, there really isn’t going to be a limit on tweets. Tweet away! It’s recommended to Tweet at least five minutes.

Interact with your followers

Tweeting your own tweets is just as important as responding to what other people are saying to you while being on twitter. If someone were to tweet (@yourtwittername), make sure to respond in a timely manner, because oftentimes brands actually use Twitter as an extension to their customer support activities.

Trends

The best way to integrate your brand on Twitter is by voicing your opinion on trends. If some of your Tweets are going viral through a hashtag, chances are your Twitter following will start to increase dramatically! Now to see what is trending daily on Twitter simply head to the homepage and look at the bottom left hand corner. If something seems to catch your eye, tweet about it! Tweet what you think about it, and see if anyone has something to say. It’s one way of showing your interest on Twitter.

Twitter is continuing to grow as you read this blog and it should be an essential part of your company’s marketing strategy. Simply by interacting with your followers, you will be able to find that they will become more loyal to your brand.

For more information about how to do marketing on twitter contact Windy City Web Designs.