Blogging has quickly become an effective form of content marketing for businesses of all sizes. Blogging has many benefits to a business, including perhaps the most important, increasing your web presence.

If your increased web presence is not enough of a reason to have Windy City Web Designs add a blog to your website, then here are several other ways a blog can boost your business:

1. A blog is a simple and easy-to-use platform, which will allow you to connect with your customers.
2. Your blog fuels search engine optimization (SEO).
3. According to surveys, 60% of businesses who blog acquire more customers.
4. Blogs gives your company a voice, creating a place to talk about new products and services, comment on timely news topics or market trends, and share company initiatives beyond your website, which will all help to let your customers know more about your brand.
5. Blogs share your expertise, allowing you to become an expert in your industry.
6. A blog creates a two-way conversation with customers, prospects and industry peers, encouraging interactions, comments and feedback.
7. A blog keeps you focused on your content marketing strategy, especially since it is important to schedule and stick to it in order to continuously deliver purposeful content.
8. A blog builds confidence, relationships and sales. Customers will look to you as a reliable resource for information on your industry.
9. Blogs will help you stay ahead of the curve, especially when it comes to your competition.
10. Blogs are cost-effective marketing investments. Every post you publish is a long-term asset that helps build brand awareness, as well as promote your expertise, products, and services.
11. Blog analytics allow you to track your readers, links, popular topics, shares and comments, helping you to better know your audience.
12. If you are not a writer, and prefer to have someone else do the blogging for you, there are Internet marketing firms out there that will do the hard work for you, like Windy City Web Designs. Whether you are interested in adding a blog, are in need of a custom website design, or are looking for an effective Internet marketing campaign, contact Windy City Web Designs for more information today.