With the increasing use of the internet for information, business websites are becoming a necessity to keep up recognition and traffic. Not any website will do though. In a fast paced world, consumers want information quickly and conveniently, so implementing the three E’s will provide easy to use access to your business.

1. Efficient

Consumers want to access your information instantly. A messy websites will only muddle consumers’ minds. When designing a website the consumer’s experience should be kept in mind. What elements attract the consumer’s attention? What information is the most relevant? What design features make your homepage more attractive? The faster your website can provide information to the consumer, the better their associations of your company. If your business information can be found fast, won’t your business provide services fast too?

2. Effortless

The effort a consumer has to put into your website also determines the speed that the consumer can navigate your website. The time your customer spends jumping from link to link trying to find information equates to the amount of frustration your customer feels. Quick clicks and accessible information is key to minimize the effort your website requires. Easy to use websites creates the expectation of the the ease to work with your company.

3. Engaging

Even if a website’s main purpose is to provide information, you don’t want to bore your customers. A boring website will only establish a boring image for your company. Photos, videos, and other multimedia elements can set your website apart from your competitors and leave an impression on consumers. Customization can help capture your business’s individuality in a website. You want to send an accurate portrayal of who you are and what your company does.

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