Back in the day, the way to search and find businesses was by paging through the hundreds of pages in the Yellow and White pages, but now most people just say “Google it!” This is the most important reason why every business needs to have a good web presence. Here are several ways your company can have a web presence and help you to stand out form your competitors.

Great Website and Design- The biggest and most critical factor in gaining web presence is all about the website. This is the first step in introducing yourself to the technological world and increasing your chances of being seen by all the Internet’s users. However, once you have your website, it is crucial that you have a good design in order to capture and engage your potential customers or clients.

Social Media Presence- With so many ways to present your business’ brand and products, social media is one of effective ways to gain an audience. With the extremely popular social media networks like Facebook and Twitter, you are increasing the chances you have to draw traffic to your website, convert them to customers, in turn increasing your profitability. Since these platform are free, there is no better (or easier) way to market yourself!

Search Engine Optimization- The best way to determine your web presence is by your website’s ranking on Google. By having a search engine friendly website, you increase your prevalence on search engine results pages (SERP), which increases your chances of being listed on the first page of these search results.

Blogging- Many times blogs are overlooked by businesses and are thought to lack an worth. Unfortunately, these people are taking a simple thing like blogging for granted. Blogs are beneficial because they not only provides a sense of an knowledge and expertise with the readers, but it increases your placement on search engine results pages when update regularly.

By ensuring your company has a strong web presence, especially when it comes to a good web design, you can be sure to increase your profitability and success of your business. By consulting with a team of professional web designers and Internet marketers like ours at Windy City Web Design, we can work together to create the most effective and search friendly website that fits your business’ needs.