Designing To Boost Your Blog

by Mar 20, 2014Blogs, content writing, user friendly website, Website Design

Designing To Boost Your Blog

Content rules…enough said. In most effective content campaigns, well written blogs are a must and will enhance your credibility with the search engines, increasing your rank amongst your competitors. It is imperative, however, to consider your website’s design in order for your blog to be highly effective. Whether you are looking for social shares, newsletter subscriptions, or purchases of your products or services, if your users have a positive experience on your website will directly relate to your conversions.

In order to optimize your website for blogging, there are a few design considerations you may want to implement in order to provide your readers with the best experience possible.

1. Place newsletter sign-up call to action below your blogs. Since newsletters and blogs are one reason why many users will return to your site, it is important to offer the opportunity to gain their email addresses and get them to sign up for your newsletters, making it more convenient for them to read your articles and increasing your conversions.

2. Use high contrast calls to action. Calls to action are an effective way to catch the viewer’s eye, as well as draw them in to find out more about your brand. By highlighting these calls to action and using high-contrast elements, you can ensure the viewer won’t miss it. It is important to remember that simple is best, and will draw all the attention you need without overwhelming the viewer.

3. Keep blog navigation simple. By providing only a few navigation links on your blog posts, you are keeping form distracting and overwhelming your readers. It is essential to provide some links to popular posts, call to action for your business, and key blog categories on your blog page, but be careful of how much content you put on there.

4. Include high-impact imagery. Although blogs are not all about the pictures, many people are attracted to some sort of visual element. These images can consist of pictures, illustrations, graphs, tables, charts, or anything that can support your blog’s topic. When doing this, it is important per copyright issues, to ensure that you have either paid to use the image, or you are using a free image or one of your own.

5. Include social sharing buttons. Your ultimate goal is not only for your readers to keep coming back, but you also want them to share your content with others, encouraging more traffic to your site. By either placing floating social sharing buttons along the side of your blog, or at the top of your article, you can help to encourage readers to share your content.

When designing for blogging, it is always important to create a design that flows with the rest of the website. By doing so, your viewer is not left feeling like they have left your website, but feeling like they can identify your company. Contact Windy City Web Designs where our professionals can not only create a design for your blog, but our writers can also create a blog that is not only relevant to your business, but will increase your online presence.

By Bjorn Torling

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