When designing your business logo, you should strive for simplicity and originality that represents your company accurately. Their color schemes, however, are key elements that help customers identify you right away. Think of well known logos, like McDonald’s Golden Arches or Apple’s sleek silver.

Colors schemes range from distinct contrasts – like complementary colors – to cohesive colors – like analogous or monochromatic schemes. Choosing what suits your business well requires inspiration and familiarity with your business’s mission and purpose. Windy City Web Designs suggest the following places that can help you choose the best integrated color scheme.

1. The Grocery Store: Find inspiration from others’ product packaging. See what’s been done and take notes of what your notice. Don’t limit yourself to products in your market either. All industries have strategies to exude a certain image that may be applicable to your business.
2. Nature: Take a nature walk and find inspiration in nature color schemes. We suggest this particularly to businesses with a relaxed and natural ambience. Take photos too and try utilizing the hues in different arrangements.
3. The Internet: If you’re not up for a hike, try using interactive color-scheme designers, reading color trend reports, or researching the recent color crazes.
4. Magazines: Print design is the grandparent of all graphic design strategies. Flipping through a magazine, you might remember the simplicity of collages, dioramas, and other old school designs. Utilizing these old techniques on a new platform can produce a fresh but familiar image.
5. Paint Stores: Buying paint samples can help you recognize the purity of each color. Being able to witness color without the effects of proportion, shape, or texture, you can understand the ambience it gives off.

For help deciding the correct color scheme for your business, click here.