Creating A Great “About Us” Page For Your Business!

by Apr 7, 2015content writing, Google, Responsive Web Design, Website Design, Website Tips

Creating A Great “About Us” Page For Your Business!

Are you starting from scratch or revisiting your “About Us” page? You can take yours from forgettable to memorable by incorporating some of these very helpful tips!

This is one of the most important parts of creating your site, or having on your site. This shows the important elements on a company’s website. This section on your page may be the last page you have recently checked up on. Am I correct? You may not be paying close attention to it, but visitors to your site are. This is where the world clicks on to learn more about who your company and the services are offered. This could be a potential loss or gain of a customer, this page deserves a little more consideration and lot of respect.

Making The Connection

This provides information about the business and what you can deliver, so this should include the basics:

  • Who your company serves
  • How long it’s been around for
  • Long-Term goals
  • Mission that your company is trying to achieve
  • Contact Information such as address, phone, and e-mail. Also, if your company has more than one location, include it.

When creating this page try to avoid writing a soliloquy, which is too much text. Focus more on connecting with the visitors that land on your page. As the manager of the business think about telling the employees to write their own bios for the company’s “About Us” page.

Keep in mind this is for them to tell the future customers a little bit about themselves. To explain what they do for the company and the position they are in. These bios should include:

  • Professional History
  • Personal Information such as hobbies or activities
  • Links to their blogs and Personal Websites
  • E-mail address so whoever has questions or wants more information about the business/company they can contact you.

Showing that you have readily available for contact information can show the customers that you want to hear from them. With the “About Us” page it needs to reflect the organization , and tell the story of how the company started and who was behind it.

How Far The Business Has Come

There’s no better way to build both trust and relationships than by posting testimonials or by listing the big-name clients you’ve partnered with. That will lend your business a good amount of credibility. You may want to consider incorporating your clients’ logos somewhere on your page as the added visual element.

By mentioning all awards and recognitions your company received, as well as community service work, green initiatives, and interesting facts, this can also make your business more appealing. Add any timelines, company history, and major milestones are the attention-grabber.

Adding Social Media

When it comes to the digital age, it has taught us one thing to not underestimate the power of promoting yourself across multiple platforms. Use your “About page” to post videos of you and your company. Link to your blog, place share buttons to your, Twitter feed and Facebook pages this is the smartest choice to do! Social media provides a free advertising, and can help attract customers you might otherwise not have that access to. It’s important that whoever is in charge of the posting blogs or sending out tweets or anything related to sharing it on social media they need to make sure it keeps up to date daily.

Getting The Professional Help

If you find yourself in need of the professional help think about hiring the expert. Having a great writer can make your “About Us” page pop with headlines, and SEO keywords.  It will be money well spent, if a company spends money on direct mail ads, billboard ads, and radio ads.

For more information about creating the best About Us page for your business contact, Windy City Web Designs!

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