Google Performance Max Ads is an ad solution from Google that aims to provide advertisers with an easier and more effective way to create ads that drive Performance. This solution uses Google’s machine learning technology to optimize ad performance across all...
Your domain authority may be why a customer chooses a competitor over you. It may not seem like much, but your website ranking on Google search results can make all the difference in your sales. This blog post highlights what you can do to better your domain authority...
PPC campaigns are all about getting the most out of your ad spend. And if you are not making sure to avoid the mistakes that can end up costing you dearly, then you are already losing money. If you are new to PPC or have been at it for a while, this article is for...
Businesses used to rely on orthodox advertising strategies to reach out to their audiences. With the advent of technology, using traditional marketing methods is a risky approach that requires more time and work. A marketing strategy is the first step towards a...
In today’s fast-paced and ever-changing digital world, it’s essential to highlight your business where your customers are looking – and search engines are one of these places. Fortunately, you can do that through Google Ads (also known as PPC marketing). In this...
It Is The Digital Age While the past called for billboard, newspaper, and magazine advertising, the domain of marketing has changed. Today, an average individual spends over 5 hours on his mobile phone. Roughly half of this time is spent on social media. 2 hours and...