It takes a matter of seconds to capture your potential user’s attention. For this reason, it is important to ensure that your website’s homepage is functional as well as informational, attracting and keeping their interest.

The following tips will help to capture your customers’ attention when visiting your homepage:

1. Choose a layout that is clutter-free and easy to navigate. Avoid too many images and icons, as well as long texts or banners.
2. Use high-quality and informational photos on your landing page. Avoid using too many photos since they can overwhelm the eye and low quality photos in order to maintain a professional appearance.
3. Be sure to use “call to action” buttons. Keep in mind, however, that these buttons should not contain more than four words, as should be placed where it can be seen.
4. Keep your text simple and up-to-date. Be sure that your information is always current and resourceful to your users. Avoid using too much text as well, which can turn off and tune out users.
5. Include your contact information, including your address. This will help your users when looking to contact you or looking for your location. Avoid making this pertinent information hard to find on your homepage.

Windy City Web Designs specializes in custom websites and Internet marketing solutions for businesses in the Chicagoland area. Contact us for help with your business’s needs today.