Calls To Action: Why Your Website Needs To Have Them

by Jan 16, 2014web developer, Website Design

Calls To Action: Why Your Website Needs To Have Them

When designing a website, the most important goal is to influence your users to do something. Whether this be buying your product, subscribing to your newsletter, or requesting more information, this call to action, or CTA, is essential in running a successful website. Here are few other reasons why your website must have strong and effective calls to action.

It gives your users direction. Once a user has been directed to your website, you must help guide them as to what step they want to take next. Whether it is a free trial offer or a video demo, you are encouraging your visitor to further investigate what you have to offer them.

It measures your user ratings. By comparing the number of visitors to your site to the number of visitors that accept your CTA, you get your conversion rate, which is a tool used to measure your website’s success.

It provides your website with an objective. By adding a call to action, you are adding a better understanding of what your website is about and what you have to offer. The purpose is to generate leads. The only way to do so is by providing relevant content.

Since not all calls to action suit everyone’s business needs. It is important to only use what will be most effective for you. It is also important to remember that it is not necessary to overwhelm your audience with too many calls to action. Some of the most essential calls to action are things like promotional deals or events; email sign-up, social media sharing, and product and services discovery.

Not only are calls to action not only an effective and fundamental part of optimizing your website for conversions, but they play a key role in your content marketing strategy. For help or questions with your CTA or web design solutions, contact Windy City Web Designs. Our team of professional designers, content writers, and marketers will work to ensure your website not only increases your ROI, but provide your website with your optimal conversion rate.

By Bjorn Torling

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