The relationship between your business and your designer is crucial to developing a website that reflects your business. The process to perfect your website requires open communication and honestly between you and your designer. One key to simplify the process is to share your brand bible.

Windy City Web Designs suggests the following must-have elements to your brand bible.

1. Logo

Your brand’s logo acts as your business’s primary association. You want to keep it in the most suitable light possible. If you keep your logo’s placement, size, and use consistent your brand messaging will carry over all platforms flawlessly.

2. Fonts

Different fonts may be suitable for different design projects. Your online typeface must relate to your print advertising to create a seamless relationship between the two. Use a legible and fitting font to give your pages the proper flair.

3. Color Schemes

Color schemes play a key role in branding. Colors need to be consistent to help customers associate certain colors with your brand. Colors used in your logo can appear in text or backgrounds. The number of colors should be kept to a minimum to avoid looking too flamboyant or distracting. Your color scheme should be clearly defined to help build an identity.

4. Images

Your brand bible should outline how images are used around your website. Will you rely high-resolution photography, illustrations, or icons? Will they be black and white, tinted, or colored? Framed or unframed? Clickable or not? These rules should help your designer understand exactly how your website should look.

5. Text and Tone

Most importantly you want your business to speak the same language. Your business’s lingo should stay uniform to help users identify with your business. Keep headlines concise, but content should follow the same tone. Speak to your audience in the way they prefer. It will lead to less confusion between you and your client and help you be more dependable.

To discuss your website with a designer and build your brand bible, click here.