‘Brain Friendly’ Web Design Increases User Engagement

by Mar 11, 2013Website Design

‘Brain Friendly’ Web Design Increases User Engagement

Researchers at the University of Missouri propose to make websites more engaging by using motivational factors natural to the brain.

Keeping a user engaged with the thought evoking content and a simple design provides effortless web navigation. Cluttered websites can overwhelm a user, and users can get frustrated with information overload. If your website is hard to navigate, the user will recall that, not your business.

As we’ve mentioned in previous blogs, mobile websites should look similar to the desktop version, but mobile versions should be simpler than a desktop look. The balance between content and pictures must be appropriate to the platforms that each design is meant for. To maximize revenue for your business, you want to target the right people and influence them in the right way. So your websites should reflect your business’s professionalism and purpose accurately.

Webs sites must cater to two types of users also. There are “involved browsers” and “browsers who avoid.” Both browsers can be comforted by an easy interface. Involved browsers are likely to utilize all the features of your website, while ones who avoid will be pleased to find your information quickly. Appealing to both types of users encourages increased web traffic and relevance.

To update your website with Windy City Web Designs, Click Here.

Archives