What is responsive design and why do I need it?

by May 8, 2014mobile websites, Responsive Web Design, web developer, Website Design

What is responsive design and why do I need it?

For companies who are looking for a new website there are many questions to ask yourself as far as style, layout, colors, and number of pages you want or need. One question that you may forget to ask yourself or may not even know to ask is, “Do I need responsive design on my website?” The answer is yes. Responsive web design is a format that your website is created in using CCS and is highly recommended by many web designers and developers. Windy City Web Designs will be able to inform those companies with new websites what it is and why it is so important to create a website in this style.

It is a great idea to incorporate responsive web design when creating a new website because no matter what type of device you are using, it will be always be compatible. Responsive design has the ability to be read on a mobile phone, tablet, laptop or desktop and still looks good no matter what the screen size is or platform. With the alarming number of people who use their phones and tablets over a traditional laptop or desktop computer, it is important to have your website showing up on all devices. Not doing so, could result in a major loss of conversions, potential customers, and even returning customers.

If a customer is trying to access your website on their mobile device and does not have access to it, this can leave the user with an unpleasant and possibly negative experience. Customers don’t want to have to wait for anything to load or have half of the site appear when searching on a mobile device or desktop. This means the odds of them buying your product or service decreases and will most likely give their business to someone else, like your competitor.

Having a responsive website will also be a plus to have if you plan on doing any search engine optimization or internet marketing. It is said that google prefers responsive web design over the alternative because it is easier for google to scan your site and it reduces the chance of any on-page SEO errors. Responsive websites also perform better and are easier to maintain.

Windy City Web Designs creates responsive websites for all of our clients and is the method we recommend to most clients when they ask for our services. Check out our portfolio page to see what our responsive websites look like or contact us to learn more about our responsive website services.

Archives