Tips For Turning Your Traffic Into Sales

by Mar 26, 2014e-commerce website, user friendly website, web developer, Website Design

Tips For Turning Your Traffic Into Sales

When it comes to designing your e-commerce website, not only can you be left with a daunting experience, but your customers can be as well. In order to prevent your customers from abandoning their shopping carts, and your website, you can follow these helpful tips to turn your traffic into sales:

Use “My” not “You”- By turning phrases like “start my free trial,” instead of “start your free trial,” you are making your users feel as if it is more personable and all for them, so why not claim it then.

Use phrases- This is especially important on call to action buttons. Instead of using non-descriptive words such as “submit” or “click here,” you can use phrases like “get instant access” or “tell me more” in order to explain what the link can offer the user.

Use orange buttons- It appears that since large e-commerce sites like Amazon and e-Bay started using orange buttons, the popularity of the use of orange buttons on other e-commerce sites has increased, as well its attraction to consumers when making purchases online.

Homepage placement- Since consumers from the Western regions read from the left to the right, by placing calls to action on the right, and images and videos on the left can help to boost your conversions.

Make your offers clear- When offering something for free, it is important to make sure the user understands what you’re offering. By placing “100% free” to your offer, your conversions are guaranteed to see an increase.

Your web design matters- Make sure your web design is consistent with your advertising. Differences between your ads and your website pages can create a disinterest in your site, in turn hurting your conversions.

By simply making some of these changes to your e-commerce site, you not only can boost your conversions, but increase your sales as well. For help with developing your ideal e-commerce website, contact Windy City Web Designs. We are Chicgoland’s leader in providing exceptional and professional web design and Internet marketing strategies.

By Bjorn Torling

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