Add Life To Your Website With These Tips

Websites play an intricate role in your business, making it critical that you are ensuring it is doing it’s job. In order for your website to fulfill it’s job properly, you must not only stand out from the competition, but it must offer your visitors with a modern and user-friendly experience.

Whether or not your website is in need of a complete redesign, or just needs to be revitalized a little, there are several things that you can do to your website to add life to it, including the following:

Ensure your website is responsive. More people are viewing the web and looking for your businesses through mobile devices and tablets than they do through computers. When your website isn’t responsive, the likeliness your website will be visited decreases. With a responsive design, your website will detect the phone or tablet, automatically adjusting the screen to fit their specific device, which makes this a more pleasurable experience.

Add valuable content. By adding things such as blogs and forums, the chances you will attract visitors will increase, especially when it is informational and beneficial to your visitors.

Update your images. From outdated images, to larger files that are slowing down your loading speeds, to images that aren’t truly representing your brand, simply by replacing images on your website, you can make your pages more visually appealing, attracting more visitors.

Add Calls To Action. Do you have any calls to action buttons currently on your website? If you said no, then you should seriously consider adding one. These are not only effective in drawing attention to what you are selling, but they an easy way to attract visitors by offering promotions, discounts, or more information about your products or services.

Ensure it is modern. With dated websites being clearly evident today, your visitors may choose modern over outdated, leaving your website for your competition.

Get connected. If your website is not utilizing social media, you are likely missing out on potential visitors, which can mean business. Social media is an effective way to keep in contact with your potential businesses, as well as keep them coming back for more.

If you are interested in learning more about how we can help add life to your website, contact Windy City Web Designs today.

Let Our Award Winning Web Design Company Design Your Website

When it comes to hiring the right web design company to design your ideal website, it can be a hard decision to make. In order to make this task a much easier decision for you, look no further than the award-winning web design and Internet marketing services of Windy City Web Designs.

Recipient of the GDUSA American Web Design Award and the Davey Award, Windy City Web Designs has helped hundreds of clients achieve the website necessary to grow their business, increasing their online presence through website design, branding, and marketing solutions, designed specifically around their needs.

Windy City Web Designs won several GDUSA American Web Design Award recognizing them for their work in web design. A few of those award-winning websites include the following:

   www.stmaryservices.com

   www.windycitywebdesigns.com

  www.rpsproducts.com

Windy City Web Designs has also won several Davey Awards, recognizing them for their work in web design. Some examples of these award-winning websites are the following:

   www.arlingtonnaples.org

   www.madufflaw.com

   www.5elementsmassagetherapy.com

By choosing an award-winning web design company, you can rest assured that your website will be professionally done, with your satisfaction of utmost importance, striving to make your website design an award-winning design.

Ensure that you are hiring a web design company that is not only experienced, but has a well rounded portfolio with client testimonials for you to review. Visit Windy City Web Designs for more information about our award-winning services today and to see our portfolio of our professional website designs.

Is Your Homepage Doing It’s Job?

Did you know that you have 8 seconds to capture your visitors’ attention? Since these seconds are so very important to drawing attention to what your business has to offer, how do you know your website’s homepage is truly doing it’s job?

If you are in doubt, or finding your conversion rates are not ideal, then you may want to look into ways you can give your homepage the update it needs. Windy City Web Designs suggests the following helpful tips to capture your visitors’ attention:

Ensure your navigation is easy to use. Choose a layout that is clutter-free and easy to navigate. Avoid too many images and icons, as well as long texts or banners.

Use images. Use high-quality and informational photos on your landing page. Avoid using too many photos since they can overwhelm the eye and low quality photos in order to maintain a professional appearance.

Include a call to action. Be sure to use “call to action” buttons. Keep in mind, however, that these buttons should not contain more than four words, as should be placed where it can be seen.

Keep content relative and simple. Keep your text simple and up-to-date. Be sure that your content is always current and resourceful to your users. Avoid using too much text as well, which can turn off and tune out users.

Include your contact information. Include your contact information, including your address. This will help your users when looking to contact you or looking for your location. Avoid making this pertinent information hard to find on your homepage.

Whether your homepage needs a little help, or your website needs a major update, contact Windy City Web Designs for help with any of your business’s website design and Internet marketing needs.

SEO: Successful Marketing Strategies

A successful Internet marketing strategy is just like building anything. It is critical that you start with a solid foundation and a good understanding of how an effective Internet marketing campaign works.

That foundation comes from understanding three basics of Internet marketing:

  1. Search Engine Optimization
  2. Content Marketing
  3. Social Media Marketing

However, simply because you know what each facet does for your website, this isn’t enough to ensure your marketing strategy is going to work. Applying even well-established marketing techniques incorrectly can hurt your rankings, which means in order to maximize the benefits, you also need to understand the shortcomings.

Search Engine Optimization

When people think of marketing and the search engines, SEO, or search engine optimization, is usually the first thing that comes to mind. SEO is used to create a site that the search engines will rank as one of the most relevant pages for a matter of time. Since 95 percent of people who use search engines click on a page that appears on the first page results for the major platforms, such Google, Yahoo, or Bing, you can see why search rank is a huge deal to your business.

Building a solid SEO strategy consists primarily of selecting relevant keywords, and providing valuable content that is related to those keywords. In the past, SEO was driven by factors like keyword placement, keywords density, and even how many times a keyword was used to link to that page, but the search engines quickly discovered that keywords could be easily manipulated.

A page that had nothing to do with a keyword could be ranked in top three, just by optimizing the page. Today, this means that sites who rely solely on keywords are often ignored by the search engines.

It is important that your SEO includes the following:

  1. Relevant keywords.
  2. Valuable and meaningful content that is shared.
  3. website that loads quickly and is user-friendly.
  4. Images and content.

An effective SEO campaign requires dedication and work. If you feel that you need help, be sure to contact a professional firm that specializes in SEO and web design, like Windy City Web Designs. Contact us for more information today!

Is Your Website Doing Its Job?

Designed to draw in visitors and provide them with the information they are looking for, quickly and easily, an effective website needs to be just that…effective. In order to ensure your website is doing its job, there are a few things you need to consider:

Make your logo meaningful and memorable. Your logo can say a lot about your company. It is sometime the first impression people have on your business. Make sure it is sleek and clean and if it has a tagline is easily read and is understandable as to what your business does or represents.

Make sure your navigation is user friendly. Create a navigation bar that is not cluttered and includes drop-down menus which include appropriate individual pages to help increase your SEO.

Make sure your website is clean and modern. Do not overcrowd your website and include too many options and items for people to choose from. Make sure pages do not have visual clutter that would draw the visitor’s eyes away from the most important part of the page. Also, it is critical that your website is modern and easy to use, otherwise, many visitors may find themselves leaving yours for another.

Look like a professional with your content and images. While adding your own content and pictures may seem like a good way to save money, it is important to consider using a professional to ensure your website looks professional, especially when it comes to its content and images. Professionally written content and high quality pictures can draw a user attention and increase there changes of purchasing or signing up.

Be responsive. Since most people access websites from their smartphone or other devices, such as tablets, it is important to ensure your website is responsive. If your website cannot be accessed by a visitors phone, laptop, or tablet, the likeliness of them leaving your website and not returning goes up.

If your website is no longer effective and doing its job, contact Windy City Web Designs for more information today.

Ensure Your Website Defines Your Business

Your business’s website can act as a virtual extension of your business. This is why it is important to ensure your website truly defines your business, setting you apart from your competition.

Here are some ways Windy City Web Designs can help ensure your business stands out from the rest:

Ensure your website design is attractive. Your website’s appearance, including your logo, color scheme, images, and fonts, are all setting the tone for who your business is and what it represents, which ultimately attracts your targeted audience.

Ensure your website is consistent. Everything on your website should serve a purpose. Being conscious of brand reinforcement will help strengthen your brand. If you simply try to market to a variety of people, or just anyone, the likeliness you will create a murky brand, making your entire business confusing to your audience.

Ensure you have a web presence. Having a website is the first step to gaining presence, but an advertising or Internet marketing campaign is essential step in the process. Be sure to integrate your social media accounts, which will extend your business messaging to a much larger audience, as well as get involved in community and industry events, which will help to give your business a presence not only online, but in your community.

Ensure your content is relevant. Understanding how your audience perceives your business is key to reaching current clients and potential clients. Helping you to do so is your website’s content. You should understand your business’s strong points and prove your business’s value to customers, only providing content that is relevant and meaningful.

If you are interested in learning more about how Windy City Web Designs can help build your business’s brand, create a custom website, or to get started on an effective Internet marketing campaign, contact us today.

Mistakes You May Be Making With Your Website Design

Creating a website is essential to your business. However, many people do not realize how certain mistakes you may be making with your website design can actually hurt your business.

Whether you are designing your own website, or have hired a professional web design company, here are some mistakes you should avoid or look for in your website design:

Graphic Overload- While graphics are important in an attractive web design, having way too many can be overwhelming, detracting from what your business has to offer, and ultimately losing your potential customer. Since the only role of images is to illustrate your products and services, it is important to only use a sufficient amount of images and ones that pertain to your business.

Font Failures- The use of unconventional, and hard to read, font styles is perhaps one of the most critical errors that designers tend to make, often overlooking this while in the process of creating a good interface design. Be sure to use the proper font size, as well as the correct format when creating your website.

Inconsistency- Consistency with your website’s interface design is what makes a website successful. When there is a different design for each of your web pages, many visitors will find this to look unprofessional, which will likely keep them from visiting your website in the future. Simply by ensuring there is consistency in the overall look and feel of your website, you are not only more appealing, but appear more professional as well.

Loss of Contact- There is nothing more frustrating to your customers than the inability to contact you easily. It is critical that every website have their contact information properly placed, ensuring it be found on the header or footer of every web page. With a loss of contact information, you lose your credibility and customers, so ensure you embed your contact information on the home page in order to help you build trust and credibility.

For more information and to see how our professional web designers can help ensure your business’s website is effective and successful, contact Windy City Web Designs today.

Make Your Website Stand Out From The Competition

Ensuring your website stands out from the competition is a must, especially when it comes to selling what your business has to offer. The first step in making this happen is by taking a look at your website’s design.

Since your website represents your brand, it is important to consider including the following web design trends when creating or updating your website:

Responsive Web Design- Simply by ensuring your website is responsive to any device that the user is using when visiting your website, you can guarantee they can find you and have a more user-friendly experience, making them more inclined to revisit your website in the future.

One-Page Website– One-page, long-scrolling web sites have been found to be very effective, giving your website a modern and professional feel. Since users are more accustomed to vertical scrolling, one-page websites will make your website’s content easier to view, ensuring a more user-friendly experience.

Flat Design- With flat design, designers will use objects on your website that are flat in color and appearance, creating textures that will work well across multiple devices. Flat design also gives the feel of layers, depth, as well as flat colors, giving your website that minimalist design feel.

Simple Design- It is important to avoid making your website overwhelming and overly stimulating for your users, ensuring your website is as simple as possible. Be sure to avoid any unnecessary concepts and pages, also avoiding giving your users too many choices. By simply focusing on your website’s design and content, you are making it more appealing, separating you from your competition.

Windy City Web Designs specializes in modern and customized websites, as well as Internet marketing solutions to meet your business’s specific needs. For more information on how we can help your business stand out from the rest, contact us today!

Hiring A Professional Web Design Firm Is The Answer You Are Looking For

Coming up with the right website design and an effective Internet marketing plan may seem like an easy process, but most business owners find themselves not having the amount of time necessary to create a website on their own, asking themselves how can they do this on their own. This is why hiring a professional web design and Internet marketing firm may be the answer they are looking for.

Windy City Web Designs specializes in working with business owners, creating a customized website that fits their specific and business’s needs. All these entrepreneurs have to do is help with the following, and we will do the rest:

Ensure you own your site.  When starting a website, it is essential that you ensure you hold the rights to it. When using a company with proprietary software, or easy to use on-line website editors, they often will hold your website hostage, forcing you to pay a financial settlement. Be sure the company provides you FTP information or your WordPress login and password that is under your name, or your company’s, which will allow you to have access to your website.

Use meaningful content. Whether you choose to provide your own content, or utilize our content writing services, be sure to avoid using duplicate, or cookie cutter, content. Some companies will use this method to keep costs down, recycling content, typically only changing the city and company name. Meaningful content will not only help your website be found by the search engines easier, but by your visitors as well.

Provide your own images. Many businesses nowadays are getting dinged big time for using images that they find on-line, often finding themselves having to pay a hefty fine. This is why you should always check with your web design company company in order to ensure they do not use copyrighted images. When designing your website, you are better off either providing your own images, or purchasing the rights to the ones you want.

Your website is a big investment. That is why you should leave it to a professional full-service web design and Internet marketing firm like Windy City Web Designs to ensure your website is not only done properly, but it effective as well. Contact us for more information or for help with your web design and Internet marketing needs today.

Importance Of A Professional Website

Professional websites have become an intricate part in the success of today’s businesses. From selling your brand, to convenience, to high quality service, a website can do so much for you, your business, and your customers.

It Allows You To Showcase Your Brand

From medical practices, to retail, to service industries, no matter what type of business you run, a website is a great place to showcase your brand’s products or services. By including an image gallery, portfolio, testimonials, and blogs, you can demonstrate what makes your business unique, as well as why your products or services are the best compared to your competitors.

It Provides A Variety Of Conveniences

Providing essential information to your customers takes time. However, with a website, you can better provide the necessary information to your customers, all at their fingertips. With a website, your products and services are available to your customers indefinitely, which saves you time and money, as well as making it more convenient for your customers.

It Provides For A Better Customer Experience

Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters, you can not only answer all your customers’ questions, but you can provide them with critical and essential information, keeping them informed and up-to-date. What better way to provide them with value added service than by sharing information on your website.

If you are interested in the perfect website for your business’s needs, contact Windy City Web Designs today to get started.