Mobile Search Stats On The Rise: Are You Ready?

The number of people using their mobile phones today to find businesses, services, and products, are at an all-time high. In fact, according to Smart Insights, 80% of Internet users own a smartphone and use it to access the Internet. With mobile search stats on the rise, this makes having both a mobile-friendly website and an effective mobile marketing plan essential to your business and your conversion rates.

Mobile Design

Mobile websites are designed to serve as an adapted version of your desktop website, in order to fit the mobile device that your user is using. There are many advantages to using a mobile site including benefits such as: user-friendly navigation, clean visual design, operates at a faster navigation speed, and instant mobile marketability by attracting both new and repeat customers.

Responsive Design

Responsive websites are developed by using a single website that automatically adjusts itself to fit any device that your user is using, based on the screen size and platform. Responsive web design uses code like HTML5, which provides benefits such as: more fluid grids, flexible images, and better screen resolution.

Mobile Marketing

Due to the increase in number of smartphone and tablet usage, not only is it important to have a mobile-friendly website, but it is as equally important that you have an effective SEO and digital marketing strategy, especially since most of your traffic will be through the use of a mobile device.

According to Marketing Land, by 2019, mobile advertising will represent 72% of all US digital ad spending, making advertising online to desktops a thing of the past, strictly focusing on marketing to mobile devices.

If you are interested in learning more about how Windy City Web Designs can help you optimize for mobile, as well as create a mobile marketing strategy specific for your business, then contact us fir more information today.

Consider These Aspects Of A Website Before Designing Yours

Looking to start 2017 with a new website design? If so, there are several important aspects of your website that you need to consider, especially before meeting with your web designer.

What Is Your Color Palette?

Many people tend to go with basic colors, sticking to blue, white, or green, especially when designing their website themselves. However, when working with an experienced web designer, you may find yourself speaking with a branding specialist who better understands the importance of certain colors, especially as it pertains to your business.

Did You Get Ideas From Your Competitors?

Looking at different websites can be beneficial in deciding what you do and don’t like in a website’s design. You should consider things like images, color palettes, responsiveness, clean design, and how easy the website is to use and follow. Give your designer a few different sites that you like, and sites that you don’t like, so they can help to determine what kind of website you are looking for.

What’s Your Marketing Goal? 

There is nothing more important than knowing who your targeted audience is going to be. From your content, to your web design, all aspects of your website is designed around  who your audience is going to be and what their needs are. Once you figure out who your target audience is, you can start to find out what you are wanting in a website. If your business is working with professionals, you can choose a formal tone, and as for retailers, a more informal design may be necessary.

How People Will Find Your Site?

Once your perfect website has been completed, your next big goal is to direct traffic to your website. With social media integration, you can easily gain more of exposure, in turn, increase your traffic. If you do not have traffic coming to your website, something is going wrong, and you don’t want to risk losing potential customers.

Contact Windy City Web Designs for more information on how we can help drive your business with a new user-friendly website.

Your Website: How To Streamline Your Business

While you may know how to successfully run your business, do you know how to better your business practices by streamlining? If you answered no, here are some helpful tips to help you better streamline your business when it comes your website?

Managing Your Website

In today’s world, it is important that you have a website that helps to market your business, especially when growing your businesses. However, it is as equally important that you are not going without maintaining, caring for, or providing ample attention to your website, updating it regularly.

If this is an issue, it may be a good idea to invest in a managed hosting company to work for your business. Managed hosting gives you are variety of benefits, including: added security, higher speed, automatic updates, zero downtime, expert technical support, as well as backups performed daily.

Monitoring Your Website With Analytics

Google Analytics has become an extremely useful tool in monitoring the impact of your website, providing you with helpful information that can give you a better insight into where customers are coming from, when they are finding you, as well as what content is most relevant and driving traffic.

There are other things that website analytics tools can do to help monitor your website. From the ability to notify you of issues you may have with your site, such as broken links, and providing you with helpful tips to help you increase your traffic, these analytics tools enable you to make your website run more efficiently, allowing you to focus on your marketing efforts in order to help improve your online visibility.

Let Your Website Do The Work

Your website is a great tool, so use it. Your website is your main access point to your clients and customers, which is why it is important that you are offering them with the ability to access information about your products or services, which can keep them from needing to contact you directly for the very same information they can get directly off of your website, preventing them from getting frustrated and leaving, or worse, going to your competitor.

Many web design companies, like Windy City Web Designs, can provide you with effective, reliable, and customized websites, providing you with the tools necessary, including the ability to set up online purchasing and billing.

If you need help with managing or monitoring your website, or are interested in learning more about how your website can help to streamline your business, contact Windy City Web Designs today for more information.

Is Your Website Doing Its Job?

Designed to draw in visitors and provide them with the information they are looking for, quickly and easily, an effective website needs to be just that…effective. In order to ensure your website is doing its job, there are a few things you need to consider:

Make your logo meaningful and memorable. Your logo can say a lot about your company. It is sometime the first impression people have on your business. Make sure it is sleek and clean and if it has a tagline is easily read and is understandable as to what your business does or represents.

Make sure your navigation is user friendly. Create a navigation bar that is not cluttered and includes drop-down menus which include appropriate individual pages to help increase your SEO.

Make sure your website is clean and modern. Do not overcrowd your website and include too many options and items for people to choose from. Make sure pages do not have visual clutter that would draw the visitor’s eyes away from the most important part of the page. Also, it is critical that your website is modern and easy to use, otherwise, many visitors may find themselves leaving yours for another.

Look like a professional with your content and images. While adding your own content and pictures may seem like a good way to save money, it is important to consider using a professional to ensure your website looks professional, especially when it comes to its content and images. Professionally written content and high quality pictures can draw a user attention and increase there changes of purchasing or signing up.

Be responsive. Since most people access websites from their smartphone or other devices, such as tablets, it is important to ensure your website is responsive. If your website cannot be accessed by a visitors phone, laptop, or tablet, the likeliness of them leaving your website and not returning goes up.

If your website is no longer effective and doing its job, contact Windy City Web Designs for more information today.

Get Your Business Noticed With These Web Design Tips

Not only is it important in today’s competitive business world that you have an up-to-date and modern website, it is as equally important to ensure that your website can easily be converted and is optimized for the search engines.

With some simple web design changes, you can rest assured you are getting your business noticed, keeping you ahead of the competition.

  1. Draw out your plan. In order to give you a better idea of what you want your website to look like, it is always a good idea to draw out your overall site layout offscreen first. This will help you get an idea of where you want specific elements of your website to go, helping you to better understand what may r may not look good or work.
  2. Go responsive. Websites that aren’t responsive aren’t an option anymore. With the use of mobile devices and tablets being at an all time high, it is critical that your website will be easily accessible to your visitors.
  3. Think big when it comes to your fonts. While you don’t want your font to take up the entire screen, it is important to use a larger font size, especially since this will help to grab your visitors’ attention. By ensuring your font size is at a minimum of 18 points, you not only increase the readability of your text, especially on mobile devices, but you can also place focus where it is needed on your website’s content.
  4. Avoid too much clutter. Simply by minimizing the amount of clutter on your website, instead including more space around and between your website’s elements will better help your visitors to be able to navigate your site, providing more of a focus on what your visitors may be looking for.
  5. Create a much simpler navigation. Complicated navigation systems create way too many options, often turning your visitors away. By eliminating sidebars, placing fewer items in your navigation menu, and avoiding the use of too many links, you can draw more attention to your site, as well as ensure you are reducing clutter.

Windy City Web Designs specializes in building search engine friendly websites. For more information or to get started on a customized website design for you business, contact us today.

Should You Add A Video To Your Website? The Pros And Cons Of Both

Are you thinking about adding a video to your website? While videos can have a variety of useful purposes and benefits, it may not be ideal for every website.

Before you post a video or several to your website, be sure to consider the following pros and cons:

Pros:

  • Videos are appealing to your audience. Many people prefer to watch videos, especially when it comes to avoiding having to read over reading content. If this is the case, when adding videos to your site, you open the potential to widen your audience, bringing in new visitors.
  • Videos can help your product or services to make sense. By explaining your product, services, or concepts with a video, will help your brand make more sense. By having a good amount of “how to” articles and videos showing what to do, you can really benefit from the format.
  • Videos allow you to be more interactive. Simply by showing your face, speaking to your users in a video, you are giving your audience the feeling of being on a more interactive and personable scale, developing and building a relationship with them.

Cons:

  • Videos require work, even before you start. Videos require time and effort, especially if you create a video that you want to appear more professional. From the setting, to the setup, to the script, you are putting in a lot of work, before you even start.
  • Videos take time to edit. Once you are finished creating a video, you are going to end up spending more time on editing in order to make it worth while.
  • Videos aren’t for everything. Not all products or services can be suited for a video. This is where it is best to understand if your business should just stick to a list of resources, detailed researches, and articles for your users.

For more information, or to see how we can help enhance your website, contact Windy City Web Designs.

Tips To Write Better Content On Your Website

While many people feel like they need to be a professional writer in order to write engaging and valuable content on your website, this cannot be further from the truth. Yes, your website’s content plays an intricate role in the success of your business, however, you do not have to be a literary scholar, you just need to connect with your audience and deliver the information they are looking for.

Here are some helpful tips to help you write better content on your website:

Ensure your content has purpose. Before writing your website’s content, whether it be for your web pages, blog, or social media page, be sure you know what you are trying to write and what you are trying to convey. This will help you from feeling like you are suffering from “writer’s block,” as well as allow the words to properly set the tone.

Avoid being lengthy. Too many words can deter your visitors. Try to keep to the point, as well as ensure it has a flow and purpose, which will help to keep your readers interested in what you have to say. Also, be sure that your spelling and grammar are correct, as this can turn people off.

Write better titles. While it may be tempting to come up with a clever title, it is best to stick with a tile that is clear and direct. Whether for your blog, or your website’s newsletter, by identifying what the article is about in the title will help your visitor decide if they want to read it or not.

Just write. It is difficult to avoid editing and going back to other parts of what you are writing during the writing process. However, it is always best to let the words flow and just write. By editing along the way and going back, you are disrupting the creative process, putting you at risk of losing your great ideas.

If you would like more information, or to see how our professionals can help with your website’s content, contact Windy City Web Designs today.

Mistakes You May Be Making With Your Website Design

Creating a website is essential to your business. However, many people do not realize how certain mistakes you may be making with your website design can actually hurt your business.

Whether you are designing your own website, or have hired a professional web design company, here are some mistakes you should avoid or look for in your website design:

Graphic Overload- While graphics are important in an attractive web design, having way too many can be overwhelming, detracting from what your business has to offer, and ultimately losing your potential customer. Since the only role of images is to illustrate your products and services, it is important to only use a sufficient amount of images and ones that pertain to your business.

Font Failures- The use of unconventional, and hard to read, font styles is perhaps one of the most critical errors that designers tend to make, often overlooking this while in the process of creating a good interface design. Be sure to use the proper font size, as well as the correct format when creating your website.

Inconsistency- Consistency with your website’s interface design is what makes a website successful. When there is a different design for each of your web pages, many visitors will find this to look unprofessional, which will likely keep them from visiting your website in the future. Simply by ensuring there is consistency in the overall look and feel of your website, you are not only more appealing, but appear more professional as well.

Loss of Contact- There is nothing more frustrating to your customers than the inability to contact you easily. It is critical that every website have their contact information properly placed, ensuring it be found on the header or footer of every web page. With a loss of contact information, you lose your credibility and customers, so ensure you embed your contact information on the home page in order to help you build trust and credibility.

For more information and to see how our professional web designers can help ensure your business’s website is effective and successful, contact Windy City Web Designs today.

Make Your Website Stand Out From The Competition

Ensuring your website stands out from the competition is a must, especially when it comes to selling what your business has to offer. The first step in making this happen is by taking a look at your website’s design.

Since your website represents your brand, it is important to consider including the following web design trends when creating or updating your website:

Responsive Web Design- Simply by ensuring your website is responsive to any device that the user is using when visiting your website, you can guarantee they can find you and have a more user-friendly experience, making them more inclined to revisit your website in the future.

One-Page Website– One-page, long-scrolling web sites have been found to be very effective, giving your website a modern and professional feel. Since users are more accustomed to vertical scrolling, one-page websites will make your website’s content easier to view, ensuring a more user-friendly experience.

Flat Design- With flat design, designers will use objects on your website that are flat in color and appearance, creating textures that will work well across multiple devices. Flat design also gives the feel of layers, depth, as well as flat colors, giving your website that minimalist design feel.

Simple Design- It is important to avoid making your website overwhelming and overly stimulating for your users, ensuring your website is as simple as possible. Be sure to avoid any unnecessary concepts and pages, also avoiding giving your users too many choices. By simply focusing on your website’s design and content, you are making it more appealing, separating you from your competition.

Windy City Web Designs specializes in modern and customized websites, as well as Internet marketing solutions to meet your business’s specific needs. For more information on how we can help your business stand out from the rest, contact us today!