Did you know that you have 8 seconds to capture your visitors’ attention? Since these seconds are so very important to drawing attention to what your business has to offer, how do you know your website’s homepage is truly doing it’s job?
If you are in doubt, or finding your conversion rates are not ideal, then you may want to look into ways you can give your homepage the update it needs. Windy City Web Designs suggests the following helpful tips to capture your visitors’ attention:
Ensure your navigation is easy to use. Choose a layout that is clutter-free and easy to navigate. Avoid too many images and icons, as well as long texts or banners.
Use images. Use high-quality and informational photos on your landing page. Avoid using too many photos since they can overwhelm the eye and low quality photos in order to maintain a professional appearance.
Include a call to action. Be sure to use “call to action” buttons. Keep in mind, however, that these buttons should not contain more than four words, as should be placed where it can be seen.
Keep content relative and simple. Keep your text simple and up-to-date. Be sure that your content is always current and resourceful to your users. Avoid using too much text as well, which can turn off and tune out users.
Include your contact information. Include your contact information, including your address. This will help your users when looking to contact you or looking for your location. Avoid making this pertinent information hard to find on your homepage.
Whether your homepage needs a little help, or your website needs a major update, contact Windy City Web Designs for help with any of your business’s website design and Internet marketing needs.