Is Your Website Keeping Its Visitors?

The goal of any website, of course, is to inform the visitors and ensure they are staying on your website, allowing you to push your services or products much easier, ultimately boosting your business.

Despite this rather simplistic and general goal, there are thousands of websites that still utilize an old, outdated design that makes it too confusing for its visitors, failing at the goal of maintaining long visit sessions. To clearly avoid making this all too common mistake, there are a couple steps every website developer and owner should take.

  1. Most importantly, your website’s purpose and type should be clearly advertised, allowing the visitor to easily understand where they are and what they can do on your website, reducing their search time on the expansive internet.
  2. Nearly just as important as ensuring your website’s goal is clear is developing a clean and easy to use navigation system. Most modern websites utilize a bar at the top of their website with several broad categories and their respective pages linked to them. Then, within those pages are even more subpages, making for an easy-to-use linear search function. If there are too many categories, it is recommended to place smaller links at the very bottom of the website to the less frequently visited pages, ensuring they are still easily accessible but not in any way cluttering up the web page.
  3. The last key point to hit when developing a website is its ability to adjust to variable changes. With the advent of smartphones, it is becoming even more important that your website is able to adjust to a wide variety of screen sizes and shapes. If your website is beautifully designed to be used on a computer but not properly ported over to a smartphone’s internet browser’s formatting, you will potentially be losing hundreds or thousands of clients that prefer to use their phones over the computer.

For obvious reasons, you must ensure that your website is very user-friendly and focused on the visitor’s experience. If you properly utilize these key points, your website will likely see successes never seen before.

If you ever need help creating, improving, or redesigning your website to further boost your business, be sure to contact us at Windy City Web Designs to fulfill all your needs.

Be Found Online: Is Your Business On The Most Popular Search Engines?

The Internet has become the most powerful tool in helping people find specific information, right when they need it, making it imperative that your business can be easily found online.

From your business information, to your hours, to what your business can offer, users want to quickly find everything they need about your business simply by using their mobile device, their tablet, or their computer.

The following search engines are most popular directories for businesses. Is your business on all of them?

  1. Google my business-Receives about 6 million searches a day and it is not only easy, but free to register your business.
  2. Yahoo-With the third most popular search engine, you can list your business on here for free as well.
  3. Bing-Much like the above two, this is the second most search engine used, and it too is free and easy to use. Additionally, you can add more than one business location at the same time, as well as add other relevant content to your listings, including pictures and videos.
  4. Angie’s List-This well-respected online directory is known to provide accurate and reliable reviews for users, making it a trustworthy resource for people.
  5. Manta- Receives 30 million visitors a month and is able to increase website traffic with paid business packages, highlighting your product or brandon your profile.
  6. Yelp- This is one of the best resources available on the Internet for users to find reviews about businesses, as well as provide the ability to communicate with your customers.
  7. Foursquare- With this site, you get benefits of a being on a popular directory as well as have the ability to socially network. You are also able to add a map so that people can check-in when they visit your business.

It is important to ensure that your listings are up-to-date and contain the essentials to your business, including the name, address, phone number, as well as any other information that you feel is important to your users.

Need help increasing your business’s online presence through an effective Internet marketing strategy or website design? Contact Windy City Web Designs for more information today!

 

Add Life To Your Website With These Tips

Websites play an intricate role in your business, making it critical that you are ensuring it is doing it’s job. In order for your website to fulfill it’s job properly, you must not only stand out from the competition, but it must offer your visitors with a modern and user-friendly experience.

Whether or not your website is in need of a complete redesign, or just needs to be revitalized a little, there are several things that you can do to your website to add life to it, including the following:

Ensure your website is responsive. More people are viewing the web and looking for your businesses through mobile devices and tablets than they do through computers. When your website isn’t responsive, the likeliness your website will be visited decreases. With a responsive design, your website will detect the phone or tablet, automatically adjusting the screen to fit their specific device, which makes this a more pleasurable experience.

Add valuable content. By adding things such as blogs and forums, the chances you will attract visitors will increase, especially when it is informational and beneficial to your visitors.

Update your images. From outdated images, to larger files that are slowing down your loading speeds, to images that aren’t truly representing your brand, simply by replacing images on your website, you can make your pages more visually appealing, attracting more visitors.

Add Calls To Action. Do you have any calls to action buttons currently on your website? If you said no, then you should seriously consider adding one. These are not only effective in drawing attention to what you are selling, but they an easy way to attract visitors by offering promotions, discounts, or more information about your products or services.

Ensure it is modern. With dated websites being clearly evident today, your visitors may choose modern over outdated, leaving your website for your competition.

Get connected. If your website is not utilizing social media, you are likely missing out on potential visitors, which can mean business. Social media is an effective way to keep in contact with your potential businesses, as well as keep them coming back for more.

If you are interested in learning more about how we can help add life to your website, contact Windy City Web Designs today.

Let Our Award Winning Web Design Company Design Your Website

When it comes to hiring the right web design company to design your ideal website, it can be a hard decision to make. In order to make this task a much easier decision for you, look no further than the award-winning web design and Internet marketing services of Windy City Web Designs.

Recipient of the GDUSA American Web Design Award and the Davey Award, Windy City Web Designs has helped hundreds of clients achieve the website necessary to grow their business, increasing their online presence through website design, branding, and marketing solutions, designed specifically around their needs.

Windy City Web Designs won several GDUSA American Web Design Award recognizing them for their work in web design. A few of those award-winning websites include the following:

   www.stmaryservices.com

   www.windycitywebdesigns.com

  www.rpsproducts.com

Windy City Web Designs has also won several Davey Awards, recognizing them for their work in web design. Some examples of these award-winning websites are the following:

   www.arlingtonnaples.org

   www.madufflaw.com

   www.5elementsmassagetherapy.com

By choosing an award-winning web design company, you can rest assured that your website will be professionally done, with your satisfaction of utmost importance, striving to make your website design an award-winning design.

Ensure that you are hiring a web design company that is not only experienced, but has a well rounded portfolio with client testimonials for you to review. Visit Windy City Web Designs for more information about our award-winning services today and to see our portfolio of our professional website designs.

Is Your Homepage Doing It’s Job?

Did you know that you have 8 seconds to capture your visitors’ attention? Since these seconds are so very important to drawing attention to what your business has to offer, how do you know your website’s homepage is truly doing it’s job?

If you are in doubt, or finding your conversion rates are not ideal, then you may want to look into ways you can give your homepage the update it needs. Windy City Web Designs suggests the following helpful tips to capture your visitors’ attention:

Ensure your navigation is easy to use. Choose a layout that is clutter-free and easy to navigate. Avoid too many images and icons, as well as long texts or banners.

Use images. Use high-quality and informational photos on your landing page. Avoid using too many photos since they can overwhelm the eye and low quality photos in order to maintain a professional appearance.

Include a call to action. Be sure to use “call to action” buttons. Keep in mind, however, that these buttons should not contain more than four words, as should be placed where it can be seen.

Keep content relative and simple. Keep your text simple and up-to-date. Be sure that your content is always current and resourceful to your users. Avoid using too much text as well, which can turn off and tune out users.

Include your contact information. Include your contact information, including your address. This will help your users when looking to contact you or looking for your location. Avoid making this pertinent information hard to find on your homepage.

Whether your homepage needs a little help, or your website needs a major update, contact Windy City Web Designs for help with any of your business’s website design and Internet marketing needs.

Mobile Search Stats On The Rise: Are You Ready?

The number of people using their mobile phones today to find businesses, services, and products, are at an all-time high. In fact, according to Smart Insights, 80% of Internet users own a smartphone and use it to access the Internet. With mobile search stats on the rise, this makes having both a mobile-friendly website and an effective mobile marketing plan essential to your business and your conversion rates.

Mobile Design

Mobile websites are designed to serve as an adapted version of your desktop website, in order to fit the mobile device that your user is using. There are many advantages to using a mobile site including benefits such as: user-friendly navigation, clean visual design, operates at a faster navigation speed, and instant mobile marketability by attracting both new and repeat customers.

Responsive Design

Responsive websites are developed by using a single website that automatically adjusts itself to fit any device that your user is using, based on the screen size and platform. Responsive web design uses code like HTML5, which provides benefits such as: more fluid grids, flexible images, and better screen resolution.

Mobile Marketing

Due to the increase in number of smartphone and tablet usage, not only is it important to have a mobile-friendly website, but it is as equally important that you have an effective SEO and digital marketing strategy, especially since most of your traffic will be through the use of a mobile device.

According to Marketing Land, by 2019, mobile advertising will represent 72% of all US digital ad spending, making advertising online to desktops a thing of the past, strictly focusing on marketing to mobile devices.

If you are interested in learning more about how Windy City Web Designs can help you optimize for mobile, as well as create a mobile marketing strategy specific for your business, then contact us fir more information today.

Your Website: How To Streamline Your Business

While you may know how to successfully run your business, do you know how to better your business practices by streamlining? If you answered no, here are some helpful tips to help you better streamline your business when it comes your website?

Managing Your Website

In today’s world, it is important that you have a website that helps to market your business, especially when growing your businesses. However, it is as equally important that you are not going without maintaining, caring for, or providing ample attention to your website, updating it regularly.

If this is an issue, it may be a good idea to invest in a managed hosting company to work for your business. Managed hosting gives you are variety of benefits, including: added security, higher speed, automatic updates, zero downtime, expert technical support, as well as backups performed daily.

Monitoring Your Website With Analytics

Google Analytics has become an extremely useful tool in monitoring the impact of your website, providing you with helpful information that can give you a better insight into where customers are coming from, when they are finding you, as well as what content is most relevant and driving traffic.

There are other things that website analytics tools can do to help monitor your website. From the ability to notify you of issues you may have with your site, such as broken links, and providing you with helpful tips to help you increase your traffic, these analytics tools enable you to make your website run more efficiently, allowing you to focus on your marketing efforts in order to help improve your online visibility.

Let Your Website Do The Work

Your website is a great tool, so use it. Your website is your main access point to your clients and customers, which is why it is important that you are offering them with the ability to access information about your products or services, which can keep them from needing to contact you directly for the very same information they can get directly off of your website, preventing them from getting frustrated and leaving, or worse, going to your competitor.

Many web design companies, like Windy City Web Designs, can provide you with effective, reliable, and customized websites, providing you with the tools necessary, including the ability to set up online purchasing and billing.

If you need help with managing or monitoring your website, or are interested in learning more about how your website can help to streamline your business, contact Windy City Web Designs today for more information.

Web Design vs. Web Development

Many people often confuse the terms Web Design and Web Development, using them interchangeably. While they sound alike, and sound like they mean the same thing, their meanings are actually very different from each other.

When making the decision to build or design your website, it is important to know the difference between the two.

What Is Web Design? 

Web design is the part of the website referred to as the “front end”, or the customer-facing part. This part of the website is the appearance of the website, and how the customers are interacting with it.

A good web designer will know how to put together all the principles of design in order to create a site that is not only appealing, but modern as well. Designers also understand the importance of usability and how to create a site that customers want to navigate through because it’s easy.

It is important to know the importance of keeping your customers interested in your product or services that you have to offer. If your site is boring, your customers will likely think so too. Be sure to keep your website updated and fresh.

What Is Web Development?

Web development is the part of the website that refers to the back-end of the website, which is the programming and interactions side. A web developer focuses more on how a site works and how the customers get things done on the site.

A good web developer knows how to program and code with programs like HTML, CSS, PHP, and CGI. Web developers also understand how the web forms work, ensuring they are able to keep your site running smoothly and effectively.

Web Design vs. Web Development

Both Web Designers and Web Developers need to work together to achieve one goal, creating an effective and modern website or app that attracts potential customers to your business.

In order for a website to function properly and is attractive, both the design and development must be sound. Colors, graphics, and content need to reflect the product, brand, or service that you are offering.

The jobs of designers and developers are starting to become more blurred, especially since more designers are starting to learn how to hand code, and more developers are paying close attention to design theories.

If you have any questions, or need help with your web design or web development needs, contact the professional designers and developers at Windy City Web Designs.

Is Your Website Doing Its Job?

Designed to draw in visitors and provide them with the information they are looking for, quickly and easily, an effective website needs to be just that…effective. In order to ensure your website is doing its job, there are a few things you need to consider:

Make your logo meaningful and memorable. Your logo can say a lot about your company. It is sometime the first impression people have on your business. Make sure it is sleek and clean and if it has a tagline is easily read and is understandable as to what your business does or represents.

Make sure your navigation is user friendly. Create a navigation bar that is not cluttered and includes drop-down menus which include appropriate individual pages to help increase your SEO.

Make sure your website is clean and modern. Do not overcrowd your website and include too many options and items for people to choose from. Make sure pages do not have visual clutter that would draw the visitor’s eyes away from the most important part of the page. Also, it is critical that your website is modern and easy to use, otherwise, many visitors may find themselves leaving yours for another.

Look like a professional with your content and images. While adding your own content and pictures may seem like a good way to save money, it is important to consider using a professional to ensure your website looks professional, especially when it comes to its content and images. Professionally written content and high quality pictures can draw a user attention and increase there changes of purchasing or signing up.

Be responsive. Since most people access websites from their smartphone or other devices, such as tablets, it is important to ensure your website is responsive. If your website cannot be accessed by a visitors phone, laptop, or tablet, the likeliness of them leaving your website and not returning goes up.

If your website is no longer effective and doing its job, contact Windy City Web Designs for more information today.