How To Tell If You Have Good or Bad Online Reputation

Having a good reputation online will increase sales, and draw in more clients to your company. When searching for a company we result in Google or Facebook for more information. If a negative review pops up or if your information is incorrect, you run the risk of losing business.

Good vs Bad :

  1. Search Results –When searching for your company, you want to make sure that it applies correctly. Nothing that is similar or entirely devoted to someone else that could share the same name as you. Google your company, and see what pops up.
  2. Correct Information – When connecting with other businesses on LinkedIn, they are going to want more information about what your company does. Having accurate information on Google will help others get to know your company more.
  3. Lack of Information / Search Results –For anyone who Googles your business, if no information is found , negative reviews, or false information it can cause lack of credibility for your company, and potentially make you lose customers. Requesting good reviews can help your company generate relevant and positive content.
  4. Unnecessary Content –Having inappropriate or embarrassing photos , controversial opinions, and bad reviews can become a huge problem. You never want to post compromising photos that could reflect your company poorly. In doing so, you risk the chance of losing future clients.

Review Management Can Be Fixed

Repairing your company’s reputation online doesn’t happen overnight. Achieving this goal can be incrementally fortifying the search results with preferred content to create suitable results. This will allow you to focus on your business.  Here at Windy City Web Designs, we can show you how to manage your online reviews, and help monitor the good vs bad.

For more information about how you can improve your Review Management contact Windy City Web Designs.

How to Create a Fluid Website

Ensuring your website is easy to use is very important when it comes to your customers’ and clients’ experiences using your business. If there are dead landing pages or crucial pages that don’t have anything linking to them, then odds are the customers will be very unhappy with your business and your management.

To avoid the possible issues of having a clunky website, it is important to follow these few steps and finally achieve the fluidity you have been yearning for for years.

Reduce Clutter: In general, always try to keep your website as minimal as it can be. Reduce the unnecessary junk and instead make room for the important details and headings.

Use a Navigation Bar: Nearly every website today has a navigation bar at the top of their webpage, which is great. However, many of these navigation bars are cluttered and have links to far too many web pages. Try to keep the links to about five or six.

Use Links: Use shortened links with text over them (hyperlinks) to reduce the amount of needless clutter and random letters and words on your website.

Contact Us: If your website is advertising products and goods, then it is important that you have a contact us page to let your user/customer know that you can be contacted.

Have a Main Body for Writings: When you are typing articles to be posted, it is important that you have a main body paragraph or paragraphs. With this setup, the viewer can much more easily read and get the information they are looking for without reading unnecessary information.

Utilize Sidebars Appropriately: Again, it is important that your website is clean and the links/categories clear. Using sidebars is another great way to display important information and pages without cluttering up the entire web page.

In many cases, your website is all your customer sees. It is always important you are showing yourself as a clean, mature, company that is easy to use and communicate with. If you ever need help with your website, be sure to contact us at Windy City Web Designs to begin improving your website.

Tips To Write Better Content On Your Website

While many people feel like they need to be a professional writer in order to write engaging and valuable content on your website, this cannot be further from the truth. Yes, your website’s content plays an intricate role in the success of your business, however, you do not have to be a literary scholar, you just need to connect with your audience and deliver the information they are looking for.

Here are some helpful tips to help you write better content on your website:

Ensure your content has purpose. Before writing your website’s content, whether it be for your web pages, blog, or social media page, be sure you know what you are trying to write and what you are trying to convey. This will help you from feeling like you are suffering from “writer’s block,” as well as allow the words to properly set the tone.

Avoid being lengthy. Too many words can deter your visitors. Try to keep to the point, as well as ensure it has a flow and purpose, which will help to keep your readers interested in what you have to say. Also, be sure that your spelling and grammar are correct, as this can turn people off.

Write better titles. While it may be tempting to come up with a clever title, it is best to stick with a tile that is clear and direct. Whether for your blog, or your website’s newsletter, by identifying what the article is about in the title will help your visitor decide if they want to read it or not.

Just write. It is difficult to avoid editing and going back to other parts of what you are writing during the writing process. However, it is always best to let the words flow and just write. By editing along the way and going back, you are disrupting the creative process, putting you at risk of losing your great ideas.

If you would like more information, or to see how our professionals can help with your website’s content, contact Windy City Web Designs today.