If you have chosen to design and develop your own website without outside assistance, there are several keys you should take into account prior to jumping right in. The worst thing you could do, when it comes to building a website, is to realize you don’t enjoy the design and feel of the website and then be forced to rebuild from square one. To avoid the heavy complications when the website is rushed, here are a few tips to help you throughout the process.
What Is Your Color Palette?
Many people tend to go with basic colors, sticking to blue, white, or green, especially when designing their website themselves. However, when working with an experienced web designer, you may find yourself speaking with a branding specialist who better understands the importance of certain colors, especially as it pertains to your business.
Did You Get Ideas From Your Competitors?
Looking at different websites can be beneficial in deciding what you do and don’t like in a website’s design. You should consider things like images, color palettes, responsiveness, clean design, and how easy the website is to use and follow. Give your designer a few different sites that you like, and sites that you don’t like, so they can help to determine what kind of website you are looking for.
What’s Your Marketing Goal?
There is nothing more important than knowing who your targeted audience is going to be. From your content to your web design, all aspects of your website are designed around who your audience is going to be and what their needs are. Once you figure out who your target audience is, you can start to find out what you are wanting in a website. If your business is working with professionals, you can opt for a formal tone; if retailers are your main clientele, a more informal design may be necessary.
How Will People Find Your Site?
Once your perfect website has been completed, your next big goal is to direct traffic to your website. With social media integration, you can easily gain more of exposure, and in turn, increase your website’s traffic. If you notice your website is not garnering much traffic, there is likely an issue in your SEO or social media integration that should be fixed immediately to avoid losing potential customers.
Contact Windy City Web Designs for more information on how we can help drive your business with a new user-friendly website.