Your Website: How To Streamline Your Business

While you may know how to successfully run your business, do you know how to better your business practices by streamlining? If you answered no, here are some helpful tips to help you better streamline your business when it comes your website?

Managing Your Website

In today’s world, it is important that you have a website that helps to market your business, especially when growing your businesses. However, it is as equally important that you are not going without maintaining, caring for, or providing ample attention to your website, updating it regularly.

If this is an issue, it may be a good idea to invest in a managed hosting company to work for your business. Managed hosting gives you are variety of benefits, including: added security, higher speed, automatic updates, zero downtime, expert technical support, as well as backups performed daily.

Monitoring Your Website With Analytics

Google Analytics has become an extremely useful tool in monitoring the impact of your website, providing you with helpful information that can give you a better insight into where customers are coming from, when they are finding you, as well as what content is most relevant and driving traffic.

There are other things that website analytics tools can do to help monitor your website. From the ability to notify you of issues you may have with your site, such as broken links, and providing you with helpful tips to help you increase your traffic, these analytics tools enable you to make your website run more efficiently, allowing you to focus on your marketing efforts in order to help improve your online visibility.

Let Your Website Do The Work

Your website is a great tool, so use it. Your website is your main access point to your clients and customers, which is why it is important that you are offering them with the ability to access information about your products or services, which can keep them from needing to contact you directly for the very same information they can get directly off of your website, preventing them from getting frustrated and leaving, or worse, going to your competitor.

Many web design companies, like Windy City Web Designs, can provide you with effective, reliable, and customized websites, providing you with the tools necessary, including the ability to set up online purchasing and billing.

If you need help with managing or monitoring your website, or are interested in learning more about how your website can help to streamline your business, contact Windy City Web Designs today for more information.

Is Your Website Doing Its Job?

Designed to draw in visitors and provide them with the information they are looking for, quickly and easily, an effective website needs to be just that…effective. In order to ensure your website is doing its job, there are a few things you need to consider:

Make your logo meaningful and memorable. Your logo can say a lot about your company. It is sometime the first impression people have on your business. Make sure it is sleek and clean and if it has a tagline is easily read and is understandable as to what your business does or represents.

Make sure your navigation is user friendly. Create a navigation bar that is not cluttered and includes drop-down menus which include appropriate individual pages to help increase your SEO.

Make sure your website is clean and modern. Do not overcrowd your website and include too many options and items for people to choose from. Make sure pages do not have visual clutter that would draw the visitor’s eyes away from the most important part of the page. Also, it is critical that your website is modern and easy to use, otherwise, many visitors may find themselves leaving yours for another.

Look like a professional with your content and images. While adding your own content and pictures may seem like a good way to save money, it is important to consider using a professional to ensure your website looks professional, especially when it comes to its content and images. Professionally written content and high quality pictures can draw a user attention and increase there changes of purchasing or signing up.

Be responsive. Since most people access websites from their smartphone or other devices, such as tablets, it is important to ensure your website is responsive. If your website cannot be accessed by a visitors phone, laptop, or tablet, the likeliness of them leaving your website and not returning goes up.

If your website is no longer effective and doing its job, contact Windy City Web Designs for more information today.

Get Your Business Noticed With These Web Design Tips

Not only is it important in today’s competitive business world that you have an up-to-date and modern website, it is as equally important to ensure that your website can easily be converted and is optimized for the search engines.

With some simple web design changes, you can rest assured you are getting your business noticed, keeping you ahead of the competition.

  1. Draw out your plan. In order to give you a better idea of what you want your website to look like, it is always a good idea to draw out your overall site layout offscreen first. This will help you get an idea of where you want specific elements of your website to go, helping you to better understand what may r may not look good or work.
  2. Go responsive. Websites that aren’t responsive aren’t an option anymore. With the use of mobile devices and tablets being at an all time high, it is critical that your website will be easily accessible to your visitors.
  3. Think big when it comes to your fonts. While you don’t want your font to take up the entire screen, it is important to use a larger font size, especially since this will help to grab your visitors’ attention. By ensuring your font size is at a minimum of 18 points, you not only increase the readability of your text, especially on mobile devices, but you can also place focus where it is needed on your website’s content.
  4. Avoid too much clutter. Simply by minimizing the amount of clutter on your website, instead including more space around and between your website’s elements will better help your visitors to be able to navigate your site, providing more of a focus on what your visitors may be looking for.
  5. Create a much simpler navigation. Complicated navigation systems create way too many options, often turning your visitors away. By eliminating sidebars, placing fewer items in your navigation menu, and avoiding the use of too many links, you can draw more attention to your site, as well as ensure you are reducing clutter.

Windy City Web Designs specializes in building search engine friendly websites. For more information or to get started on a customized website design for you business, contact us today.

What To Look For In Your Designer

It can be hard to find the right designer for your web design and logo design needs, especially with all the people out there that claim to be the right designer for you and your needs. In order to help you choose the right designer, here are some things to look for:

They are experienced. When choosing your ideal design, it is important to hire someone who understands your needs, creating a design that is effective and attractive for your business. When an experienced designer has previous projects, you can get ideas on what skill level your designer is at, and what you should expect from them.

They have published work. Be sure to ask and see if your designer has any previous work that has been printed or published, checking them out so you can better understand their design style and level of experience. Ask for their portfolio, as well as any testimonials or recommendations they may have.

They are professional. Time management, attention to detail, strong communication skills, and trustworthiness are all vital in a designer’s level of professionalism. Another thing to look for is the way they handle your questions, and how long it takes them to respond, with customer service skills being an important factor in a designer’s professionalism.

They take an interest in your needs. It is important to look for someone who is curious and wants to learn more about your business and what your brand represents, asking a variety of questions in order to find out your wants and needs for your design, and ultimately for your business.

They are affordable. Since every business has different design needs, the best way to determine what the cost for your specific design will be is to get a customized quote. The service is usually quite evident on what you are going to get.

Windy City Web Designs is a full service web design, branding, and Internet marketing company. For more information and to get started on a customized website design, contact us today.

The Different Types Of Designs You Should Consider For Your Business

 

Design plays an intricate role in today’s success of websites and businesses. From web design, to brand design, there are a variety of designs that you should consider using for your business.

Website Design- An effective website design is critical to the success of any business that wishes to have an online presence. And since your Internet presence will empower your business it is important to ensure you are not only easy to find, but attractive to your visitors, and offer a user-friendly navigation and meaningful content throughout your entire website.

Print Design- Print design offers a variety of printed materials that businesses use to market their business. From business cards, to stationaries and letterheads, to note cards and envelopes, your business’s image is conveyed with each use. Some other must haves for many businesses are additional print items, such as brochures, catalogs, newsletters, packaging or other printing materials.

Logo Design- Strong part to a design is the logo design. Your logo represents your company or organization, symbolizing your unique value in the marketplace. Be sure to focus on the creation of a perfectly simple image that can help your clients identify your business, simply by looking at your logo.

Brand Design- Brand design sums up how and what you want to convey to your audience. The more you communicate who you are, and what you do, the stronger your brand will be.

Windy City Web Designs is a full service branding, web design, and Internet marketing company. For more information and to get started on a customized web design and marketing plan for your business, contact us today.

Mistakes You May Be Making With Your Website Design

Creating a website is essential to your business. However, many people do not realize how certain mistakes you may be making with your website design can actually hurt your business.

Whether you are designing your own website, or have hired a professional web design company, here are some mistakes you should avoid or look for in your website design:

Graphic Overload- While graphics are important in an attractive web design, having way too many can be overwhelming, detracting from what your business has to offer, and ultimately losing your potential customer. Since the only role of images is to illustrate your products and services, it is important to only use a sufficient amount of images and ones that pertain to your business.

Font Failures- The use of unconventional, and hard to read, font styles is perhaps one of the most critical errors that designers tend to make, often overlooking this while in the process of creating a good interface design. Be sure to use the proper font size, as well as the correct format when creating your website.

Inconsistency- Consistency with your website’s interface design is what makes a website successful. When there is a different design for each of your web pages, many visitors will find this to look unprofessional, which will likely keep them from visiting your website in the future. Simply by ensuring there is consistency in the overall look and feel of your website, you are not only more appealing, but appear more professional as well.

Loss of Contact- There is nothing more frustrating to your customers than the inability to contact you easily. It is critical that every website have their contact information properly placed, ensuring it be found on the header or footer of every web page. With a loss of contact information, you lose your credibility and customers, so ensure you embed your contact information on the home page in order to help you build trust and credibility.

For more information and to see how our professional web designers can help ensure your business’s website is effective and successful, contact Windy City Web Designs today.

The Importance Of A Website For Your Business

Having a website is an important part of your business, especially when it comes to marketing. Not only can this help you increase the number of customers you have, but this in turn will increase your business’s profitability.

Why Your Business Needs A Website

With today’s technology, more and more people are using their mobile devices and tablets to do their online searches, than on their computer. By not having a website, you will often find potential customers choosing to go to your competitors that have a website, using their products or services, instead of yours.

Here are a few other reasons your business needs a website:

A website allows you to be a professional in your industry. An attractive and credible website will provide your business with a professional image for your business, making you more of an expert in your industry, which is also a very successful marketing tool.

A website allows you to be more accessible. A website is always accessible and can keep your customers informed 24 hours a day, 7 days a week. A website it is an effective way to inform your customers about upcoming sales, promotions, or services you may offer, as well as provide your customers with the opportunity to buy your products and services online. This will give your business the opportunity to increase the number of sales, especially since customers are able to buy your goods or services at their convenience.

A website allows you to market your business. Marketing your business can be challenging without a website. Whether you are using newspaper ads or any other form of print marketing, it is unlikely you are not reaching your target audience. However, with Internet marketing techniques, such as pay per click advertising, search engine optimization, content marketing, and blogging, which are very effective ways to market your business online and increase your rankings amongst the search engines.

Work With A Professional

Windy City Web Designs is a team of professional website designers and developers that are experienced in helping your company gain credibility. Contact us for more information and to get started on your ideal website or Internet marketing solution.

Hiring A Professional Web Design Firm Is The Answer You Are Looking For

Coming up with the right website design and an effective Internet marketing plan may seem like an easy process, but most business owners find themselves not having the amount of time necessary to create a website on their own, asking themselves how can they do this on their own. This is why hiring a professional web design and Internet marketing firm may be the answer they are looking for.

Windy City Web Designs specializes in working with business owners, creating a customized website that fits their specific and business’s needs. All these entrepreneurs have to do is help with the following, and we will do the rest:

Ensure you own your site.  When starting a website, it is essential that you ensure you hold the rights to it. When using a company with proprietary software, or easy to use on-line website editors, they often will hold your website hostage, forcing you to pay a financial settlement. Be sure the company provides you FTP information or your WordPress login and password that is under your name, or your company’s, which will allow you to have access to your website.

Use meaningful content. Whether you choose to provide your own content, or utilize our content writing services, be sure to avoid using duplicate, or cookie cutter, content. Some companies will use this method to keep costs down, recycling content, typically only changing the city and company name. Meaningful content will not only help your website be found by the search engines easier, but by your visitors as well.

Provide your own images. Many businesses nowadays are getting dinged big time for using images that they find on-line, often finding themselves having to pay a hefty fine. This is why you should always check with your web design company company in order to ensure they do not use copyrighted images. When designing your website, you are better off either providing your own images, or purchasing the rights to the ones you want.

Your website is a big investment. That is why you should leave it to a professional full-service web design and Internet marketing firm like Windy City Web Designs to ensure your website is not only done properly, but it effective as well. Contact us for more information or for help with your web design and Internet marketing needs today.

Helpful Tips When Creating Your Website

Creating the ideal website can be an intimidating process. From your logo design, to colors, to your content, your website must have all the right pieces in place in order to be effective. Here are some helpful tips to keep in mind when designing your perfect website:

Tip #1: Hire a professional web designer. Not only are web designers familiar with the right and wrong way to create a website, they are also experts in helping you to come up with the things your website will need in order to help your stand out for all the rest. Be sure to communicate regularly with your designer, as they will customize your site with your vision.

Tip #2: Know your audience. One of the most important things you will need to consider is who your targeted audience is going to be. A lot of the essential pieces in your website, like your content, design, and interior pages, are going to be dependant on who your audience is. For example, if your business is working with professionals, you may wish to have a more formal tone in their design, while certain retailers will require more of an informal design.

Tip #3: Get ideas from other websites. It is a good idea to search other websites that catch your eye, noting the things that you like or don’t like. For example, things like responsive websites, with clean and simple design, are easy for your visitors to use and follow. Simply by giving your designer a few different sites that you like, as well as sites that you don’t like, they can better determine what kind of website may be right for you.

Tip #4: Design the right logo. Something as simple as a logo can help to allow your website’s design to fall into place. With a logo, you will better be able to figure out the colors of your website, which can be a trying task in itself.

For more information and to see how Windy City Web Designs can create the ideal website for you and your business, contact us today!

Helpful Hints For Creating An Effective Homepage

The average website visitor will make a decision about your website in 6-8 seconds, leaving you not much time to impress and capture their attention. This is why it is critical to ensure that you are optimizing your webpage, turning those visitors into leads, who can potentially help your business in the long run.

Here are some helpful tips for creating an effective homepage:

  1. Choose a layout that is not only clutter-free, but easy to navigate as well. Be sure to avoid too many images and icons, as well as super long texts or banners as these can be overwhelming, turning your visitors away.
  2. Since a picture says a thousand words, you should always use high quality and informational photos on your landing page. However, take caution in using too many photos on your homepage, since this can overwhelm the eye. Also, remember to maintain a professional appearance by avoiding the use of low quality photos.
  3. Use a “call to action button”, but keep in mind, that these buttons should not contain more than four words, which makes that button even more tempting to click. Also remember that the improper placement of your call to action button can create a potential problem, making it often going unseen.
  4. Keep your content simple and current. Be sure that your information is always current and resourceful to your users, as well as avoid too much text on your website. When there is too much text, users will often be turned off and tune out.
  5. Be sure to include your contact information and address. This will come in handy when users would like to contact you or are looking for your location. Avoid making this necessary information hard to find.

Windy City Web Designs is a full service web design and marketing firm, that specializes in custom websites and Internet marketing solutions for all types of business. Contact us for help with any and all of your business’s needs today.