Why Your Website Needs Local Landing Pages

Local landing pages have become an important role in search engine optimization (SEO) for websites today. Simply by developing city specific landing pages on your website, you can increase your visibility, as well as your organic rankings. This is especially beneficial to businesses who are a single-location service area business (SAB).

For example, say you are a landscaper who travels to their clients in a 30-mile radius, in the event that you travel from your home or office in order to serve your customers, your business is considered a single-location service area business (SAB).

Here are some things you should consider when creating your local landing pages:

  1. Identify the cities in which you serve.
  2. Create a unique page of content on your website for each of these cities.
  3. Link to these pages from a top level menu.

It is important that when you create these local landing pages that you are including relevant and helpful content, specific to each location. Here are some ideas to help you develop unique local landing pages:

  1. How long has your business been providing services?
  2. How long have your customers been with your business?
  3. How are your products or services used within the community?
  4. Is your business involved in the community?
  5. Is your product or service in high demand?
  6. How did your business get it’s start? Talk about the people on your team.

If you are interested in adding local landing pages to your website or to see how we can help better your SEO, contact Windy City Web Designs for more information today.

Web Design Tips for Your Small Business

In order for small businesses to stay ahead of the competition, it is best to be on top of how you are marketing your business. This is especially true when it comes to running your website.

If you do not have a website that will attract and hold your customers’ attention, you are in jeopardy of falling behind your competitors and without a website, you are missing an incredible opportunity to engage and connect with your customers.

These web design tips will help your small business be as successful as possible:

Tip#1: Reflect your brand. What are you trying to sell? What do you want your customer’s first impression to be? Be sure to keep your design fresh, simple, and unique. If your site looks similar to others, especially your competition’s, then you risk the chance of being forgotten, instead of making that all-important lasting impression. Your homepage should do all of these things, while appropriately representing your brand and your message you wish to communicate to your customers and visitors.

Tip #2: Include high-quality content. Content rules when it comes to finding your website amongst all the others in the search engines. Quality content and links on your website are key to helping your chances of being found in search engines such as Google, Yahoo, and Bing. Since content does need to be fresh in order to be effective, it is important to keep all your information up-to-date and incorporate content rich items such as blogs on your site.

Tip #3: Use responsive design. In a world where smartphones and tablets rule, it is critical to ensure your website can be easily accessed by these types of devices. It is best to consult with a professional web design firm if you are interested in incorporating responsive design into your website.

Here at Windy City Web Designs, we do everything in our power to create custom, responsive websites for all our clients. Not only do we enoucrage your input for design and layout, but we also explain all of what we are doing, meaning being a computer-wiz is no longer a requirement to become a successful business owner.If you have any questions or would just like to get in touch, contact us today to see how you can get started on a unique solution to fit your business’s needs.

Look to Windy City Law Designs for your Law Firm

With the expansion of Windy City Strategies comes companies aimed toward niches with the intent to provide the best possible clientele experience through employees who know and understand how the inner workings of your business runs. This mission has given birth to a new website aimed toward lawyers and law firms: Windy City Law Designs.

The new services offered are geared towards law firms looking for a full service website design and internet marketing company that specializes in affordable and effective law firm website design and online marketing solutions. Similar to what we do at Windy City Web Designs, but you are guaranteed to be working with a representative with extensive law knowledge and will know exactly what you are talking about and how to implement your ideas in a fast and effective manner.

With the huge advantage of working with someone experienced in the field of law, Windy City Law Designs will help your business expand beyond what you previously believed was possible.

In addition to website development, Windy City Law Designs also offers branding and marketing resources for clients. With this, you can begin a pay per click campaign, improve your website’s search engine optimization, and even learn how to properly brand your company in ways that will attract the clients you desire.

The pay per click campaigns Windy City Law Designs will assist you with prove time and time again to be influential upon future clients by rapidly increasing your firm’s online presence, therefore growing your clientele base. With the proper keyword management system and analysis, your law firm will become well-known and market itself without the need for extensive advertising campaigns.

With the backing from Windy City Strategies and assistance provided from Windy City Web Designs, Windy City Law Designs is the best resource for your law firm and business to get up and going or redesign your website. Their effective SEO management and pay per click campaigns combined with efficient branding and marketing will be the catalyst for your firm’s rapid growth. If you would like to get in touch with a representative, feel free to contact them at any time to learn even more about their amazing services.

How to Create a Fluid Website

Ensuring your website is easy to use is very important when it comes to your customers’ and clients’ experiences using your business. If there are dead landing pages or crucial pages that don’t have anything linking to them, then odds are the customers will be very unhappy with your business and your management.

To avoid the possible issues of having a clunky website, it is important to follow these few steps and finally achieve the fluidity you have been yearning for for years.

  1. Reduce Clutter: In general, always try to keep your website as minimal as it can be. Reduce the unnecessary junk and instead make room for the important details and headings.
  2. Use a Navigation Bar: Nearly every website today has a navigation bar at the top of their webpage, which is great. However, many of these navigation bars are cluttered and have links to far too many web pages. Try to keep the links to about five or six.
  3. Use Links: Use shortened links with text over them (hyperlinks) to reduce the amount of needless clutter and random letters and words on your website.
  4. Contact Us: If your website is advertising products and goods, then it is important that you have a contact us page to let your user/customer know that you can be contacted.
  5. Have a Main Body for Writings: When you are typing articles to be posted, it is important that you have a main body paragraph or paragraphs. With this setup, the viewer can much more easily read and get the information they are looking for without reading unnecessary information.
  6. Utilize Sidebars Appropriately: Again, it is important that your website is clean and the links/categories clear. Using sidebars is another great way to display important information and pages without cluttering up the entire web page.

In many cases, your website is all your customer sees. It is always important you are showing yourself as a clean, mature, company that is easy to use and communicate with. If you ever need help with your website, be sure to contact us at Windy City Web Designs to begin improving your website.

Is Your Website Keeping Its Visitors?

The goal of any website, of course, is to inform the visitors and ensure they are staying on your website, allowing you to push your services or products much easier, ultimately boosting your business.

Despite this rather simplistic and general goal, there are thousands of websites that still utilize an old, outdated design that makes it too confusing for its visitors, failing at the goal of maintaining long visit sessions. To clearly avoid making this all too common mistake, there are a couple steps every website developer and owner should take.

  1. Most importantly, your website’s purpose and type should be clearly advertised, allowing the visitor to easily understand where they are and what they can do on your website, reducing their search time on the expansive internet.
  2. Nearly just as important as ensuring your website’s goal is clear is developing a clean and easy to use navigation system. Most modern websites utilize a bar at the top of their website with several broad categories and their respective pages linked to them. Then, within those pages are even more subpages, making for an easy-to-use linear search function. If there are too many categories, it is recommended to place smaller links at the very bottom of the website to the less frequently visited pages, ensuring they are still easily accessible but not in any way cluttering up the web page.
  3. The last key point to hit when developing a website is its ability to adjust to variable changes. With the advent of smartphones, it is becoming even more important that your website is able to adjust to a wide variety of screen sizes and shapes. If your website is beautifully designed to be used on a computer but not properly ported over to a smartphone’s internet browser’s formatting, you will potentially be losing hundreds or thousands of clients that prefer to use their phones over the computer.

For obvious reasons, you must ensure that your website is very user-friendly and focused on the visitor’s experience. If you properly utilize these key points, your website will likely see successes never seen before.

If you ever need help creating, improving, or redesigning your website to further boost your business, be sure to contact us at Windy City Web Designs to fulfill all your needs.

Be Found Online: Is Your Business On The Most Popular Search Engines?

The Internet has become the most powerful tool in helping people find specific information, right when they need it, making it imperative that your business can be easily found online.

From your business information, to your hours, to what your business can offer, users want to quickly find everything they need about your business simply by using their mobile device, their tablet, or their computer.

The following search engines are most popular directories for businesses. Is your business on all of them?

  1. Google my business-Receives about 6 million searches a day and it is not only easy, but free to register your business.
  2. Yahoo-With the third most popular search engine, you can list your business on here for free as well.
  3. Bing-Much like the above two, this is the second most search engine used, and it too is free and easy to use. Additionally, you can add more than one business location at the same time, as well as add other relevant content to your listings, including pictures and videos.
  4. Angie’s List-This well-respected online directory is known to provide accurate and reliable reviews for users, making it a trustworthy resource for people.
  5. Manta- Receives 30 million visitors a month and is able to increase website traffic with paid business packages, highlighting your product or brandon your profile.
  6. Yelp- This is one of the best resources available on the Internet for users to find reviews about businesses, as well as provide the ability to communicate with your customers.
  7. Foursquare- With this site, you get benefits of a being on a popular directory as well as have the ability to socially network. You are also able to add a map so that people can check-in when they visit your business.

It is important to ensure that your listings are up-to-date and contain the essentials to your business, including the name, address, phone number, as well as any other information that you feel is important to your users.

Need help increasing your business’s online presence through an effective Internet marketing strategy or website design? Contact Windy City Web Designs for more information today!

 

Add Life To Your Website With These Tips

Websites play an intricate role in your business, making it critical that you are ensuring it is doing it’s job. In order for your website to fulfill it’s job properly, you must not only stand out from the competition, but it must offer your visitors with a modern and user-friendly experience.

Whether or not your website is in need of a complete redesign, or just needs to be revitalized a little, there are several things that you can do to your website to add life to it, including the following:

Ensure your website is responsive. More people are viewing the web and looking for your businesses through mobile devices and tablets than they do through computers. When your website isn’t responsive, the likeliness your website will be visited decreases. With a responsive design, your website will detect the phone or tablet, automatically adjusting the screen to fit their specific device, which makes this a more pleasurable experience.

Add valuable content. By adding things such as blogs and forums, the chances you will attract visitors will increase, especially when it is informational and beneficial to your visitors.

Update your images. From outdated images, to larger files that are slowing down your loading speeds, to images that aren’t truly representing your brand, simply by replacing images on your website, you can make your pages more visually appealing, attracting more visitors.

Add Calls To Action. Do you have any calls to action buttons currently on your website? If you said no, then you should seriously consider adding one. These are not only effective in drawing attention to what you are selling, but they an easy way to attract visitors by offering promotions, discounts, or more information about your products or services.

Ensure it is modern. With dated websites being clearly evident today, your visitors may choose modern over outdated, leaving your website for your competition.

Get connected. If your website is not utilizing social media, you are likely missing out on potential visitors, which can mean business. Social media is an effective way to keep in contact with your potential businesses, as well as keep them coming back for more.

If you are interested in learning more about how we can help add life to your website, contact Windy City Web Designs today.

Let Our Award Winning Web Design Company Design Your Website

When it comes to hiring the right web design company to design your ideal website, it can be a hard decision to make. In order to make this task a much easier decision for you, look no further than the award-winning web design and Internet marketing services of Windy City Web Designs.

Recipient of the GDUSA American Web Design Award and the Davey Award, Windy City Web Designs has helped hundreds of clients achieve the website necessary to grow their business, increasing their online presence through website design, branding, and marketing solutions, designed specifically around their needs.

Windy City Web Designs won several GDUSA American Web Design Award recognizing them for their work in web design. A few of those award-winning websites include the following:

   www.stmaryservices.com

   www.windycitywebdesigns.com

  www.rpsproducts.com

Windy City Web Designs has also won several Davey Awards, recognizing them for their work in web design. Some examples of these award-winning websites are the following:

   www.arlingtonnaples.org

   www.madufflaw.com

   www.5elementsmassagetherapy.com

By choosing an award-winning web design company, you can rest assured that your website will be professionally done, with your satisfaction of utmost importance, striving to make your website design an award-winning design.

Ensure that you are hiring a web design company that is not only experienced, but has a well rounded portfolio with client testimonials for you to review. Visit Windy City Web Designs for more information about our award-winning services today and to see our portfolio of our professional website designs.

Is Your Homepage Doing It’s Job?

Did you know that you have 8 seconds to capture your visitors’ attention? Since these seconds are so very important to drawing attention to what your business has to offer, how do you know your website’s homepage is truly doing it’s job?

If you are in doubt, or finding your conversion rates are not ideal, then you may want to look into ways you can give your homepage the update it needs. Windy City Web Designs suggests the following helpful tips to capture your visitors’ attention:

Ensure your navigation is easy to use. Choose a layout that is clutter-free and easy to navigate. Avoid too many images and icons, as well as long texts or banners.

Use images. Use high-quality and informational photos on your landing page. Avoid using too many photos since they can overwhelm the eye and low quality photos in order to maintain a professional appearance.

Include a call to action. Be sure to use “call to action” buttons. Keep in mind, however, that these buttons should not contain more than four words, as should be placed where it can be seen.

Keep content relative and simple. Keep your text simple and up-to-date. Be sure that your content is always current and resourceful to your users. Avoid using too much text as well, which can turn off and tune out users.

Include your contact information. Include your contact information, including your address. This will help your users when looking to contact you or looking for your location. Avoid making this pertinent information hard to find on your homepage.

Whether your homepage needs a little help, or your website needs a major update, contact Windy City Web Designs for help with any of your business’s website design and Internet marketing needs.

Mobile Search Stats On The Rise: Are You Ready?

The number of people using their mobile phones today to find businesses, services, and products, are at an all-time high. In fact, according to Smart Insights, 80% of Internet users own a smartphone and use it to access the Internet. With mobile search stats on the rise, this makes having both a mobile-friendly website and an effective mobile marketing plan essential to your business and your conversion rates.

Mobile Design

Mobile websites are designed to serve as an adapted version of your desktop website, in order to fit the mobile device that your user is using. There are many advantages to using a mobile site including benefits such as: user-friendly navigation, clean visual design, operates at a faster navigation speed, and instant mobile marketability by attracting both new and repeat customers.

Responsive Design

Responsive websites are developed by using a single website that automatically adjusts itself to fit any device that your user is using, based on the screen size and platform. Responsive web design uses code like HTML5, which provides benefits such as: more fluid grids, flexible images, and better screen resolution.

Mobile Marketing

Due to the increase in number of smartphone and tablet usage, not only is it important to have a mobile-friendly website, but it is as equally important that you have an effective SEO and digital marketing strategy, especially since most of your traffic will be through the use of a mobile device.

According to Marketing Land, by 2019, mobile advertising will represent 72% of all US digital ad spending, making advertising online to desktops a thing of the past, strictly focusing on marketing to mobile devices.

If you are interested in learning more about how Windy City Web Designs can help you optimize for mobile, as well as create a mobile marketing strategy specific for your business, then contact us fir more information today.