Mobile Search Stats On The Rise: Are You Ready?

The number of people using their mobile phones today to find businesses, services, and products, are at an all-time high. In fact, according to Smart Insights, 80% of Internet users own a smartphone and use it to access the Internet. With mobile search stats on the rise, this makes having both a mobile-friendly website and an effective mobile marketing plan essential to your business and your conversion rates.

Mobile Design

Mobile websites are designed to serve as an adapted version of your desktop website, in order to fit the mobile device that your user is using. There are many advantages to using a mobile site including benefits such as: user-friendly navigation, clean visual design, operates at a faster navigation speed, and instant mobile marketability by attracting both new and repeat customers.

Responsive Design

Responsive websites are developed by using a single website that automatically adjusts itself to fit any device that your user is using, based on the screen size and platform. Responsive web design uses code like HTML5, which provides benefits such as: more fluid grids, flexible images, and better screen resolution.

Mobile Marketing

Due to the increase in number of smartphone and tablet usage, not only is it important to have a mobile-friendly website, but it is as equally important that you have an effective SEO and digital marketing strategy, especially since most of your traffic will be through the use of a mobile device.

According to Marketing Land, by 2019, mobile advertising will represent 72% of all US digital ad spending, making advertising online to desktops a thing of the past, strictly focusing on marketing to mobile devices.

If you are interested in learning more about how Windy City Web Designs can help you optimize for mobile, as well as create a mobile marketing strategy specific for your business, then contact us fir more information today.

Your Website: How To Streamline Your Business

While you may know how to successfully run your business, do you know how to better your business practices by streamlining? If you answered no, here are some helpful tips to help you better streamline your business when it comes your website?

Managing Your Website

In today’s world, it is important that you have a website that helps to market your business, especially when growing your businesses. However, it is as equally important that you are not going without maintaining, caring for, or providing ample attention to your website, updating it regularly.

If this is an issue, it may be a good idea to invest in a managed hosting company to work for your business. Managed hosting gives you are variety of benefits, including: added security, higher speed, automatic updates, zero downtime, expert technical support, as well as backups performed daily.

Monitoring Your Website With Analytics

Google Analytics has become an extremely useful tool in monitoring the impact of your website, providing you with helpful information that can give you a better insight into where customers are coming from, when they are finding you, as well as what content is most relevant and driving traffic.

There are other things that website analytics tools can do to help monitor your website. From the ability to notify you of issues you may have with your site, such as broken links, and providing you with helpful tips to help you increase your traffic, these analytics tools enable you to make your website run more efficiently, allowing you to focus on your marketing efforts in order to help improve your online visibility.

Let Your Website Do The Work

Your website is a great tool, so use it. Your website is your main access point to your clients and customers, which is why it is important that you are offering them with the ability to access information about your products or services, which can keep them from needing to contact you directly for the very same information they can get directly off of your website, preventing them from getting frustrated and leaving, or worse, going to your competitor.

Many web design companies, like Windy City Web Designs, can provide you with effective, reliable, and customized websites, providing you with the tools necessary, including the ability to set up online purchasing and billing.

If you need help with managing or monitoring your website, or are interested in learning more about how your website can help to streamline your business, contact Windy City Web Designs today for more information.

Ways To Make Your WordPress Website More Search-Engine Friendly

Are you looking for additional ways to make your WordPress website more search-engine friendly? If you answered yes, then these helpful tips are just what you need:

Regularly post new blogs. Since Google has a bias towards fresh content, giving preference to more recent results, it is important that you are publishing new and meaningful content, regularly.

Review your blog titles. It is important that you take time to review your blog post tiles first before publishing them, especially since your blog post titles are vital to your SEO rankings. Be sure to compare the keywords you used in your keyword list, and make your blog title more keyword rich.

Create meaningful keywords. If SEO is of utmost importance to you, then developing a keywords list is a must. An effective list of keywords and phrases should describe your products and services, including words from search terms that are likely to be used to find your business online.

Use an SEO plugin. A plugin will allow you to set keyword-rich custom titles and Meta descriptions for your posts for the major search engines. Consider using the All in One SEO Pack to make this an easier task.

Avoid spam comments. Often times people will leave spam comments on your blog. And since it counts as content, according to Google, it is important to eliminate comments that do not pertain to your products or services, as this will ruin your keyword relevancy and hurts your rankings.

Utilize social media sharing buttons. With Google, if it recognizes that your blog article is getting a lot of posts and shares on social media, it will then boost your blog’s ranking, making it easier for readers to share your content.

If you need help with your website’s search engine optimization, contact Windy City Web Designs for more information today!

SEO: Successful Marketing Strategies

A successful Internet marketing strategy is just like building anything. It is critical that you start with a solid foundation and a good understanding of how an effective Internet marketing campaign works.

That foundation comes from understanding three basics of Internet marketing:

  1. Search Engine Optimization
  2. Content Marketing
  3. Social Media Marketing

However, simply because you know what each facet does for your website, this isn’t enough to ensure your marketing strategy is going to work. Applying even well-established marketing techniques incorrectly can hurt your rankings, which means in order to maximize the benefits, you also need to understand the shortcomings.

Search Engine Optimization

When people think of marketing and the search engines, SEO, or search engine optimization, is usually the first thing that comes to mind. SEO is used to create a site that the search engines will rank as one of the most relevant pages for a matter of time. Since 95 percent of people who use search engines click on a page that appears on the first page results for the major platforms, such Google, Yahoo, or Bing, you can see why search rank is a huge deal to your business.

Building a solid SEO strategy consists primarily of selecting relevant keywords, and providing valuable content that is related to those keywords. In the past, SEO was driven by factors like keyword placement, keywords density, and even how many times a keyword was used to link to that page, but the search engines quickly discovered that keywords could be easily manipulated.

A page that had nothing to do with a keyword could be ranked in top three, just by optimizing the page. Today, this means that sites who rely solely on keywords are often ignored by the search engines.

It is important that your SEO includes the following:

  1. Relevant keywords.
  2. Valuable and meaningful content that is shared.
  3. website that loads quickly and is user-friendly.
  4. Images and content.

An effective SEO campaign requires dedication and work. If you feel that you need help, be sure to contact a professional firm that specializes in SEO and web design, like Windy City Web Designs. Contact us for more information today!

Get Your Business Noticed With These Web Design Tips

Not only is it important in today’s competitive business world that you have an up-to-date and modern website, it is as equally important to ensure that your website can easily be converted and is optimized for the search engines.

With some simple web design changes, you can rest assured you are getting your business noticed, keeping you ahead of the competition.

  1. Draw out your plan. In order to give you a better idea of what you want your website to look like, it is always a good idea to draw out your overall site layout offscreen first. This will help you get an idea of where you want specific elements of your website to go, helping you to better understand what may r may not look good or work.
  2. Go responsive. Websites that aren’t responsive aren’t an option anymore. With the use of mobile devices and tablets being at an all time high, it is critical that your website will be easily accessible to your visitors.
  3. Think big when it comes to your fonts. While you don’t want your font to take up the entire screen, it is important to use a larger font size, especially since this will help to grab your visitors’ attention. By ensuring your font size is at a minimum of 18 points, you not only increase the readability of your text, especially on mobile devices, but you can also place focus where it is needed on your website’s content.
  4. Avoid too much clutter. Simply by minimizing the amount of clutter on your website, instead including more space around and between your website’s elements will better help your visitors to be able to navigate your site, providing more of a focus on what your visitors may be looking for.
  5. Create a much simpler navigation. Complicated navigation systems create way too many options, often turning your visitors away. By eliminating sidebars, placing fewer items in your navigation menu, and avoiding the use of too many links, you can draw more attention to your site, as well as ensure you are reducing clutter.

Windy City Web Designs specializes in building search engine friendly websites. For more information or to get started on a customized website design for you business, contact us today.

Need Leads? Using Your Website To Drive Your Business

Your website is perhaps one of the most powerful business tools you will have. But are you utilizing it to your advantage?

While every business has varying needs, and will use their website differently, every business wants to utilize it to their advantage, having the leverage to create more growth, which, in turn, will drive their business.

If you feel that you are need of help and do not know how to generate leads, using your website to drive your business, there are a variety of things you can do to help grow your business significantly:

Start tracking your success. First and foremost, it is critical to ensure you are benchmarking your current state of lead generation, before you begin any performance conversion tracking for your website. Tracking your conversion rates are an essential part of determining what is or isn’t working for your website, better understanding which landing pages are converting, and which ones that may require optimization.

Perform a conversion. Do you know for sure your website has been designed to convert traffic? Many web design companies know how to create modern and appealing websites, but do not excel at ensuring your website converts. It is important to determine if your website converts, seeking the help of an experienced web designer that specializes in websites that convert.

Make your website more personable. Unique content allows you to make visiting your website a memorable and more meaningful experience. Simply by ensuring you are using images, buttons, and product options that are specifically tailored to their interests, you are more likely to convert. Better yet, personalized calls-to-action convert almost 50% more than basic calls-to-action, making personalization a great tool in generating more leads.

Utilize live chats. Live chats are a good practice for websites that are generating commerce sales. Simply by answering pre-purchase questions, your chat operators may better be able to push the consumer towards the sale, making this tool beneficial for every website.

Use pop ups. Driving traffic to your website is not cheap, even if you aren’t utilizing a pay-per-click campaign. Most people are using not only time and effort, but other forms of marketing, such as SEO, social media, and content marketing, which all create a monetary value for you. This is why you want as many leads as possible to make the money you have put into your website worth it. One good tool to do so is by utilizing a pop up with an exit offer. These are helpful in increasing those conversion rates you need, improving your overall return on investments.

Windy City Web Designs wants to help ensure you are generating leads with your website. For more information, or to schedule a consultation, contact us today.

Do You Have An Effective Marketing Campaign?

An effective Internet marketing strategy is essential in any business plan, especially since it can help to build meaningful customer relationships, as well as create brand awareness for your business.

However, implementing an Internet marketing plan is not necessarily an easy task, especially when you want to ensure your strategy is not only effective, but customized to meet your business’s specific needs.

This is where the professional web designers and Internet marketers at Windy City Web Designs can help, providing you with a variety of Internet marketing techniques, such as the following:

Search Engine Optimization (SEO)

A good SEO campaign can drive results and traffic to your site. With SEO, popular search engines such as Google, Bing, and Yahoo, will recognize your website, which in turn will allow your organic search results to rank higher on search results pages within those search engines, making you easier to find than your competitors. It is important to recognize, however, that SEO campaigns take time, so you will need to be patient while implementing this Internet marketing technique.

Pay-Per-Click Advertising (PPC) 

A PPC campaign allows your business to be found easily amongst the search engines, and your potential customers, simply by advertising your business through paid ads. And, with PPC, you can be provided with almost immediate results. The main difference with PPC is that you pay for each click on your ad, which can make this a very cost-effective way to market your business, especially since you can set a budgeted limit on your clicks.

Content Marketing

Simply by producing relevant content, you can attract current and potential customers with the information that they are looking for. Content marketing can also be effective when you have attractive images and videos on your website as well. Also, using content marketing in combination with a good search engine marketing plan, can be an especially effective Internet marketing plan.

Windy City Web Designs can help your business grow online, ensuring you are standing out amongst your competitors. Contact us for more information or to get started on a customized website and Internet marketing campaign today.

Why Your Website Needs Local Landing Pages

Local landing pages have become an important role in search engine optimization (SEO) for websites today. Simply by developing city specific landing pages on your website, you can increase your visibility, as well as your organic rankings. This is especially beneficial to businesses who are a single-location service area business (SAB).

For example, say you are a landscaper who travels to their clients in a 30-mile radius, in the event that you travel from your home or office in order to serve your customers, your business is considered a single-location service area business (SAB).

Here are some things you should consider when creating your local landing pages:

  1. Identify the cities in which you serve.
  2. Create a unique page of content on your website for each of these cities.
  3. Link to these pages from a top level menu.

It is important that when you create these local landing pages that you are including relevant and helpful content, specific to each location. Here are some ideas to help you develop unique local landing pages:

  1. How long has your business been providing services?
  2. How long have your customers been with your business?
  3. How are your products or services used within the community?
  4. Is your business involved in the community?
  5. Is your product or service in high demand?
  6. How did your business get it’s start? Talk about the people on your team.

If you are interested in adding local landing pages to your website or to see how we can help better your SEO, contact Windy City Web Designs for more information today.

Considering Pay Per Click?

While you may have an effective website, it is a s equally important to ensure that you have a solid Internet marketing campaign in place.  When it comes to ensuring you can be found on the search engines, there are limited options to provide you with results.

While there are paid searches, like search engine (SEO) that are available and commonly used, these campaigns will take time to deliver results. However, pay per click advertising (PPC) campaigns are rapidly growing, and can help you get the results you need, almost immediately.

Here are a several reasons why you may want to consider using a pay per click campaign:

Affordability- Since PPC campaigns are not only tailored to your budget, but you essentially pay per click on your ad.

Faster Results- Unlike organic search engine methods, PPC campaigns show almost immediate results since your ad will automatically receive top placement.

Real-time Tracking- With your PPC campaign, constant monitoring of your campaign will be performed. We will track things like the keywords that are, and are not, working, conversion rates, and which ads are driving the most traffic.

Exposure- Since your ad will be placed on Google, Yahoo, and Bing, your ad will be visible on well-known and reliable search engines, which reaches the vast majority of Internet users.

Target Your Customers- By placing a specific and eye-catching ad, you can directly target your customers and draw in only qualified and relevant traffic to your site.

It is important to know that building and maintaining a successful pay per click advertising campaign can be a difficult task, especially when you don’t understand how to manage these services. This is why hiring an experienced Internet marketing and web design firm, such as Windy City Web Designs, that specializes in PPC campaign, and can ensure that your website is achieving optimal results.

Windy City Web Designs Wins Business of the Year for Professional Services

Windy City Web Designs is proud to announce their earning of the Algonquin & Lake In The Hills Chamber of Commerce’s Business of the Year Award for our Professional Services.

From helping small businesses grow their online presence with our customized websites, to effective Internet marketing strategies, Windy City Web Designs has been working hard to help make businesses more successful.

One or our many great success stories is Dana Voyes and her website for her garden and landscape business, Gardens Done Right. Dana originally started with a 4-page website last year, and is now needing to add an additional 22-pages due to a successful year. Dana attributes a big portion of her success to her online presence.

With flexible payment options, our success in designing award winning sites that perform, and our ability to help your company grow, Windy City Web Designs is dedicated to making your website our next success story.

Windy City Web Designs is a full service web, marketing, and branding agency, proudly serving the Chicagoland area. Contact us for more in formation on how we can help increase your businesses online presence.