Is Your Website Keeping Its Visitors?

The goal of any website, of course, is to inform the visitors and ensure they are staying on your website, allowing you to push your services or products much easier, ultimately boosting your business.

Despite this rather simplistic and general goal, there are thousands of websites that still utilize an old, outdated design that makes it too confusing for its visitors, failing at the goal of maintaining long visit sessions. To clearly avoid making this all too common mistake, there are a couple steps every website developer and owner should take.

  1. Most importantly, your website’s purpose and type should be clearly advertised, allowing the visitor to easily understand where they are and what they can do on your website, reducing their search time on the expansive internet.
  2. Nearly just as important as ensuring your website’s goal is clear is developing a clean and easy to use navigation system. Most modern websites utilize a bar at the top of their website with several broad categories and their respective pages linked to them. Then, within those pages are even more subpages, making for an easy-to-use linear search function. If there are too many categories, it is recommended to place smaller links at the very bottom of the website to the less frequently visited pages, ensuring they are still easily accessible but not in any way cluttering up the web page.
  3. The last key point to hit when developing a website is its ability to adjust to variable changes. With the advent of smartphones, it is becoming even more important that your website is able to adjust to a wide variety of screen sizes and shapes. If your website is beautifully designed to be used on a computer but not properly ported over to a smartphone’s internet browser’s formatting, you will potentially be losing hundreds or thousands of clients that prefer to use their phones over the computer.

For obvious reasons, you must ensure that your website is very user-friendly and focused on the visitor’s experience. If you properly utilize these key points, your website will likely see successes never seen before.

If you ever need help creating, improving, or redesigning your website to further boost your business, be sure to contact us at Windy City Web Designs to fulfill all your needs.

Be Found Online: Is Your Business On The Most Popular Search Engines?

The Internet has become the most powerful tool in helping people find specific information, right when they need it, making it imperative that your business can be easily found online.

From your business information, to your hours, to what your business can offer, users want to quickly find everything they need about your business simply by using their mobile device, their tablet, or their computer.

The following search engines are most popular directories for businesses. Is your business on all of them?

  1. Google my business-Receives about 6 million searches a day and it is not only easy, but free to register your business.
  2. Yahoo-With the third most popular search engine, you can list your business on here for free as well.
  3. Bing-Much like the above two, this is the second most search engine used, and it too is free and easy to use. Additionally, you can add more than one business location at the same time, as well as add other relevant content to your listings, including pictures and videos.
  4. Angie’s List-This well-respected online directory is known to provide accurate and reliable reviews for users, making it a trustworthy resource for people.
  5. Manta- Receives 30 million visitors a month and is able to increase website traffic with paid business packages, highlighting your product or brandon your profile.
  6. Yelp- This is one of the best resources available on the Internet for users to find reviews about businesses, as well as provide the ability to communicate with your customers.
  7. Foursquare- With this site, you get benefits of a being on a popular directory as well as have the ability to socially network. You are also able to add a map so that people can check-in when they visit your business.

It is important to ensure that your listings are up-to-date and contain the essentials to your business, including the name, address, phone number, as well as any other information that you feel is important to your users.

Need help increasing your business’s online presence through an effective Internet marketing strategy or website design? Contact Windy City Web Designs for more information today!

 

Ways To Make Your WordPress Website More Search-Engine Friendly

Are you looking for additional ways to make your WordPress website more search-engine friendly? If you answered yes, then these helpful tips are just what you need:

Regularly post new blogs. Since Google has a bias towards fresh content, giving preference to more recent results, it is important that you are publishing new and meaningful content, regularly.

Review your blog titles. It is important that you take time to review your blog post tiles first before publishing them, especially since your blog post titles are vital to your SEO rankings. Be sure to compare the keywords you used in your keyword list, and make your blog title more keyword rich.

Create meaningful keywords. If SEO is of utmost importance to you, then developing a keywords list is a must. An effective list of keywords and phrases should describe your products and services, including words from search terms that are likely to be used to find your business online.

Use an SEO plugin. A plugin will allow you to set keyword-rich custom titles and Meta descriptions for your posts for the major search engines. Consider using the All in One SEO Pack to make this an easier task.

Avoid spam comments. Often times people will leave spam comments on your blog. And since it counts as content, according to Google, it is important to eliminate comments that do not pertain to your products or services, as this will ruin your keyword relevancy and hurts your rankings.

Utilize social media sharing buttons. With Google, if it recognizes that your blog article is getting a lot of posts and shares on social media, it will then boost your blog’s ranking, making it easier for readers to share your content.

If you need help with your website’s search engine optimization, contact Windy City Web Designs for more information today!