Mobile Search Stats On The Rise: Are You Ready?

The number of people using their mobile phones today to find businesses, services, and products, are at an all-time high. In fact, according to Smart Insights, 80% of Internet users own a smartphone and use it to access the Internet. With mobile search stats on the rise, this makes having both a mobile-friendly website and an effective mobile marketing plan essential to your business and your conversion rates.

Mobile Design

Mobile websites are designed to serve as an adapted version of your desktop website, in order to fit the mobile device that your user is using. There are many advantages to using a mobile site including benefits such as: user-friendly navigation, clean visual design, operates at a faster navigation speed, and instant mobile marketability by attracting both new and repeat customers.

Responsive Design

Responsive websites are developed by using a single website that automatically adjusts itself to fit any device that your user is using, based on the screen size and platform. Responsive web design uses code like HTML5, which provides benefits such as: more fluid grids, flexible images, and better screen resolution.

Mobile Marketing

Due to the increase in number of smartphone and tablet usage, not only is it important to have a mobile-friendly website, but it is as equally important that you have an effective SEO and digital marketing strategy, especially since most of your traffic will be through the use of a mobile device.

According to Marketing Land, by 2019, mobile advertising will represent 72% of all US digital ad spending, making advertising online to desktops a thing of the past, strictly focusing on marketing to mobile devices.

If you are interested in learning more about how Windy City Web Designs can help you optimize for mobile, as well as create a mobile marketing strategy specific for your business, then contact us fir more information today.

Get Your Business Noticed With These Web Design Tips

Not only is it important in today’s competitive business world that you have an up-to-date and modern website, it is as equally important to ensure that your website can easily be converted and is optimized for the search engines.

With some simple web design changes, you can rest assured you are getting your business noticed, keeping you ahead of the competition.

  1. Draw out your plan. In order to give you a better idea of what you want your website to look like, it is always a good idea to draw out your overall site layout offscreen first. This will help you get an idea of where you want specific elements of your website to go, helping you to better understand what may r may not look good or work.
  2. Go responsive. Websites that aren’t responsive aren’t an option anymore. With the use of mobile devices and tablets being at an all time high, it is critical that your website will be easily accessible to your visitors.
  3. Think big when it comes to your fonts. While you don’t want your font to take up the entire screen, it is important to use a larger font size, especially since this will help to grab your visitors’ attention. By ensuring your font size is at a minimum of 18 points, you not only increase the readability of your text, especially on mobile devices, but you can also place focus where it is needed on your website’s content.
  4. Avoid too much clutter. Simply by minimizing the amount of clutter on your website, instead including more space around and between your website’s elements will better help your visitors to be able to navigate your site, providing more of a focus on what your visitors may be looking for.
  5. Create a much simpler navigation. Complicated navigation systems create way too many options, often turning your visitors away. By eliminating sidebars, placing fewer items in your navigation menu, and avoiding the use of too many links, you can draw more attention to your site, as well as ensure you are reducing clutter.

Windy City Web Designs specializes in building search engine friendly websites. For more information or to get started on a customized website design for you business, contact us today.

Have You Considered These Marketing Trends?

An effective Internet marketing campaign can help you to stand out from your competition. And since the Internet is always changing the way information is being shared, it is important to know what marketing trends are current and that you should consider implementing.

Content Marketing

One of the easiest ways to draw visitors to your website is by ensuring your content is relevant and valuable. Not only will this allow you to establish authority, insight, and even entertainment, but this is a beneficial way to help you be found amongst the search engines as well and allows your brand to build rapport with your clients and potential customers.

Social Media Marketing

There is perhaps no easier way to draw in and build relationships with your clientele than by using social media networks like Google+, Facebook, and Twitter. Social media outlets are not only beneficial in allowing businesses to engage with their audience, but they also help to provide a more personalized experience for your customers.

Mobile Marketing

The use of mobile devices continues to rise, making accessibility a must. If your website is not designed to display well on mobile devices, then you are likely missing out on potential customers. By ensuring your website is mobile friendly, you will capture your audience, which in turn, will create new business leads, potentially ending in sales.

From customized websites, to our personalized Internet marketing campaigns, Windy City Web Designs wants to help you business succeed online. For more information on how we can take your Internet marketing to the next level, contact us to schedule a free consultation today.

The Importance Of A Website For Your Business

Having a website is an important part of your business, especially when it comes to marketing. Not only can this help you increase the number of customers you have, but this in turn will increase your business’s profitability.

Why Your Business Needs A Website

With today’s technology, more and more people are using their mobile devices and tablets to do their online searches, than on their computer. By not having a website, you will often find potential customers choosing to go to your competitors that have a website, using their products or services, instead of yours.

Here are a few other reasons your business needs a website:

A website allows you to be a professional in your industry. An attractive and credible website will provide your business with a professional image for your business, making you more of an expert in your industry, which is also a very successful marketing tool.

A website allows you to be more accessible. A website is always accessible and can keep your customers informed 24 hours a day, 7 days a week. A website it is an effective way to inform your customers about upcoming sales, promotions, or services you may offer, as well as provide your customers with the opportunity to buy your products and services online. This will give your business the opportunity to increase the number of sales, especially since customers are able to buy your goods or services at their convenience.

A website allows you to market your business. Marketing your business can be challenging without a website. Whether you are using newspaper ads or any other form of print marketing, it is unlikely you are not reaching your target audience. However, with Internet marketing techniques, such as pay per click advertising, search engine optimization, content marketing, and blogging, which are very effective ways to market your business online and increase your rankings amongst the search engines.

Work With A Professional

Windy City Web Designs is a team of professional website designers and developers that are experienced in helping your company gain credibility. Contact us for more information and to get started on your ideal website or Internet marketing solution.

Make Your Website Stand Out From The Competition

Ensuring your website stands out from the competition is a must, especially when it comes to selling what your business has to offer. The first step in making this happen is by taking a look at your website’s design.

Since your website represents your brand, it is important to consider including the following web design trends when creating or updating your website:

Responsive Web Design- Simply by ensuring your website is responsive to any device that the user is using when visiting your website, you can guarantee they can find you and have a more user-friendly experience, making them more inclined to revisit your website in the future.

One-Page Website– One-page, long-scrolling web sites have been found to be very effective, giving your website a modern and professional feel. Since users are more accustomed to vertical scrolling, one-page websites will make your website’s content easier to view, ensuring a more user-friendly experience.

Flat Design- With flat design, designers will use objects on your website that are flat in color and appearance, creating textures that will work well across multiple devices. Flat design also gives the feel of layers, depth, as well as flat colors, giving your website that minimalist design feel.

Simple Design- It is important to avoid making your website overwhelming and overly stimulating for your users, ensuring your website is as simple as possible. Be sure to avoid any unnecessary concepts and pages, also avoiding giving your users too many choices. By simply focusing on your website’s design and content, you are making it more appealing, separating you from your competition.

Windy City Web Designs specializes in modern and customized websites, as well as Internet marketing solutions to meet your business’s specific needs. For more information on how we can help your business stand out from the rest, contact us today!

Responsive Design Vs Adaptive Design?

When it comes to the ideal website, it can be difficult determining which type is best for your business’s needs, especially when it comes to responsive or adaptive design. In order to help you better understand, we are breaking down the differences between responsive web design and adaptive web design.

Responsive Design 

With a responsive web design, you can rest assured that your website is fully functional at any display size, no matter the device being used, which means that your website is very user-friendly and will automatically adjust to the screen the on the user’s device.

A responsive design is the most popular types of design that web designers use, and is preferred by the majority of businesses. Responsive design requires less technical work than having an adaptive layout, but it allows the website to be fully compatible with any resolution, which is good because mobile devices are always being updated, especially when it comes to their resolution and means that you won’t have to worry about updating your website every time a new device is released.

Adaptive Design

Adaptive design layouts are designed for specific resolutions and the display sizes are dependent upon the browsing window that you are looking at in, which means that an adaptive design layout will check the resolution of your browsing screen, loading your webpage in a the necessary way in order to properly display for that specific resolution.

While a responsive layout generally performs better than adaptive, designers admit that in specific cases where there is some complex web applications and fields that need to be fine-turned, that adaptive design is better than responsive for that particular website. Whether you are using a mobile device or a desktop, with the ability to fine-tune and customize your site layout at any resolution, you can be sure that things like your embedded app or order form are displayed correctly.

Mobile-friendly websites are imperative in today’s world, so regardless of which design you choose, as long as you are allowing for a more positive user-friendly experience every time someone visits your website. For more information on which type of design is best for you and your specific needs, contact Windy City Web Designs.

Helpful Tips When Creating Your Website

Creating the ideal website can be an intimidating process. From your logo design, to colors, to your content, your website must have all the right pieces in place in order to be effective. Here are some helpful tips to keep in mind when designing your perfect website:

Tip #1: Hire a professional web designer. Not only are web designers familiar with the right and wrong way to create a website, they are also experts in helping you to come up with the things your website will need in order to help your stand out for all the rest. Be sure to communicate regularly with your designer, as they will customize your site with your vision.

Tip #2: Know your audience. One of the most important things you will need to consider is who your targeted audience is going to be. A lot of the essential pieces in your website, like your content, design, and interior pages, are going to be dependant on who your audience is. For example, if your business is working with professionals, you may wish to have a more formal tone in their design, while certain retailers will require more of an informal design.

Tip #3: Get ideas from other websites. It is a good idea to search other websites that catch your eye, noting the things that you like or don’t like. For example, things like responsive websites, with clean and simple design, are easy for your visitors to use and follow. Simply by giving your designer a few different sites that you like, as well as sites that you don’t like, they can better determine what kind of website may be right for you.

Tip #4: Design the right logo. Something as simple as a logo can help to allow your website’s design to fall into place. With a logo, you will better be able to figure out the colors of your website, which can be a trying task in itself.

For more information and to see how Windy City Web Designs can create the ideal website for you and your business, contact us today!

9 Tips For Designing Your Website

When it comes to designing and creating an effective website, Windy City Web Designs has 9 important tips for you to consider:

  1. Make sure your website looks professional and is visually pleasing to your visitors. This means that it is essential that you use neat layouts, uniformed navigation, keeping your text in colors and sizes that are easy to read and are web friendly.

  2. Make sure the website displays and behaves properly on all major web browsers in various versions: Internet Explorer, Mozilla Firefox, Opera, Google Chrome and Safari.

  3. Be sure to optimize each page with include page titles and headings, using bullet points and shorter sentences, including relevant keywords on all pages.

  4. Do not auto-play music or videos.  Users overwhelmingly prefer to start these actions on their own.  If they are forced on them, more often than not, they will leave your site.

  5. Be sure that the contact phone number is in the header of all pages on the website. If you have multiple locations, each with a different phone number, have a clear ‘Contact Us’ section that is accessible from any page.

  6. Don’t overload the pages with heavy graphics and videos. These can cause some user’s browsers to operate slowly, or potentially crash.

  7. Be sure that all hyperlinks (both internal and external) are clearly visible and that they function correctly.

  8. Since 1/3 of internet traffic is now done on a mobile device, it is critical that your website is mobile-friendly. It is important to offer those visitors a version of your site that works within the phone, fits the phone screen and allows for easy tapping of phone numbers and maps. Also be sure you use code that detects when a visitor is coming to your site from a phone and automatically directs them to that version.

  9. Contact Windy City Web Designs today to get started on building or improving your website.

Windy City Web Designs Wins Business of the Year for Professional Services

Windy City Web Designs is proud to announce their earning of the Algonquin & Lake In The Hills Chamber of Commerce’s Business of the Year Award for our Professional Services.

From helping small businesses grow their online presence with our customized websites, to effective Internet marketing strategies, Windy City Web Designs has been working hard to help make businesses more successful.

One or our many great success stories is Dana Voyes and her website for her garden and landscape business, Gardens Done Right. Dana originally started with a 4-page website last year, and is now needing to add an additional 22-pages due to a successful year. Dana attributes a big portion of her success to her online presence.

With flexible payment options, our success in designing award winning sites that perform, and our ability to help your company grow, Windy City Web Designs is dedicated to making your website our next success story.

Windy City Web Designs is a full service web, marketing, and branding agency, proudly serving the Chicagoland area. Contact us for more in formation on how we can help increase your businesses online presence.

Does Your Website Need A Redesign?

With websites playing an intricate role in today’s life, it is important for your business to have a good website. When your potential customers visit your site, they want to be able to easily navigate your site, which in turn will help you stand out from the competition.

While you may not recognize if your website needs a redesign or not, here are a few reasons you may wish to have Windy City Web Designs help you:

Make your website responsive. More people are viewing the web and looking for your businesses through mobile devices and tablets than they do through computers. When your website isn’t responsive, the likeliness your website will be visited decreases. With a responsive design, your website will detect the phone or tablet, automatically adjusting the screen to fit their specific device, which makes this a more pleasurable experience.

Add to your website. By adding things such as blogs and forums, the chances you will attract visitors will increase, especially when it is informational and beneficial to your visitors.

Keep it modern. With dated websites being clearly evident today, your visitors may choose modern over outdated, leaving your website for your competition.

Get connected. If your website is not utilizing social media, you are likely missing out on potential visitors, which can mean business. Social media is an effective way to keep in contact with your potential businesses, as well as keep them coming back for more.

Windy City Web Designs can help to ensure your website is fresh and modern, keeping you a step ahead of your competition. Contact us for more information today.