How to Increase Sales With Your Website

If the main intention of your website is to sell products, then you’re already doing great. The internet has been an amazing place for new, online budding businesses and just keeps growing and improving the services offered.

Despite the amazing opportunity all over the internet for selling your products, most online retailers are completely unaware of how to properly do it. Some will hide their already obscure products deep within their internal pages while others will provide only one link on their entire website to their shop. Websites like this are destroying their probable profits, but with these few simple steps, can turn their website into a very profitable business.

Display Your Featured Products: To let the customer get a sense of what you are trying to sell and what type of company you are, it is important to display your featured or most popular item. This way, the customers will know that others are purchasing through you and they will also know that you are selling a select niche of products.

Choose a Niche: Customers love cheap products but will favor quality over quantity no matter what. When your business is selling products for a specific niche, the customers will know that you are experienced and will likely have higher quality items, increasing the likelihood of a purchase.

Describe the Product: Today, so much research goes into every purchase, and it is no different when purchasing from your company. Your customers want to be informed, and the more information you offer to the customers, the better. Through thoroughly describing your product, the customers will become more familiar with you and the product, greatly increasing the likelihood of the customer purchasing the product.

Advertising: With the advent of new, innovative, advertising techniques created by Google and others, the power of online advertising is no longer disputable: it’s everywhere and ever-powerful. It is important for you to utilize this power through multiple advertising campaigns, all linking back to your website or shop.

The best way to utilize this method of increasing sales is through a pay per click campaign, or PPC. A PPC will allow you to customize where and how your advertisements are displayed through analyzing the efficiencies of each keyword you are using. You will save money, time, and a lot of frustration by using a PPC for your company.

The internet has transformed the world and must be utilized by all companies to promote their business and boost sales. If your business is looking to start an online store or is simply trying to rejuvenate sales, contact us at Windy City Web Designs to learn more about what we offer!

Is Pay Per Click Right For Your Business?

One of the Internet’s fastest growing marketing techniques is pay per click advertising. Perfect for businesses of any size, pay per click advertising can help you increase your business’s online exposure, gaining relevant traffic, as well as put you one step ahead of your competition.

Understanding Pay Per Click

Pay per click ad campaigns are paid keyword search campaigns in which users can click on your business’ ad, directing them to your business’ website, charging you a fee each time the ad is clicked.

While this may seem simple, in order for your campaign to be effective and prevent the loss of potential traffic to your site, it is critical that you ensure you are only using valid keywords that are relevant to your specific business.

For a pay per click advertising campaign to be effective, it is important that you are not doing this only once, but over time. For this reason, you may wish to enlist the help of a pay per click management company, like Windy City Web Designs, in order to ensure your campaign is not only effective, but well thought out, ensuring you are achieving the most success.

Is Pay Per Click Right For My Business?

Unsure if pay per click is right for you? Here is how you can help drive more traffic to your site with your PPC marketing campaign:

  1. Change and improve your campaign ads
  2. Expand your keyword lists
  3. Organize your keywords and ad groups
  4. Analyze your data
  5. Improve your actions based on your analytics
  6. Filter unwanted keywords
  7. Create a negative keywords list, so you won’t use them again
  8. Continuous monitoring of your campaign’s progress

For more information and to learn more about our Internet marketing strategies, including pay per click, contact Windy City Web Designs today!

Considering Pay Per Click?

While you may have an effective website, it is a s equally important to ensure that you have a solid Internet marketing campaign in place.  When it comes to ensuring you can be found on the search engines, there are limited options to provide you with results.

While there are paid searches, like search engine (SEO) that are available and commonly used, these campaigns will take time to deliver results. However, pay per click advertising (PPC) campaigns are rapidly growing, and can help you get the results you need, almost immediately.

Here are a several reasons why you may want to consider using a pay per click campaign:

Affordability- Since PPC campaigns are not only tailored to your budget, but you essentially pay per click on your ad.

Faster Results- Unlike organic search engine methods, PPC campaigns show almost immediate results since your ad will automatically receive top placement.

Real-time Tracking- With your PPC campaign, constant monitoring of your campaign will be performed. We will track things like the keywords that are, and are not, working, conversion rates, and which ads are driving the most traffic.

Exposure- Since your ad will be placed on Google, Yahoo, and Bing, your ad will be visible on well-known and reliable search engines, which reaches the vast majority of Internet users.

Target Your Customers- By placing a specific and eye-catching ad, you can directly target your customers and draw in only qualified and relevant traffic to your site.

It is important to know that building and maintaining a successful pay per click advertising campaign can be a difficult task, especially when you don’t understand how to manage these services. This is why hiring an experienced Internet marketing and web design firm, such as Windy City Web Designs, that specializes in PPC campaign, and can ensure that your website is achieving optimal results.

How To Use PPC To Create Your Business

PPC stands for Pay-per-click, it’s a way for search engine advertising to come up with clicks to your site, than just “earning” clicks normally. For example, when you go onto a website you’ll see little yellow tabs those are sponsor ads and that’s what is considered a pay-per-click.

How it works

When your ad is clicked on, your sending visitors to your website, and you pay the search engine a small amount of money, therefore why it’s called “Pay per click.” Having a well-designed and running smoothly PPC campaign, its more worth spending on for your business then what you really pay for it.

 

Pay-per-click marketing is great for all businesses 

  • Searchers– Studies show that searchers use paid ads more than any other digital advertisement. It simply means they don’t mind being advertised, as long as their products and services fit the needs of the users. Google has developed a way to meet every users need, when using PPC.
  • Advertisers They offer a unique way of sending out their message in front of an audience that is actively seeking out their product means. Searchers reveal intent search query, while as a advertiser they are able to measure quality of traffic from the search engine clicks.
  • Search Engine- They cater to searchers and advertisers together. With searchers they come to an understanding on the user-base, while advertisers provide them with revenue. With search engines they want to have valid results, when offering a highly targeted channel.

 

Google AdWords For PPC

Google AdWords has the most popular platform for pay-per-click. They pay for each click on their advertisement and users bid on keywords. Then Google has to dig into the bidding AdWords advertisers and choose from a set of winners to appear in the ad space on the search results page. Winners are picked based upon their combination factors of quality and relevance of their keywords and ad text.

 

Pay-Per-Click Marketing

When using pay-per-click advertising it opens up a unique opportunity for those who:

  • Customer Base– Searchers are actively looking for services and products likes yours, and that can respond and provide offers relevant to the search query.
  • Generating Low Costs– When allowing PPC marketing to reach leads and prospects, when being researched and then wanting to buy, it shows a highly effective way to bring interested customers to your site.

 

Managing Your PPC Campaign

When creating a new campaign you must keep up and manage them daily to make sure they are effective. Continuously analyzing the performance of your account and when you take at least 15-20 minutes a week you can make a big difference.

 

For more information about how to manage your business by using pay-per-click contact Windy City Web Designs.

 

5 Things That Can Help Get More Ecommerce Sales For Your Business This Holiday

With the holiday season just around the corner, Ecommerce sales figures hit high as of $46.55 billion in 2013 and those numbers are said to increase this season, by customers shopping online. Here are five ways that can help your business get bigger during this season.

1. Remarketing AdWords

If your wanting to target consumers that previously visit your website, and your running a AdWords pay-per-click campaign you need to add a snippet. It’s a code that your website has and you can create a remarketing list with it. When a customer hits that certain page, they establish a cookie ID that can be saved within the AdWords account.

2. Facebook Ads

Facebook is a great place for advertising your product during the holiday season. Extra traffic flow and it keeps your business active and boost posts. It also target’s those who “like” and “share” your page and it creates more of an audience. Studies show that more people access their Facebook on a mobile device more than search engines before the holiday shopping spree.

3. Posting Infographics

Having infographics is a very effective marketing tool to have for your site. It’s a great way to show and connect with your target audience and deliver a message to them. Holiday season gives you an opportunity to make an amazing theme for your infographic. Create something that is simple and that can rise brand awareness and push more traffic Ecommerce store to you.

4. Using Instagram

Instagram is more popular now a days and has been establishing itself as one of the best and more popular social media networks. Unlike Twitter it hasn’t been doing so good.  All you do it post tweets, nothing to fun about that. Instagram is a place were you can post pictures and set up campaigns for people to follow your company and “share” and “like” your pictures and then that creates a wide range of sales for the holiday. If you tell your fans and customers to post images of themselves with your product you can give away prizes and enter them in a contest. Get creative with it!

5. Shopping Cart

More than 68% of future or current customers leave their  online shopping cart abandoned. To help prevent that from happening, when they try to leave the cart without completing the order, show an offer that can be presented. Present an offer for free shipping if they complete their purchase, or if the order is over a certain amount of money. Once they complete an order from your site, you can present them with a discounted coupon for their next purchase, which allows them to enter in an email. You want to try and get them to keep coming back to your site.

For more information about how to improve your sales on your site for the holiday season, contact Windy City Web Designs. Happy Holidays!