Is Pay Per Click Right For Your Business?

One of the Internet’s fastest growing marketing techniques is pay per click advertising. Perfect for businesses of any size, pay per click advertising can help you increase your business’s online exposure, gaining relevant traffic, as well as put you one step ahead of your competition.

Understanding Pay Per Click

Pay per click ad campaigns are paid keyword search campaigns in which users can click on your business’ ad, directing them to your business’ website, charging you a fee each time the ad is clicked.

While this may seem simple, in order for your campaign to be effective and prevent the loss of potential traffic to your site, it is critical that you ensure you are only using valid keywords that are relevant to your specific business.

For a pay per click advertising campaign to be effective, it is important that you are not doing this only once, but over time. For this reason, you may wish to enlist the help of a pay per click management company, like Windy City Web Designs, in order to ensure your campaign is not only effective, but well thought out, ensuring you are achieving the most success.

Is Pay Per Click Right For My Business?

Unsure if pay per click is right for you? Here is how you can help drive more traffic to your site with your PPC marketing campaign:

  1. Change and improve your campaign ads
  2. Expand your keyword lists
  3. Organize your keywords and ad groups
  4. Analyze your data
  5. Improve your actions based on your analytics
  6. Filter unwanted keywords
  7. Create a negative keywords list, so you won’t use them again
  8. Continuous monitoring of your campaign’s progress

For more information and to learn more about our Internet marketing strategies, including pay per click, contact Windy City Web Designs today!

Mobile Search Stats On The Rise: Are You Ready?

The number of people using their mobile phones today to find businesses, services, and products, are at an all-time high. In fact, according to Smart Insights, 80% of Internet users own a smartphone and use it to access the Internet. With mobile search stats on the rise, this makes having both a mobile-friendly website and an effective mobile marketing plan essential to your business and your conversion rates.

Mobile Design

Mobile websites are designed to serve as an adapted version of your desktop website, in order to fit the mobile device that your user is using. There are many advantages to using a mobile site including benefits such as: user-friendly navigation, clean visual design, operates at a faster navigation speed, and instant mobile marketability by attracting both new and repeat customers.

Responsive Design

Responsive websites are developed by using a single website that automatically adjusts itself to fit any device that your user is using, based on the screen size and platform. Responsive web design uses code like HTML5, which provides benefits such as: more fluid grids, flexible images, and better screen resolution.

Mobile Marketing

Due to the increase in number of smartphone and tablet usage, not only is it important to have a mobile-friendly website, but it is as equally important that you have an effective SEO and digital marketing strategy, especially since most of your traffic will be through the use of a mobile device.

According to Marketing Land, by 2019, mobile advertising will represent 72% of all US digital ad spending, making advertising online to desktops a thing of the past, strictly focusing on marketing to mobile devices.

If you are interested in learning more about how Windy City Web Designs can help you optimize for mobile, as well as create a mobile marketing strategy specific for your business, then contact us fir more information today.

Have You Considered These Marketing Trends?

An effective Internet marketing campaign can help you to stand out from your competition. And since the Internet is always changing the way information is being shared, it is important to know what marketing trends are current and that you should consider implementing.

Content Marketing

One of the easiest ways to draw visitors to your website is by ensuring your content is relevant and valuable. Not only will this allow you to establish authority, insight, and even entertainment, but this is a beneficial way to help you be found amongst the search engines as well and allows your brand to build rapport with your clients and potential customers.

Social Media Marketing

There is perhaps no easier way to draw in and build relationships with your clientele than by using social media networks like Google+, Facebook, and Twitter. Social media outlets are not only beneficial in allowing businesses to engage with their audience, but they also help to provide a more personalized experience for your customers.

Mobile Marketing

The use of mobile devices continues to rise, making accessibility a must. If your website is not designed to display well on mobile devices, then you are likely missing out on potential customers. By ensuring your website is mobile friendly, you will capture your audience, which in turn, will create new business leads, potentially ending in sales.

From customized websites, to our personalized Internet marketing campaigns, Windy City Web Designs wants to help you business succeed online. For more information on how we can take your Internet marketing to the next level, contact us to schedule a free consultation today.

The Importance Of A Website For Your Business

Having a website is an important part of your business, especially when it comes to marketing. Not only can this help you increase the number of customers you have, but this in turn will increase your business’s profitability.

Why Your Business Needs A Website

With today’s technology, more and more people are using their mobile devices and tablets to do their online searches, than on their computer. By not having a website, you will often find potential customers choosing to go to your competitors that have a website, using their products or services, instead of yours.

Here are a few other reasons your business needs a website:

A website allows you to be a professional in your industry. An attractive and credible website will provide your business with a professional image for your business, making you more of an expert in your industry, which is also a very successful marketing tool.

A website allows you to be more accessible. A website is always accessible and can keep your customers informed 24 hours a day, 7 days a week. A website it is an effective way to inform your customers about upcoming sales, promotions, or services you may offer, as well as provide your customers with the opportunity to buy your products and services online. This will give your business the opportunity to increase the number of sales, especially since customers are able to buy your goods or services at their convenience.

A website allows you to market your business. Marketing your business can be challenging without a website. Whether you are using newspaper ads or any other form of print marketing, it is unlikely you are not reaching your target audience. However, with Internet marketing techniques, such as pay per click advertising, search engine optimization, content marketing, and blogging, which are very effective ways to market your business online and increase your rankings amongst the search engines.

Work With A Professional

Windy City Web Designs is a team of professional website designers and developers that are experienced in helping your company gain credibility. Contact us for more information and to get started on your ideal website or Internet marketing solution.

Do You Have An Effective Marketing Campaign?

An effective Internet marketing strategy is essential in any business plan, especially since it can help to build meaningful customer relationships, as well as create brand awareness for your business.

However, implementing an Internet marketing plan is not necessarily an easy task, especially when you want to ensure your strategy is not only effective, but customized to meet your business’s specific needs.

This is where the professional web designers and Internet marketers at Windy City Web Designs can help, providing you with a variety of Internet marketing techniques, such as the following:

Search Engine Optimization (SEO)

A good SEO campaign can drive results and traffic to your site. With SEO, popular search engines such as Google, Bing, and Yahoo, will recognize your website, which in turn will allow your organic search results to rank higher on search results pages within those search engines, making you easier to find than your competitors. It is important to recognize, however, that SEO campaigns take time, so you will need to be patient while implementing this Internet marketing technique.

Pay-Per-Click Advertising (PPC) 

A PPC campaign allows your business to be found easily amongst the search engines, and your potential customers, simply by advertising your business through paid ads. And, with PPC, you can be provided with almost immediate results. The main difference with PPC is that you pay for each click on your ad, which can make this a very cost-effective way to market your business, especially since you can set a budgeted limit on your clicks.

Content Marketing

Simply by producing relevant content, you can attract current and potential customers with the information that they are looking for. Content marketing can also be effective when you have attractive images and videos on your website as well. Also, using content marketing in combination with a good search engine marketing plan, can be an especially effective Internet marketing plan.

Windy City Web Designs can help your business grow online, ensuring you are standing out amongst your competitors. Contact us for more information or to get started on a customized website and Internet marketing campaign today.

How To Improve The Speed Of Your Website

It is a question that has had website owners asking for years, “how can I make my website run faster?” And there actually multiple ways to improve the speed of your website. After ruling out the main reasons why your website would be running slow: the server, the connection, and the client, its time to look at the design aspects. Making sure you have an optimized website will increase the chances of a viewer staying on your website longer. People don’t like waiting for a website to load and will leave if it is taking too long.

Images: The size of an image has a great impact on how fast or slow your website is performing. In order to get a faster website it is a good idea to compress the images that you put on your website and to remember to specify the image dimensions as well. Compressing these images will optimize your site, which will make it run at a faster speed.

Javascript: When running a javascript code on an HTML page it is important to remember where to put the code. Putting it in the wrong spot could increase the chances of your website to start running slower.  All javascript operations should be placed in the footer of your HTML page or just before the ending body tag. Doing this will allow your website to be displayed even if the javascript is still loading.

Using CSS3: Using an external style sheet can keep all of your code organized within your pages and can help your website run faster than if it was all coded in just HTML5.  Keeping all of your CSS code in one document will keep everything condensed and be easier to load for your server.

For more information regarding the speed of your website or if you need help with your website running at a faster speed, contact the professionals at Windy City Web Designs.

How To Drive More Traffic To Your Business’s Website

It’s easy to say that you have a cool looking website for your business, but if it isn’t effective and doing the job its supposed to be doing, you have invested your time and money for nothing. One way to make sure that this doesn’t happen to your company is to look into an Internet marketing package for your website. Windy City Web Designs provides search engine optimization options that will fit your budget and goals. Here are some ways we can increase the rankings of your website:

1.  Our goal is to make sure all of our clients have high conversion rates. This means your customers are visiting your website and filling out contact forms. We will track the data and use it to our advantage in order to increase your results.

2.   We have content writers on our team that can create original content for your website so it is not duplicate to anyone else’s. This will allow the search engines to find you easier, which can result in higher rankings.

3.  Utilizing SEO techniques such as adding targeted keywords for optimization and using search engine friendly URLs will increase your online visibility so you can attract new and current customers.

4.   Both internal and external link building will improve the traffic to your company’s website. Linking within your website will cause the search engines to pick up on those specific links.

Windy City Web Designs provides design, development, Internet marketing, and ecommerce services in the Chicagoland area including Barrington, Arlington Heights, Crystal Lake and Palatine. Our team can boost your business to the next level with our SEO services. Contact us today to learn more.

How Responsive Design Can Help Your Online Marketing Campaign

Responsive web design has gained in popularity and importance over the past year. Not only is it beneficial to your Internet presence, but is also critical because it allows for those millions of mobile and tablet users to have a more user-friendly experience when visiting your website, keeping you ahead of your competition.

What Is Responsive Design?

Responsive web design is an approach in which a website is designed to respond to the user’s behavior, regardless of what type of device is being used. For example, if someone is visiting your website from their mobile device, the will detect what device is being used and adjust itself for optimal viewing by the user.

How Responsive Design Will Help Your Online Marketing Efforts?

  • Content Marketing- When implementing content marketing campaigns such as blogs or newsletters, your users will be able to read your posts much easier with responsive design, as well as use their social sharing buttons.
  • Search Marketing- With responsive design, your users will be able to click on a specific page link, and be directed to the desired page, instead of being redirected to your homepage, allowing for a much more user-friendly experience.
  • Social Media Marketing- Social networking sites like Facebook and Twitter are not only good ways to interact with your customers and build your brand, but they are perhaps the most inexpensive way to implement a marketing campaign. This can especially be effective when your users wish to visit your social media page from their mobile device.

The Other Benefits Of Responsive Design

  • Increase your sales and conversion rates.
  • Consolidate all of your tracking and analytics.
  • The ability to manage and maintain a single site.
  • Increase your audience.

Take your website to the next level with a compatible responsive web design, contact Windy City Web Designs to get a customized quote today!

How to attract customers to your website

There’s no question about it, that trying to get customers to your website can be a challenge. Getting them to stay on your site or come back as a returning customer is an even harder quest.  Windy City Web Designs can help by giving a few pointers as to how to attract clients and customers to your website and leave them coming back for more.

Trust:  In order to get people to your site you have to build a bond with the client and give them a reason to trust you. Whether this means to present testimonials of others who have used your product or service, or to reveal some personal information about the company. Either option will work and by disclosing information about the company will remind the customer that it’s not just about the logo and the company, but it’s about the people who work for the company who make it successful.

Contact:  Getting customers to stay on your website may be a different story. Staying in contact with previous customers such as offering a sale or discount for being a member can be an incentive for them to return. Giving the customer a reason to come back to your site may eventually lead them to telling other friends about the product or service you offer.

Experience:  Leaving the customer wanting more is the way you want to end things with the customer until the next time they visit your site. One thing you don’t want to have happen is a customer who has had a bad experience. It’s easier for a customer to report a bad experience than it is for them to report a pleasant one. And it happens more often than not. Make sure they are happy with the product or service you provided them and that you give them a reason to come back. Unhappy customers are highly unlikely to return to a website that provided bad service, so it is important to take care of the customer.

Windy City Web Designs offers services to help draw attention to your website and use certain strategies in order to do this. Contact us for more information or for assistance in getting your website noticed.

Google Can Now Use Your Face in Ads

Google just announced that they are able to access users’ information such as their profile names and photos and use them in ads. They think that it can really help if others see recommendations from people that they know. “So your friends, family and others may see your profile name and photo and content like the reviews you share or the ads you liked, commented on or followed.”

This new policy still allows you to be in charge of what you share. None of the terms of service policies have changed and you can still be in control of who sees what or who you want to share things with in the future. Google also says that it can save you and your friends time by seeing these likes and it can improve your search results on any Google services including Google search, Google maps, Google play and in advertising.

There is a place where you can go to adjust your settings if you don’t want your name or photo showing up in any ads and it is enabled by default. This setting is only applied in ads and it has no effect on where your name and image may appear on other Google products.

If you are concerned about your Google ad or have any questions regarding web design or Internet marketing, visit Windy City Web Designs.