Mobile Search Stats On The Rise: Are You Ready?

The number of people using their mobile phones today to find businesses, services, and products, are at an all-time high. In fact, according to Smart Insights, 80% of Internet users own a smartphone and use it to access the Internet. With mobile search stats on the rise, this makes having both a mobile-friendly website and an effective mobile marketing plan essential to your business and your conversion rates.

Mobile Design

Mobile websites are designed to serve as an adapted version of your desktop website, in order to fit the mobile device that your user is using. There are many advantages to using a mobile site including benefits such as: user-friendly navigation, clean visual design, operates at a faster navigation speed, and instant mobile marketability by attracting both new and repeat customers.

Responsive Design

Responsive websites are developed by using a single website that automatically adjusts itself to fit any device that your user is using, based on the screen size and platform. Responsive web design uses code like HTML5, which provides benefits such as: more fluid grids, flexible images, and better screen resolution.

Mobile Marketing

Due to the increase in number of smartphone and tablet usage, not only is it important to have a mobile-friendly website, but it is as equally important that you have an effective SEO and digital marketing strategy, especially since most of your traffic will be through the use of a mobile device.

According to Marketing Land, by 2019, mobile advertising will represent 72% of all US digital ad spending, making advertising online to desktops a thing of the past, strictly focusing on marketing to mobile devices.

If you are interested in learning more about how Windy City Web Designs can help you optimize for mobile, as well as create a mobile marketing strategy specific for your business, then contact us fir more information today.

Have You Considered These Marketing Trends?

An effective Internet marketing campaign can help you to stand out from your competition. And since the Internet is always changing the way information is being shared, it is important to know what marketing trends are current and that you should consider implementing.

Content Marketing

One of the easiest ways to draw visitors to your website is by ensuring your content is relevant and valuable. Not only will this allow you to establish authority, insight, and even entertainment, but this is a beneficial way to help you be found amongst the search engines as well and allows your brand to build rapport with your clients and potential customers.

Social Media Marketing

There is perhaps no easier way to draw in and build relationships with your clientele than by using social media networks like Google+, Facebook, and Twitter. Social media outlets are not only beneficial in allowing businesses to engage with their audience, but they also help to provide a more personalized experience for your customers.

Mobile Marketing

The use of mobile devices continues to rise, making accessibility a must. If your website is not designed to display well on mobile devices, then you are likely missing out on potential customers. By ensuring your website is mobile friendly, you will capture your audience, which in turn, will create new business leads, potentially ending in sales.

From customized websites, to our personalized Internet marketing campaigns, Windy City Web Designs wants to help you business succeed online. For more information on how we can take your Internet marketing to the next level, contact us to schedule a free consultation today.

What is responsive design and why do I need it?

For companies who are looking for a new website there are many questions to ask yourself as far as style, layout, colors, and number of pages you want or need. One question that you may forget to ask yourself or may not even know to ask is, “Do I need responsive design on my website?” The answer is yes. Responsive web design is a format that your website is created in using CCS and is highly recommended by many web designers and developers. Windy City Web Designs will be able to inform those companies with new websites what it is and why it is so important to create a website in this style.

It is a great idea to incorporate responsive web design when creating a new website because no matter what type of device you are using, it will be always be compatible. Responsive design has the ability to be read on a mobile phone, tablet, laptop or desktop and still looks good no matter what the screen size is or platform. With the alarming number of people who use their phones and tablets over a traditional laptop or desktop computer, it is important to have your website showing up on all devices. Not doing so, could result in a major loss of conversions, potential customers, and even returning customers.

If a customer is trying to access your website on their mobile device and does not have access to it, this can leave the user with an unpleasant and possibly negative experience. Customers don’t want to have to wait for anything to load or have half of the site appear when searching on a mobile device or desktop. This means the odds of them buying your product or service decreases and will most likely give their business to someone else, like your competitor.

Having a responsive website will also be a plus to have if you plan on doing any search engine optimization or internet marketing. It is said that google prefers responsive web design over the alternative because it is easier for google to scan your site and it reduces the chance of any on-page SEO errors. Responsive websites also perform better and are easier to maintain.

Windy City Web Designs creates responsive websites for all of our clients and is the method we recommend to most clients when they ask for our services. Check out our portfolio page to see what our responsive websites look like or contact us to learn more about our responsive website services.

Why Real Estate Agents Should Embrace Mobile Apps

Real estate agents already know that most property searches are now done online. However, did you know that one-fifth of real estate searches are done on mobile devices and smart phones?  Mobile formatted websites and mobile searches have skyrocketed in past years.  This means that mobile searching activity for property has quadrupled.  This year, mobile searching is projected to overtake searching via a desktop computer completely.

What does that mean for your business?

As for realtors, take action and become apart of this change.  Mobile searching is exploding in just about every industry, and real estate is no exception; in fact, it is one of the main industries to utilize mobile web and mobile apps.  Those realtors who start integrating mobile into their businesses will see it pay off in dividends.  Creating a mobile app and having a mobile-optimized website will throw you light years ahead of your competitors.

The benefits of going mobile.

You can utilize mobile apps for your business in a variety of helpful ways.  Through a mobile app, you can connect with your clients like never before, offering them the ability to stay in touch with you at all times via email and private message; you can send them push notifications and messages based on their needs and interests; easy to use email and contact forms for potential new clients to state their needs; property listings at their fingertips; price and other comparisons so your clients can shop via their phone, and more.

Gain an advantage over your competitors in the real estate market.

In the past, when shopping in the real estate market, potential buyers have had to search around town, meeting with realtors, viewing homes, and spending days on end touring homes.  Then comes the price comparisons, and all the other extensive research that goes into buying a property.  Now, with optimized mobile sites and apps, your clients can do most of that legwork right from their own home or office, with their smart phone.  You will eliminate all the running around and time consuming, exhaustive searching that comes with shopping for real estate.  Your clients will appreciate being able to browse at their leisure, and having you available to be contacted via phone, email or text any time they need you.  It is a win win for both you AND the client.  You can also use QR codes on “For Sale” signs in your areas, so that when a potential client sees a home they like, all they have to do is scan the code to find out more, rather than taking the trouble to call.

Make the change for real estate business.

Listings are the main reason that real estate companies develop apps, but that isn’t all.  You can use them for marketing and promotion, too. Using geofencing and push notifications, you can recruit new clients right from the app, based on their own needs, interest and location.

Still not sure?

Customers are guaranteed to grow in with any type of internet marketing, including any mobile website format.  This only goes to show you that having your realty company mobile compatible is not only a good idea – it’s a necessity.  Get in touch with Windy City Web Designs today to start building your own app.

Conversion Friendly Online Shopping

Recent reports from Parago had indicated that consumers are shopping more quickly than ever before thanks for online, mobile and social channels enabling them to quickly find the products they are searching for.

When consumers are looking to buy a product the average time it takes someone to research and make a decision online is less than four days, which even includes big ticket, expensive items. Based on research from a year ago 65% of consumers said they are more sensitive to price and 88% look for deal, rebates, and best prices before committing to a purchase.

While many online retails are greatly designed desktop websites, many fail in there mobile and tablet design. Windy City Web Designs specializing in both desktop and mobile/tablet design. Every website we build is optimized to look good on all three kinds of devices.

Not every client is the same and many clients choose not to design mobile specific website but those who do, have seen an increase in there conversions and traffic to the website. We all know everyone is looking for information quickly and efficiently and mobile website have made this possible for consumers.

So why not jump on board and join the millions of other companies creating mobile website and begin to drive more traffic and sales to your website.

Contact Windy City Web Designs today to get more information about optimizing your online shipping experience for your clients.





How to Make Your Website Stand Out

You (or your web designer) worked hard to create a pristine website that not only reflects the latest and greatest in technology, but represents the values and vibe of your company.  Your content may be top-notch as well, but does it look any better than your competition?  More importantly, does it hit all the right marks with your audience?  Creating a website that stands out is crucial when presenting your business online.  Below you’ll see just how to go about creating a website that stands out.

Plan before you design

We very well could say that your website is one of the most important business investments you’ll ever make.  Thus, jumping into a design on a whim will likely result in regret and lost sales down the road.  To create a successful website you must incorporate numerous elements that must tie together seamlessly.  Tricky, yes, but completely manageable with the right insight.  Consider your product offerings, your brand, your business model and your short and long-term marketing strategies.  Draw up an outline and mock-up for your site and then incorporate your elements, one at a time, before launching into the actual creation.  If you approach design carefully and with all aspects in mind, you’ll greatly improve your chances of publishing an effective site that lives up to your expectations and truly stands out.

Make it personal

Whether your business has a sappy start-up story or not, make your website personal.  If you want a website that showcases the unique value of your company, incorporating overused stock photos isn’t the way to go.  individualized your site by taking professional photos that reflect your vision and brand.  Make and publish videos that showcase the value of your business from a personal point of view.  These elements will produce better results than generic graphics or stale photos of grinning salesmen.

Hire professionals

Unless you’re an accomplished web designer and copy-writer, don’t attempt to build a website.  Your site is a direct reflection of your business and your brand. Therefore, you need to build an online presence that shines, compelling content that connects with your visitors, and a truly interactive experience that keeps your customers engaged and coming back for more.  Hire experienced professionals, like the web designers at Windy City Web Designs, and manage their efforts carefully.  The collaboration will create outstanding results.

Gain Customers with Responsive Web Design

Chances are, if you don’t have a responsive web design, then you are missing out on a lot of potential visitors and customers.  If this is the case, you are most likely losing some too.  Below you will see why a responsive web design will help you get more visitors, and how not implementing this design could be handicapping your business:

You cater to mobile platforms

As you probably know, people are always on their phones or other mobile devices.  Because of this, a lot of your current (and potential) visitors are probably accessing your site on the go.  A responsive web design automatically adapts and conforms to different screen sizes, perfect for mobile use.  If your web design is unresponsive, it could be shrinking the text too small for the visitor to see, distorting your images, or it may not properly fit into the screen at all.  This makes it hard to use and a turn off to all potential customers.

Improved visitor experience

Responsive design means no redirection, no duplicate content, no awkward site or page renditions that look different on every platform and that may not even translate properly half the time.  Responsive design translates into a site with a consistent look and feel that works on all devices, thus offering a better experience, which attracts more visitors and can lead to a higher conversion rate as well!

Optimized marketing

Every business wants to reach as many consumers as possible in their target market.  With responsive design, you seamlessly integrate your campaigns into all mediums, from desktop to cell phones, thereby reaching more consumers and attracting more visitors.

Increased visibility on search engines

Google and other search engines like responsive sites, and tend to feature them most prominently in the main SERPS (search engine result pages), as well as local searches.  That means not only increased overall visibility, but also increased community exposure for your website, equaling more local, national and even global visitors.

You stay relevant

Refusing to update your old website design is a great way to lose visitors and miss out on the opportunity to gain new ones.  Employing state of the art technology on your site that improves your visitor experience keeps you relevant and keeps your website looking great, and that’s a major step in helping you get more customers.

Your web design needs to be more than a polished, visual representation of your business and brand these days; it needs to work with whatever medium your potential visitors can find your site on, including their laptop, cell phone, tablets and other devices.  If you haven’t already implemented a responsive web design, then it’s time that you do so.  Contact Windy City Web Designs to get started on your responsive website!  It will help you get more visitors and help keep your business growing.

Responsive Web Design and Multi-Level Navigation

There are many factors in web design  that go into the process of creating a great, responsive layout.  Fluid-width designs are simple and clean, but do not always translate well onto mobile devices.  That is often because fluid-width designs are not always built with mobile web design in mind.  Any successful, responsive web design is going to have the same staple elements you would expect to find in most websites.  Navigation happens to be a big focal point because you need to handle the shift between desktop to mobile in a usable manner.

Multi-Level Navigation

When you have a navigation menu with sub-categories (sub-links) then you will have to plan out a great solution for responsive adaptation.  Block-level drop downs can very easily be the great solution you were looking for.  They will look and work the best if you indent links to appear as if they are underneath another topic.  Another solution is to create a navigation menu which traverses links in a multi-layer hierarchy.

This system works really well for handling a responsive navigation with multiple levels of links. Visitors can browse through the categories going up & down levels until they find exactly what they want.  Windy City Web Designs has mastered responsive webdesign.  At Windy City Web Designs we can provide your business with the responsive website your customers want to interact with.