Logos can speak volumes as to who and what you represent, when done properly, quite often impacting a customer’s brand perception, influencing their purchase decisions, as well as their overall attitude towards your product or services.
Designing your logo may seem like an easy task, however, since logos are the most memorable way for a customer to remember who you are, as well as what you stand for, it is important to ensure you are creating a logo that is going to be effective in getting your business noticed.
Whether you are thinking about taking on the responsibility of coming up with your own logo, or are looking to hire a professional logo designer, there are several things that need to be considered in order to create a successful logo:
Your logo is easy to understand. Your logo should consist of a simple font with the use of particular colors in order to evoke a certain emotion. For example, the use of blue in your logo can create a more serious and professional tone, while a color like red can create a feeling of passion and excitement, often drawing more attention.
Your logo is unique. Not only should your logo should represent your company, but it should be unique, separating you from your competitors. With a simple, distinctive, versatile and timeless logo design, your logo will be unique to your business.
Your logo is easily adaptable and versatile. Your logo needs to be functional since it will be displayed across several different media, such as business cards and t-shirts to power-point presentations and print-ads.
Avoid complicated shapes. When creating a logo that will be featured on the Internet or television, rectangular shapes work best to help organize content. Rectangular logos are also easier to find with the human eye.
Avoid drastically changing your logo. Making unnecessary changes to your logo, especially after time, can cause confusion in who you are and lose it’s impact with your consumers. When a logo has been around for a long period of time, it is difficult for consumers to forget the who, what, and why of your company.
Whether you are interested in our logo design services, or help ensuring your business is being found, contact Windy City Web Designs today.