How Your Website can Create Efficiencies in Your Business

It’s no secret that every business intends to please their customers all the while keeping costs down and efficiency high. For decades, companies have run into issues achieving this goal, however, with the lucrativity of the internet, it is becoming easier and easier to pinpoint issues with your business and make the proper adjustments.

Not only can businesses address internal points of contention causing issues, but they can also address external areas as well. Prior to the internet, you would have to look up the name of the business you’re trying to contact in Yellow Pages, call them, and then be put on hold until a representative can speak to you, however, now there are much easier ways to communicate with businesses.

Listen to Customer Reviews: With Windy City Web Designs’ new Reputation Management Program, you will easily be able to take in their thoughts, complaints, compliments, etc. and use those insights to properly adjust your business model and website. Online consumers base their decision of whether your business is reputable or not within the first three reviews of your business they see.

Some business owners will think to themselves, “Well, why should I risk having reviews posted without my knowledge to gain a few more customers when those reviews very well could be destroying my reputation?”

Despite what appears to be a great deal of awareness in posing this question, it is important to remember that having no reviews is just as bad as having tons of one-star reviews. Our Reputation Management Program will increase the reviews you get overall as well customer visits to your website. In addition to this, our Reputation Management Program will automatically filter out the negative reviews and prevent those from being posted to websites and review centers. Not only will this service boost your reputation, but so will your ability to quickly respond to any and all reviews posted about your business.

Availability of Information: Now that websites can be accessed at any time of the day by anyone in the world, information that your business needs to be visible can be seen hundreds, or even thousands of times by unique visitors, all the while keeping the information shared with each customer consistent with the last. Similar to communication, the efficiency offered through setting up a website to display information is absurd compared to how it used to be made available.

Adjust to Customer Wants and Needs Quickly: In order to survive in the world of business, you must be able to quickly adapt to what your customers want and need. With a custom website, you can quickly completely adjust your business model to a more efficient and better-working one to support your client base. If you would like, some websites can also be designed with the capacity to keep your entire system (client information, products, prices, etc.) available to your employees. By making one change to this, you can completely alter the way your business runs and will easily adjust to satisfy your customers.

The best way to ensure your business is running at its most efficient rate is through the use of a website. Having a resource available for all clients and future customers plays a crucial role in developing your business into a well-respected company. If you are looking for more information regarding Windy City Web Designs’ Reputation Management Program or would like to get started setting up your website, contact us at Windy City Web Designs today!

How to Reduce Size of your Website

In today’s day and age full of young, motivated people, they want their information to be presented to them in an instant. They despise the feeling of slowness, and will ultimately go to a lower tier website if their content isn’t loading quick enough. To keep your website afloat amidst all of this chaos, you must ensure your website loads quickly and the important information is no more than one or two clicks away.

To be perfectly clear, this will not teach you how to reduce the size of your font or how to fit more onto one page, rather, the goal of this post is to provide some tips and tricks on how to reduce file sizes on your website, ultimately decreasing page load times and increasing your user’s happiness and your website’s search engine rankings.

The most time-consumptive part of loading a website is loading the images. The internet browser has to make individual requests for each and every image on the website, thus increasing page loading times. There are two ways to reduce the amount of requests internet browsers have to send:

  1. Reduce Images: The most linear way to reduce the amount of requests is by explicitly reducing the amount of images present on your website.
  2. Use Image Sprites: Image sprites is a quick and easy way to reduce the amount of requests the internet browser will have to send, without removing any of your website’s content. To do this, you have to use CSS (cascading style sheets), which will pull the specific part of the image you need to be displayed in a specific location, while other areas can use other locations from the image.

The best way to conceptualize image sprites is by creating a mashup of your four favorite images in your head. Then, place a grid over the image, sectioning off each image into its own little quadrant. From this, you can pull a specific quadrant’s data (we’ll use quadrant 1) and place it anywhere on the website, while quadrants 2, 3, and 4 can all be placed anywhere else on the website. With this method, the internet browser is only requesting one image’s information, but you are getting 4 times that amount! This method’s efficiency increases exponentially as you add more images and more sprites to the website.

If you are having a difficult time developing a website or would like to completely redesign your site to keep up with the modern times, feel free to contact us at Windy City Web Designs to get the ball rolling.