Consider These Aspects Of A Website Before Designing Yours

Looking to start 2017 with a new website design? If so, there are several important aspects of your website that you need to consider, especially before meeting with your web designer.

What Is Your Color Palette?

Many people tend to go with basic colors, sticking to blue, white, or green, especially when designing their website themselves. However, when working with an experienced web designer, you may find yourself speaking with a branding specialist who better understands the importance of certain colors, especially as it pertains to your business.

Did You Get Ideas From Your Competitors?

Looking at different websites can be beneficial in deciding what you do and don’t like in a website’s design. You should consider things like images, color palettes, responsiveness, clean design, and how easy the website is to use and follow. Give your designer a few different sites that you like, and sites that you don’t like, so they can help to determine what kind of website you are looking for.

What’s Your Marketing Goal? 

There is nothing more important than knowing who your targeted audience is going to be. From your content, to your web design, all aspects of your website is designed around  who your audience is going to be and what their needs are. Once you figure out who your target audience is, you can start to find out what you are wanting in a website. If your business is working with professionals, you can choose a formal tone, and as for retailers, a more informal design may be necessary.

How People Will Find Your Site?

Once your perfect website has been completed, your next big goal is to direct traffic to your website. With social media integration, you can easily gain more of exposure, in turn, increase your traffic. If you do not have traffic coming to your website, something is going wrong, and you don’t want to risk losing potential customers.

Contact Windy City Web Designs for more information on how we can help drive your business with a new user-friendly website.

Is Your Website Doing Its Job?

Designed to draw in visitors and provide them with the information they are looking for, quickly and easily, an effective website needs to be just that…effective. In order to ensure your website is doing its job, there are a few things you need to consider:

Make your logo meaningful and memorable. Your logo can say a lot about your company. It is sometime the first impression people have on your business. Make sure it is sleek and clean and if it has a tagline is easily read and is understandable as to what your business does or represents.

Make sure your navigation is user friendly. Create a navigation bar that is not cluttered and includes drop-down menus which include appropriate individual pages to help increase your SEO.

Make sure your website is clean and modern. Do not overcrowd your website and include too many options and items for people to choose from. Make sure pages do not have visual clutter that would draw the visitor’s eyes away from the most important part of the page. Also, it is critical that your website is modern and easy to use, otherwise, many visitors may find themselves leaving yours for another.

Look like a professional with your content and images. While adding your own content and pictures may seem like a good way to save money, it is important to consider using a professional to ensure your website looks professional, especially when it comes to its content and images. Professionally written content and high quality pictures can draw a user attention and increase there changes of purchasing or signing up.

Be responsive. Since most people access websites from their smartphone or other devices, such as tablets, it is important to ensure your website is responsive. If your website cannot be accessed by a visitors phone, laptop, or tablet, the likeliness of them leaving your website and not returning goes up.

If your website is no longer effective and doing its job, contact Windy City Web Designs for more information today.

Get Your Business Noticed With These Web Design Tips

Not only is it important in today’s competitive business world that you have an up-to-date and modern website, it is as equally important to ensure that your website can easily be converted and is optimized for the search engines.

With some simple web design changes, you can rest assured you are getting your business noticed, keeping you ahead of the competition.

  1. Draw out your plan. In order to give you a better idea of what you want your website to look like, it is always a good idea to draw out your overall site layout offscreen first. This will help you get an idea of where you want specific elements of your website to go, helping you to better understand what may r may not look good or work.
  2. Go responsive. Websites that aren’t responsive aren’t an option anymore. With the use of mobile devices and tablets being at an all time high, it is critical that your website will be easily accessible to your visitors.
  3. Think big when it comes to your fonts. While you don’t want your font to take up the entire screen, it is important to use a larger font size, especially since this will help to grab your visitors’ attention. By ensuring your font size is at a minimum of 18 points, you not only increase the readability of your text, especially on mobile devices, but you can also place focus where it is needed on your website’s content.
  4. Avoid too much clutter. Simply by minimizing the amount of clutter on your website, instead including more space around and between your website’s elements will better help your visitors to be able to navigate your site, providing more of a focus on what your visitors may be looking for.
  5. Create a much simpler navigation. Complicated navigation systems create way too many options, often turning your visitors away. By eliminating sidebars, placing fewer items in your navigation menu, and avoiding the use of too many links, you can draw more attention to your site, as well as ensure you are reducing clutter.

Windy City Web Designs specializes in building search engine friendly websites. For more information or to get started on a customized website design for you business, contact us today.

Ensure Your Website Defines Your Business

Your business’s website can act as a virtual extension of your business. This is why it is important to ensure your website truly defines your business, setting you apart from your competition.

Here are some ways Windy City Web Designs can help ensure your business stands out from the rest:

Ensure your website design is attractive. Your website’s appearance, including your logo, color scheme, images, and fonts, are all setting the tone for who your business is and what it represents, which ultimately attracts your targeted audience.

Ensure your website is consistent. Everything on your website should serve a purpose. Being conscious of brand reinforcement will help strengthen your brand. If you simply try to market to a variety of people, or just anyone, the likeliness you will create a murky brand, making your entire business confusing to your audience.

Ensure you have a web presence. Having a website is the first step to gaining presence, but an advertising or Internet marketing campaign is essential step in the process. Be sure to integrate your social media accounts, which will extend your business messaging to a much larger audience, as well as get involved in community and industry events, which will help to give your business a presence not only online, but in your community.

Ensure your content is relevant. Understanding how your audience perceives your business is key to reaching current clients and potential clients. Helping you to do so is your website’s content. You should understand your business’s strong points and prove your business’s value to customers, only providing content that is relevant and meaningful.

If you are interested in learning more about how Windy City Web Designs can help build your business’s brand, create a custom website, or to get started on an effective Internet marketing campaign, contact us today.

Building Your Own Website Vs. Hiring A Web Design Company

A well laid out website can be helpful to potential clients and customers, building your business and taking it to another level, helping them pick your company over all the competition.

When it comes to making the decision to either build the website yourself, or contact a web design company to do so, it can be a difficult choice. However, once you review the pros and cons, you may find that hiring a professional may be the better choice.

Design

While there are many desktop and online applications that enable you to create websites quickly, some of these programs can be difficult to use or for use on a specific type of website, making them not ideal for your use. And since you are going to be producing a website with consumer-oriented tools, you must possess at least some type of experience in coding and programming.  If you need specific types of features, such as customer management solutions, shopping cart applications, or login abilities, then you might want to hire a professional web developer to do these things for you.

Shopping Carts

If you are planning to sell products online, or need a customer management system, implementing your website can be very time consuming, especially when you will want to ensure that every product has a description. This means that you have to design a new page or database entry for every product you are selling on your website.

Content

Meaningful content on your website not only attracts more visitors, but helps to make your website be found amongst the search engines. This means that writing articles or blogs for your site can require a substantial amount of time out of your daily schedule, which can take away the time necessary to running and growing your business.

Repairs And Maintenance 

A successful website requires more than just a name and great design. Once your website goes live, you will be required to make continuous maintenance checks, as well as updates in order to ensure your website is functioning properly and effectively. While it may be easy to create a website with today’s modern development software tools, these applications are not very useful if your site starts to have many problems.

Cost

The cost of creating a website on your own, compared to hiring a professional may be the major consideration in your decision. And while an experienced and professional website developers and designer may not be the cheapest option, it is a good idea to consider all of the time and effort creating a website requires, especially when an effective website may play an essential role in your business’s success.

For more information and to see how our professional designers at Windy City Web Designs can help create a customized website for your business, contact us today.

What To Look For In Your Designer

It can be hard to find the right designer for your web design and logo design needs, especially with all the people out there that claim to be the right designer for you and your needs. In order to help you choose the right designer, here are some things to look for:

They are experienced. When choosing your ideal design, it is important to hire someone who understands your needs, creating a design that is effective and attractive for your business. When an experienced designer has previous projects, you can get ideas on what skill level your designer is at, and what you should expect from them.

They have published work. Be sure to ask and see if your designer has any previous work that has been printed or published, checking them out so you can better understand their design style and level of experience. Ask for their portfolio, as well as any testimonials or recommendations they may have.

They are professional. Time management, attention to detail, strong communication skills, and trustworthiness are all vital in a designer’s level of professionalism. Another thing to look for is the way they handle your questions, and how long it takes them to respond, with customer service skills being an important factor in a designer’s professionalism.

They take an interest in your needs. It is important to look for someone who is curious and wants to learn more about your business and what your brand represents, asking a variety of questions in order to find out your wants and needs for your design, and ultimately for your business.

They are affordable. Since every business has different design needs, the best way to determine what the cost for your specific design will be is to get a customized quote. The service is usually quite evident on what you are going to get.

Windy City Web Designs is a full service web design, branding, and Internet marketing company. For more information and to get started on a customized website design, contact us today.

The Different Types Of Designs You Should Consider For Your Business

 

Design plays an intricate role in today’s success of websites and businesses. From web design, to brand design, there are a variety of designs that you should consider using for your business.

Website Design- An effective website design is critical to the success of any business that wishes to have an online presence. And since your Internet presence will empower your business it is important to ensure you are not only easy to find, but attractive to your visitors, and offer a user-friendly navigation and meaningful content throughout your entire website.

Print Design- Print design offers a variety of printed materials that businesses use to market their business. From business cards, to stationaries and letterheads, to note cards and envelopes, your business’s image is conveyed with each use. Some other must haves for many businesses are additional print items, such as brochures, catalogs, newsletters, packaging or other printing materials.

Logo Design- Strong part to a design is the logo design. Your logo represents your company or organization, symbolizing your unique value in the marketplace. Be sure to focus on the creation of a perfectly simple image that can help your clients identify your business, simply by looking at your logo.

Brand Design- Brand design sums up how and what you want to convey to your audience. The more you communicate who you are, and what you do, the stronger your brand will be.

Windy City Web Designs is a full service branding, web design, and Internet marketing company. For more information and to get started on a customized web design and marketing plan for your business, contact us today.

Mistakes You May Be Making With Your Website Design

Creating a website is essential to your business. However, many people do not realize how certain mistakes you may be making with your website design can actually hurt your business.

Whether you are designing your own website, or have hired a professional web design company, here are some mistakes you should avoid or look for in your website design:

Graphic Overload- While graphics are important in an attractive web design, having way too many can be overwhelming, detracting from what your business has to offer, and ultimately losing your potential customer. Since the only role of images is to illustrate your products and services, it is important to only use a sufficient amount of images and ones that pertain to your business.

Font Failures- The use of unconventional, and hard to read, font styles is perhaps one of the most critical errors that designers tend to make, often overlooking this while in the process of creating a good interface design. Be sure to use the proper font size, as well as the correct format when creating your website.

Inconsistency- Consistency with your website’s interface design is what makes a website successful. When there is a different design for each of your web pages, many visitors will find this to look unprofessional, which will likely keep them from visiting your website in the future. Simply by ensuring there is consistency in the overall look and feel of your website, you are not only more appealing, but appear more professional as well.

Loss of Contact- There is nothing more frustrating to your customers than the inability to contact you easily. It is critical that every website have their contact information properly placed, ensuring it be found on the header or footer of every web page. With a loss of contact information, you lose your credibility and customers, so ensure you embed your contact information on the home page in order to help you build trust and credibility.

For more information and to see how our professional web designers can help ensure your business’s website is effective and successful, contact Windy City Web Designs today.

The Importance Of A Website For Your Business

Having a website is an important part of your business, especially when it comes to marketing. Not only can this help you increase the number of customers you have, but this in turn will increase your business’s profitability.

Why Your Business Needs A Website

With today’s technology, more and more people are using their mobile devices and tablets to do their online searches, than on their computer. By not having a website, you will often find potential customers choosing to go to your competitors that have a website, using their products or services, instead of yours.

Here are a few other reasons your business needs a website:

A website allows you to be a professional in your industry. An attractive and credible website will provide your business with a professional image for your business, making you more of an expert in your industry, which is also a very successful marketing tool.

A website allows you to be more accessible. A website is always accessible and can keep your customers informed 24 hours a day, 7 days a week. A website it is an effective way to inform your customers about upcoming sales, promotions, or services you may offer, as well as provide your customers with the opportunity to buy your products and services online. This will give your business the opportunity to increase the number of sales, especially since customers are able to buy your goods or services at their convenience.

A website allows you to market your business. Marketing your business can be challenging without a website. Whether you are using newspaper ads or any other form of print marketing, it is unlikely you are not reaching your target audience. However, with Internet marketing techniques, such as pay per click advertising, search engine optimization, content marketing, and blogging, which are very effective ways to market your business online and increase your rankings amongst the search engines.

Work With A Professional

Windy City Web Designs is a team of professional website designers and developers that are experienced in helping your company gain credibility. Contact us for more information and to get started on your ideal website or Internet marketing solution.