Is Your Website Keeping Its Visitors?

The goal of any website, of course, is to inform the visitors and ensure they are staying on your website, allowing you to push your services or products much easier, ultimately boosting your business.

Despite this rather simplistic and general goal, there are thousands of websites that still utilize an old, outdated design that makes it too confusing for its visitors, failing at the goal of maintaining long visit sessions. To clearly avoid making this all too common mistake, there are a couple steps every website developer and owner should take.

  1. Most importantly, your website’s purpose and type should be clearly advertised, allowing the visitor to easily understand where they are and what they can do on your website, reducing their search time on the expansive internet.
  2. Nearly just as important as ensuring your website’s goal is clear is developing a clean and easy to use navigation system. Most modern websites utilize a bar at the top of their website with several broad categories and their respective pages linked to them. Then, within those pages are even more subpages, making for an easy-to-use linear search function. If there are too many categories, it is recommended to place smaller links at the very bottom of the website to the less frequently visited pages, ensuring they are still easily accessible but not in any way cluttering up the web page.
  3. The last key point to hit when developing a website is its ability to adjust to variable changes. With the advent of smartphones, it is becoming even more important that your website is able to adjust to a wide variety of screen sizes and shapes. If your website is beautifully designed to be used on a computer but not properly ported over to a smartphone’s internet browser’s formatting, you will potentially be losing hundreds or thousands of clients that prefer to use their phones over the computer.

For obvious reasons, you must ensure that your website is very user-friendly and focused on the visitor’s experience. If you properly utilize these key points, your website will likely see successes never seen before.

If you ever need help creating, improving, or redesigning your website to further boost your business, be sure to contact us at Windy City Web Designs to fulfill all your needs.

Be Found Online: Is Your Business On The Most Popular Search Engines?

The Internet has become the most powerful tool in helping people find specific information, right when they need it, making it imperative that your business can be easily found online.

From your business information, to your hours, to what your business can offer, users want to quickly find everything they need about your business simply by using their mobile device, their tablet, or their computer.

The following search engines are most popular directories for businesses. Is your business on all of them?

  1. Google my business-Receives about 6 million searches a day and it is not only easy, but free to register your business.
  2. Yahoo-With the third most popular search engine, you can list your business on here for free as well.
  3. Bing-Much like the above two, this is the second most search engine used, and it too is free and easy to use. Additionally, you can add more than one business location at the same time, as well as add other relevant content to your listings, including pictures and videos.
  4. Angie’s List-This well-respected online directory is known to provide accurate and reliable reviews for users, making it a trustworthy resource for people.
  5. Manta- Receives 30 million visitors a month and is able to increase website traffic with paid business packages, highlighting your product or brandon your profile.
  6. Yelp- This is one of the best resources available on the Internet for users to find reviews about businesses, as well as provide the ability to communicate with your customers.
  7. Foursquare- With this site, you get benefits of a being on a popular directory as well as have the ability to socially network. You are also able to add a map so that people can check-in when they visit your business.

It is important to ensure that your listings are up-to-date and contain the essentials to your business, including the name, address, phone number, as well as any other information that you feel is important to your users.

Need help increasing your business’s online presence through an effective Internet marketing strategy or website design? Contact Windy City Web Designs for more information today!

 

Add Life To Your Website With These Tips

Websites play an intricate role in your business, making it critical that you are ensuring it is doing it’s job. In order for your website to fulfill it’s job properly, you must not only stand out from the competition, but it must offer your visitors with a modern and user-friendly experience.

Whether or not your website is in need of a complete redesign, or just needs to be revitalized a little, there are several things that you can do to your website to add life to it, including the following:

Ensure your website is responsive. More people are viewing the web and looking for your businesses through mobile devices and tablets than they do through computers. When your website isn’t responsive, the likeliness your website will be visited decreases. With a responsive design, your website will detect the phone or tablet, automatically adjusting the screen to fit their specific device, which makes this a more pleasurable experience.

Add valuable content. By adding things such as blogs and forums, the chances you will attract visitors will increase, especially when it is informational and beneficial to your visitors.

Update your images. From outdated images, to larger files that are slowing down your loading speeds, to images that aren’t truly representing your brand, simply by replacing images on your website, you can make your pages more visually appealing, attracting more visitors.

Add Calls To Action. Do you have any calls to action buttons currently on your website? If you said no, then you should seriously consider adding one. These are not only effective in drawing attention to what you are selling, but they an easy way to attract visitors by offering promotions, discounts, or more information about your products or services.

Ensure it is modern. With dated websites being clearly evident today, your visitors may choose modern over outdated, leaving your website for your competition.

Get connected. If your website is not utilizing social media, you are likely missing out on potential visitors, which can mean business. Social media is an effective way to keep in contact with your potential businesses, as well as keep them coming back for more.

If you are interested in learning more about how we can help add life to your website, contact Windy City Web Designs today.

Let Our Award Winning Web Design Company Design Your Website

When it comes to hiring the right web design company to design your ideal website, it can be a hard decision to make. In order to make this task a much easier decision for you, look no further than the award-winning web design and Internet marketing services of Windy City Web Designs.

Recipient of the GDUSA American Web Design Award and the Davey Award, Windy City Web Designs has helped hundreds of clients achieve the website necessary to grow their business, increasing their online presence through website design, branding, and marketing solutions, designed specifically around their needs.

Windy City Web Designs won several GDUSA American Web Design Award recognizing them for their work in web design. A few of those award-winning websites include the following:

   www.stmaryservices.com

   www.windycitywebdesigns.com

  www.rpsproducts.com

Windy City Web Designs has also won several Davey Awards, recognizing them for their work in web design. Some examples of these award-winning websites are the following:

   www.arlingtonnaples.org

   www.madufflaw.com

   www.5elementsmassagetherapy.com

By choosing an award-winning web design company, you can rest assured that your website will be professionally done, with your satisfaction of utmost importance, striving to make your website design an award-winning design.

Ensure that you are hiring a web design company that is not only experienced, but has a well rounded portfolio with client testimonials for you to review. Visit Windy City Web Designs for more information about our award-winning services today and to see our portfolio of our professional website designs.

Is Pay Per Click Right For Your Business?

One of the Internet’s fastest growing marketing techniques is pay per click advertising. Perfect for businesses of any size, pay per click advertising can help you increase your business’s online exposure, gaining relevant traffic, as well as put you one step ahead of your competition.

Understanding Pay Per Click

Pay per click ad campaigns are paid keyword search campaigns in which users can click on your business’ ad, directing them to your business’ website, charging you a fee each time the ad is clicked.

While this may seem simple, in order for your campaign to be effective and prevent the loss of potential traffic to your site, it is critical that you ensure you are only using valid keywords that are relevant to your specific business.

For a pay per click advertising campaign to be effective, it is important that you are not doing this only once, but over time. For this reason, you may wish to enlist the help of a pay per click management company, like Windy City Web Designs, in order to ensure your campaign is not only effective, but well thought out, ensuring you are achieving the most success.

Is Pay Per Click Right For My Business?

Unsure if pay per click is right for you? Here is how you can help drive more traffic to your site with your PPC marketing campaign:

  1. Change and improve your campaign ads
  2. Expand your keyword lists
  3. Organize your keywords and ad groups
  4. Analyze your data
  5. Improve your actions based on your analytics
  6. Filter unwanted keywords
  7. Create a negative keywords list, so you won’t use them again
  8. Continuous monitoring of your campaign’s progress

For more information and to learn more about our Internet marketing strategies, including pay per click, contact Windy City Web Designs today!

Is Your Homepage Doing It’s Job?

Did you know that you have 8 seconds to capture your visitors’ attention? Since these seconds are so very important to drawing attention to what your business has to offer, how do you know your website’s homepage is truly doing it’s job?

If you are in doubt, or finding your conversion rates are not ideal, then you may want to look into ways you can give your homepage the update it needs. Windy City Web Designs suggests the following helpful tips to capture your visitors’ attention:

Ensure your navigation is easy to use. Choose a layout that is clutter-free and easy to navigate. Avoid too many images and icons, as well as long texts or banners.

Use images. Use high-quality and informational photos on your landing page. Avoid using too many photos since they can overwhelm the eye and low quality photos in order to maintain a professional appearance.

Include a call to action. Be sure to use “call to action” buttons. Keep in mind, however, that these buttons should not contain more than four words, as should be placed where it can be seen.

Keep content relative and simple. Keep your text simple and up-to-date. Be sure that your content is always current and resourceful to your users. Avoid using too much text as well, which can turn off and tune out users.

Include your contact information. Include your contact information, including your address. This will help your users when looking to contact you or looking for your location. Avoid making this pertinent information hard to find on your homepage.

Whether your homepage needs a little help, or your website needs a major update, contact Windy City Web Designs for help with any of your business’s website design and Internet marketing needs.

Mobile Search Stats On The Rise: Are You Ready?

The number of people using their mobile phones today to find businesses, services, and products, are at an all-time high. In fact, according to Smart Insights, 80% of Internet users own a smartphone and use it to access the Internet. With mobile search stats on the rise, this makes having both a mobile-friendly website and an effective mobile marketing plan essential to your business and your conversion rates.

Mobile Design

Mobile websites are designed to serve as an adapted version of your desktop website, in order to fit the mobile device that your user is using. There are many advantages to using a mobile site including benefits such as: user-friendly navigation, clean visual design, operates at a faster navigation speed, and instant mobile marketability by attracting both new and repeat customers.

Responsive Design

Responsive websites are developed by using a single website that automatically adjusts itself to fit any device that your user is using, based on the screen size and platform. Responsive web design uses code like HTML5, which provides benefits such as: more fluid grids, flexible images, and better screen resolution.

Mobile Marketing

Due to the increase in number of smartphone and tablet usage, not only is it important to have a mobile-friendly website, but it is as equally important that you have an effective SEO and digital marketing strategy, especially since most of your traffic will be through the use of a mobile device.

According to Marketing Land, by 2019, mobile advertising will represent 72% of all US digital ad spending, making advertising online to desktops a thing of the past, strictly focusing on marketing to mobile devices.

If you are interested in learning more about how Windy City Web Designs can help you optimize for mobile, as well as create a mobile marketing strategy specific for your business, then contact us fir more information today.

Consider These Aspects Of A Website Before Designing Yours

Looking to start 2017 with a new website design? If so, there are several important aspects of your website that you need to consider, especially before meeting with your web designer.

What Is Your Color Palette?

Many people tend to go with basic colors, sticking to blue, white, or green, especially when designing their website themselves. However, when working with an experienced web designer, you may find yourself speaking with a branding specialist who better understands the importance of certain colors, especially as it pertains to your business.

Did You Get Ideas From Your Competitors?

Looking at different websites can be beneficial in deciding what you do and don’t like in a website’s design. You should consider things like images, color palettes, responsiveness, clean design, and how easy the website is to use and follow. Give your designer a few different sites that you like, and sites that you don’t like, so they can help to determine what kind of website you are looking for.

What’s Your Marketing Goal? 

There is nothing more important than knowing who your targeted audience is going to be. From your content, to your web design, all aspects of your website is designed around  who your audience is going to be and what their needs are. Once you figure out who your target audience is, you can start to find out what you are wanting in a website. If your business is working with professionals, you can choose a formal tone, and as for retailers, a more informal design may be necessary.

How People Will Find Your Site?

Once your perfect website has been completed, your next big goal is to direct traffic to your website. With social media integration, you can easily gain more of exposure, in turn, increase your traffic. If you do not have traffic coming to your website, something is going wrong, and you don’t want to risk losing potential customers.

Contact Windy City Web Designs for more information on how we can help drive your business with a new user-friendly website.

Your Website: How To Streamline Your Business

While you may know how to successfully run your business, do you know how to better your business practices by streamlining? If you answered no, here are some helpful tips to help you better streamline your business when it comes your website?

Managing Your Website

In today’s world, it is important that you have a website that helps to market your business, especially when growing your businesses. However, it is as equally important that you are not going without maintaining, caring for, or providing ample attention to your website, updating it regularly.

If this is an issue, it may be a good idea to invest in a managed hosting company to work for your business. Managed hosting gives you are variety of benefits, including: added security, higher speed, automatic updates, zero downtime, expert technical support, as well as backups performed daily.

Monitoring Your Website With Analytics

Google Analytics has become an extremely useful tool in monitoring the impact of your website, providing you with helpful information that can give you a better insight into where customers are coming from, when they are finding you, as well as what content is most relevant and driving traffic.

There are other things that website analytics tools can do to help monitor your website. From the ability to notify you of issues you may have with your site, such as broken links, and providing you with helpful tips to help you increase your traffic, these analytics tools enable you to make your website run more efficiently, allowing you to focus on your marketing efforts in order to help improve your online visibility.

Let Your Website Do The Work

Your website is a great tool, so use it. Your website is your main access point to your clients and customers, which is why it is important that you are offering them with the ability to access information about your products or services, which can keep them from needing to contact you directly for the very same information they can get directly off of your website, preventing them from getting frustrated and leaving, or worse, going to your competitor.

Many web design companies, like Windy City Web Designs, can provide you with effective, reliable, and customized websites, providing you with the tools necessary, including the ability to set up online purchasing and billing.

If you need help with managing or monitoring your website, or are interested in learning more about how your website can help to streamline your business, contact Windy City Web Designs today for more information.

Ways To Make Your WordPress Website More Search-Engine Friendly

Are you looking for additional ways to make your WordPress website more search-engine friendly? If you answered yes, then these helpful tips are just what you need:

Regularly post new blogs. Since Google has a bias towards fresh content, giving preference to more recent results, it is important that you are publishing new and meaningful content, regularly.

Review your blog titles. It is important that you take time to review your blog post tiles first before publishing them, especially since your blog post titles are vital to your SEO rankings. Be sure to compare the keywords you used in your keyword list, and make your blog title more keyword rich.

Create meaningful keywords. If SEO is of utmost importance to you, then developing a keywords list is a must. An effective list of keywords and phrases should describe your products and services, including words from search terms that are likely to be used to find your business online.

Use an SEO plugin. A plugin will allow you to set keyword-rich custom titles and Meta descriptions for your posts for the major search engines. Consider using the All in One SEO Pack to make this an easier task.

Avoid spam comments. Often times people will leave spam comments on your blog. And since it counts as content, according to Google, it is important to eliminate comments that do not pertain to your products or services, as this will ruin your keyword relevancy and hurts your rankings.

Utilize social media sharing buttons. With Google, if it recognizes that your blog article is getting a lot of posts and shares on social media, it will then boost your blog’s ranking, making it easier for readers to share your content.

If you need help with your website’s search engine optimization, contact Windy City Web Designs for more information today!