How to Increase Sales With Your Website

If the main intention of your website is to sell products, then you’re already doing great. The internet has been an amazing place for new, online budding businesses and just keeps growing and improving the services offered.

Despite the amazing opportunity all over the internet for selling your products, most online retailers are completely unaware of how to properly do it. Some will hide their already obscure products deep within their internal pages while others will provide only one link on their entire website to their shop. Websites like this are destroying their probable profits, but with these few simple steps, can turn their website into a very profitable business.

Display Your Featured Products: To let the customer get a sense of what you are trying to sell and what type of company you are, it is important to display your featured or most popular item. This way, the customers will know that others are purchasing through you and they will also know that you are selling a select niche of products.

Choose a Niche: Customers love cheap products but will favor quality over quantity no matter what. When your business is selling products for a specific niche, the customers will know that you are experienced and will likely have higher quality items, increasing the likelihood of a purchase.

Describe the Product: Today, so much research goes into every purchase, and it is no different when purchasing from your company. Your customers want to be informed, and the more information you offer to the customers, the better. Through thoroughly describing your product, the customers will become more familiar with you and the product, greatly increasing the likelihood of the customer purchasing the product.

Advertising: With the advent of new, innovative, advertising techniques created by Google and others, the power of online advertising is no longer disputable: it’s everywhere and ever-powerful. It is important for you to utilize this power through multiple advertising campaigns, all linking back to your website or shop.

The best way to utilize this method of increasing sales is through a pay per click campaign, or PPC. A PPC will allow you to customize where and how your advertisements are displayed through analyzing the efficiencies of each keyword you are using. You will save money, time, and a lot of frustration by using a PPC for your company.

The internet has transformed the world and must be utilized by all companies to promote their business and boost sales. If your business is looking to start an online store or is simply trying to rejuvenate sales, contact us at Windy City Web Designs to learn more about what we offer!

Is Pay Per Click Right For Your Business?

One of the Internet’s fastest growing marketing techniques is pay per click advertising. Perfect for businesses of any size, pay per click advertising can help you increase your business’s online exposure, gaining relevant traffic, as well as put you one step ahead of your competition.

Understanding Pay Per Click

Pay per click ad campaigns are paid keyword search campaigns in which users can click on your business’ ad, directing them to your business’ website, charging you a fee each time the ad is clicked.

While this may seem simple, in order for your campaign to be effective and prevent the loss of potential traffic to your site, it is critical that you ensure you are only using valid keywords that are relevant to your specific business.

For a pay per click advertising campaign to be effective, it is important that you are not doing this only once, but over time. For this reason, you may wish to enlist the help of a pay per click management company, like Windy City Web Designs, in order to ensure your campaign is not only effective, but well thought out, ensuring you are achieving the most success.

Is Pay Per Click Right For My Business?

Unsure if pay per click is right for you? Here is how you can help drive more traffic to your site with your PPC marketing campaign:

  1. Change and improve your campaign ads
  2. Expand your keyword lists
  3. Organize your keywords and ad groups
  4. Analyze your data
  5. Improve your actions based on your analytics
  6. Filter unwanted keywords
  7. Create a negative keywords list, so you won’t use them again
  8. Continuous monitoring of your campaign’s progress

For more information and to learn more about our Internet marketing strategies, including pay per click, contact Windy City Web Designs today!