How Website Design And Marketing Work Together

by May 5, 2014web developer, Website Design

How Website Design And Marketing Work Together

Having a professional designer create your website is an important aspect when deciding on either a new website or a redesign. While many think that it is okay to spend less money on the design and make up their loss by having successful marketing, it usually ends up hurting them more than helping.

A great design helps build your company a strong brand identity. Your brand, logo, and now your website all represent who you are as a company and you want your customers or clients to be able to see that. Having a brand that is memorable to your target audience is what you want and you want them to recognize it.

A website that has a great design will increase your marketing efforts by creating a website that will help you stand out from your competitors. Let them know that you are the one and only solution to their needs and give them reasons as to why you are the only company they should be using.

Using colors, fonts, and pictures are what can increase the chances of a customer from staying on your site from 30 seconds to 1-2 minutes. The goal is to increase the sales of your products and the longer a customer or client is on your website the more likely they are to purchase your product or service. According to statistics, 65% of people prefer visual over verbal designs. While creating your new site or redesign it is important to keep this factor in mind.

Windy City Web Designs has the most experienced web designers and web developers to create new websites, redesigns, logos, image ads and more. Visit our portfolio page to see some our award winning websites and other work that we have created.

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