Here are some helpful tips on how to have complete success in Google AdWords. Google AdWords are defined as an advertising service by Google for businesses wanting to display ads on Google. AdWords program enables businesses to set a budget for advertising and only pay when people click on the their ads. the ad service is largely focused on keywords.

1. Keywords

Showing the searcher that your ad is relevant, Google will search keywords in bold that are in your ad. This helps make your ad stand out from the others.

2. Ad Group Keyword List Small

Instead of having a huge list of keywords, make ad groups and sort each list out. It will help make things stand out from the others as said in number one, keywords.

3. Bidding High

The way of bidding high is when Google’s ad system determines placements by big and CTR (which stands for click through rate). Earning high CTR, you have to generate clicks. Bidding high so your ad can be seen in the search results. Once you earn those high clicks through rates, lower your bids.

4. Daily Budgets That Google Recommends

Setting a budget too low your ad can be displayed intermittently.  Which is NOT what you want. Your ad should be shown whenever someone types in keywords of your ad.

5. Bidding Wars 

Expand your keyword list to include all specific keywords that have a low search result. Don’t waste your time and money on bidding high in bidding wars, it’s not going to be worth it. Expand your keywords list to include more specific keywords.

6. Setting Higher Bids

Set the bid high for the exact match of the keyword phrase and also include the broad. It allows your to control the position for the ads. If the ad group is set at 15 cents, bump it up to 30 cents bid for the exact match.

7. Negative Keywords

Nothing will be posted if something is a negative keyword. Add more of them at a regular intervals, and your list will grow. If you sell products or services at a premium, include the words free, cheap, discount.

8. Relevant Landing Page

Most searchers don’t point to the home page, they choose a landing page for your site. It includes keywords from the search and it some cases it’s worth creating custom pages.

For more information about Google AdWords contact Windy City Web Designs.