Common Website Trends for Successful Content Marketing

by Dec 5, 2013content writing, user friendly website, web developer, Website Design

Common Website Trends for Successful Content Marketing

Content marketing is number one when it comes to marketing your website, but as website trends have evolved, content marketing has taken on new roles in order to keep up. Content is now incorporating the latest in web design in order to grab consumers’ attention and convert them into sales. Here are some of the latest trends you should be thinking of using when it comes to your business’ web design.

Responsive Web Design- Due to the demands of mobile and tablet technology, responsive web design has become an essential asset when designing a website, especially if your target audience will be using said devices to navigate your webpage. Responsive web design allows for a website to respond to the user’s behavior and make adjustments based on the screen size and platform no matter what device they may be using. This biggest advantage to this type of design is that it allows for the user to easily engage with your website while improving your conversion rate.

Use of CSS3 and HTML5- These technologies are essential in order to run a successful responsive web design. HTML5 is a programming code that allows for fluid grids, flexible images, and the placement of videos more easily on your website. CSS3, or Cascading Style Sheets, is what designers use to create the look and format the webpage. By using these coding programs, you are ensuring your website is up-to-date.

Social Media- The integration of social media with your website will continue to ensure that your content is out there for users to find you. In a world full of social media buzz, it is imperative that every website owner should be utilizing social media as a part of their Internet marketing strategy.

By implementing these important design techniques within your web design, you are ensuring the success of your business by creating a website that is not only search friendly, but fits the needs of your clients. For help with designing your website or your Internet marketing strategy, contact our team of professional designers and marketers at Windy City Web Designs.

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