Changing The Color Of Your Website

by Dec 15, 2014brand design, Website Design, Website Tips

Changing The Color Of Your Website

Color is determined for website trust and satisfaction. Color can influence their perception through priming effect and expose to one stimulus influences. Exposure to a certain color can influence the reader’s reaction towards the site and it can be emotional or turn it into a negative or positive interacting with the site.

Certain colors are perceived to be more appropriate than others are and very little evidence to support, for example green call to action will make a person’s purchase more often than yellow. Background colors and images on a site can influence importance and product choice.

Having The Right Color

If you hear something about “football”, it relates to men, and “shopping” for women. When those two things are mentioned football or shopping, that person will know what you are talking about.

It is the same for colors. If you’re creating a site for little girls you use the color pink, this sends the message to the customer and creates a well connection. This creates a positive connection and would give your business a better chance at it being liked more. Another example would be food and bars of soap. Those colors are yellow and green, which relates to cleanliness.

No guidelines are set for what you have to do your website, but the best way to draw in that certain audience is to think about colors. For more information, contact Windy City Web Designs. 

 

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