Your website design is not just about a cool aesthetic, and it serves a purpose which is conversions, whether it concerns increasing your subscribers or selling a product. 

If you have properly designed your website and still have difficulty converting, this article is for you. 

When it comes to SEO, there is no such thing as a small mistake. Certain errors that you may be ignoring may be why Google penalizes you with a low ranking. The longer these mistakes stay on your website, the lower your ranking. This means that your chances of connecting with potential customers via search engines are close to none, and this impacts your profitability. 

In this post, we highlight the critical mistakes with your website design that most likely affect your marketing and conversions. Look out for these and get in contact with an expert web design agency to correct them 

Poor Landing Pages 

A low-quality landing page with too much clutter is a recipe for disaster regarding conversions and usability. Studies show that it takes just 5 seconds to persuade visitors to stay on your page. If you do not win them over in this window of time, they will probably visit your rivals’ page instead. As a result, the quality of your landing page can be a game changer. Your landing pages must be designed properly, with a strong copy, a clear offer, and a simple design. Cluttered landing pages are a no-no.

Unclear CTAs 

The call to action, or “CTA,” appeals to users and requests them to take action. This singular converting element is possibly the most significant aspect of your website. A compelling CTA guides users towards taking specific converting action. However, poorly positioned and ambiguous CTAs will not do anything to catch your consumers’ attention. To evaluate the clarity and effectiveness of your CTAs. Ask the following questions 

  • Is your call to action crystal clear?
  • Is there a sense of urgency?
  • Is it focused on taking action? 
  • How accessible is the CTA tab to users? Is it simple to recognize? Is the CTA button positioned correctly above the fold? 
  • Does the CTA button have a visually appealing color? Is it distinct from the other text on the page? Is there enough room around it to see it? 

It is critical that your call to action conveys value and contains compelling wording. 

Irresponsive Design 

The user experience you offer is one of the most critical determinants of your online marketing success. If you want to provide an excellent user experience, you must have a responsive website design. 

If your website cannot load perfectly on mobile or desktop devices, it is not responsive. Google bots penalize this.  A fluid, flexible style that adjusts to accommodate different screen sizes, resolutions, and devices is critical.  If your website is not optimized for mobile, you are probably losing out significantly on conversion rates. 

Low-Quality Content and Visuals

The quality of your content and visuals determines whether or not a user interacts with your website and converts. Your content should clearly communicate with your users while connecting to their pain points. Have clear product descriptions, vital copies, and insightful blog posts. The headings on your website are also very crucial as they capture your visitors’ attention. 

Visual cues are also important. Images draw people in faster than text. Using images that are not original, meaningful, and of high quality will reduce your chances of conversions.

If your website design displays the mistakes above, you need an urgent redesign. Our website audit services will help diagnose the factors affecting your conversions. Contact us here to begin today.