What Makes A Great Logo

In today’s world, computers do all the design work, and anyone can design a logo. The real question is, how many know what makes a great logo? There is a couple of fundamental design principles that can point you in the correct direction on creating a great logo design.

Simplicity Is Key: This is the number one important aspect of creating a logo design, this is also a key factor that is more forgotten. When you create a logo design, you need to see how it will look in different colors. Keep in mind, some places won’t have the correct colors you have, when printing it out, so it’s best to keep it black and white when submitting it to certain places. Other places will enjoy seeing that creativity you’ve added to your logo.

Having Flexibility: When creating a logo, you need to think about how it can work vertically, horizontally or a standalone icon. Before logos were only used for letterheads, and that was it. Now, you can use it for the web, print, social media accounts, icons and etc.

Being Unique: A logo must be creative and stand out from your competitors. The goal is to make your company known, make sure your logo represents your company so people remember it! If your logo is lacking some design, add a new twist to it.

For more information about your logo design, or if you need any website updates, contact us at Windy City Web Designs Today!

Web Design vs. Web Development

Many people often confuse the terms web design and web development, using them interchangeably. While they sound alike, and sound like they mean the same thing, their meanings are actually very different from each other.

When making the decision to build or design your website, it is important to know the difference between the two.

What Is Web Design? 

Web design is the part of the website referred to as the “front end”, or the customer-facing part. This part of the website includes the appearance of the website and how the customers interact with it.

A good web designer will know how to put together all the principles of design in order to create a site that is not only appealing, but modern as well. Designers also understand the importance of usability and how to create a site that customers want to navigate through because of the site’s ease of use.

It is important to know the importance of keeping your customers interested in your product or services that you have to offer. If your site is boring, your customers will likely think so too. Be sure to keep your website updated and fresh.

What Is Web Development?

Web development is the part of the website that refers to the back-end of the site, or the programming and interactions side. A web developer focuses more on how a site works and how the customers get things done on the site.

A good web developer knows how to program and code with ubiquitous languages such as HTML (Hypertext Markup Language), CSS (Cascading Style Sheets), PHP (recursively known as PHP Hypertext Preprocessor), and CGI (Common Gateway Interface). Web developers also understand how the web forms work, ensuring they are able to keep your site running smoothly and effectively.

Web Design vs. Web Development

Both Web Designers and Web Developers need to work together to achieve one goal, creating an effective and modern website or app that attracts potential customers to your business.

In order for a website to function properly and be attractive at the same time, both the design and development must be sound. Colors, graphics, and content need to reflect the product, brand, or service that you are offering.

If you have any questions, or need help with your web design or web development needs, contact the professional designers and developers at Windy City Web Designs.

How Your Website can Create Efficiencies in Your Business

It’s no secret that every business intends to please their customers all the while keeping costs down and efficiency high. For decades, companies have run into issues achieving this goal, however, with the lucrativity of the internet, it is becoming easier and easier to pinpoint issues with your business and make the proper adjustments.

Not only can businesses address internal points of contention causing issues, but they can also address external areas as well. Prior to the internet, you would have to look up the name of the business you’re trying to contact in Yellow Pages, call them, and then be put on hold until a representative can speak to you, however, now there are much easier ways to communicate with businesses.

Listen to Customer Reviews: With Windy City Web Designs’ new Reputation Management Program, you will easily be able to take in their thoughts, complaints, compliments, etc. and use those insights to properly adjust your business model and website. Online consumers base their decision of whether your business is reputable or not within the first three reviews of your business they see.

Some business owners will think to themselves, “Well, why should I risk having reviews posted without my knowledge to gain a few more customers when those reviews very well could be destroying my reputation?”

Despite what appears to be a great deal of awareness in posing this question, it is important to remember that having no reviews is just as bad as having tons of one-star reviews. Our Reputation Management Program will increase the reviews you get overall as well customer visits to your website. In addition to this, our Reputation Management Program will automatically filter out the negative reviews and prevent those from being posted to websites and review centers. Not only will this service boost your reputation, but so will your ability to quickly respond to any and all reviews posted about your business.

Availability of Information: Now that websites can be accessed at any time of the day by anyone in the world, information that your business needs to be visible can be seen hundreds, or even thousands of times by unique visitors, all the while keeping the information shared with each customer consistent with the last. Similar to communication, the efficiency offered through setting up a website to display information is absurd compared to how it used to be made available.

Adjust to Customer Wants and Needs Quickly: In order to survive in the world of business, you must be able to quickly adapt to what your customers want and need. With a custom website, you can quickly completely adjust your business model to a more efficient and better-working one to support your client base. If you would like, some websites can also be designed with the capacity to keep your entire system (client information, products, prices, etc.) available to your employees. By making one change to this, you can completely alter the way your business runs and will easily adjust to satisfy your customers.

The best way to ensure your business is running at its most efficient rate is through the use of a website. Having a resource available for all clients and future customers plays a crucial role in developing your business into a well-respected company. If you are looking for more information regarding Windy City Web Designs’ Reputation Management Program or would like to get started setting up your website, contact us at Windy City Web Designs today!

How to Create a Fluid Website

Ensuring your website is easy to use is very important when it comes to your customers’ and clients’ experiences using your business. If there are dead landing pages or crucial pages that don’t have anything linking to them, then odds are the customers will be very unhappy with your business and your management.

To avoid the possible issues of having a clunky website, it is important to follow these few steps and finally achieve the fluidity you have been yearning for for years.

Reduce Clutter: In general, always try to keep your website as minimal as it can be. Reduce the unnecessary junk and instead make room for the important details and headings.

Use a Navigation Bar: Nearly every website today has a navigation bar at the top of their webpage, which is great. However, many of these navigation bars are cluttered and have links to far too many web pages. Try to keep the links to about five or six.

Use Links: Use shortened links with text over them (hyperlinks) to reduce the amount of needless clutter and random letters and words on your website.

Contact Us: If your website is advertising products and goods, then it is important that you have a contact us page to let your user/customer know that you can be contacted.

Have a Main Body for Writings: When you are typing articles to be posted, it is important that you have a main body paragraph or paragraphs. With this setup, the viewer can much more easily read and get the information they are looking for without reading unnecessary information.

Utilize Sidebars Appropriately: Again, it is important that your website is clean and the links/categories clear. Using sidebars is another great way to display important information and pages without cluttering up the entire web page.

In many cases, your website is all your customer sees. It is always important you are showing yourself as a clean, mature, company that is easy to use and communicate with. If you ever need help with your website, be sure to contact us at Windy City Web Designs to begin improving your website.