How to Increase Sales With Your Website

If the main intention of your website is to sell products, then you’re already doing great. The internet has been an amazing place for new, online budding businesses and just keeps growing and improving the services offered.

Despite the amazing opportunity all over the internet for selling your products, most online retailers are completely unaware of how to properly do it. Some will hide their already obscure products deep within their internal pages while others will provide only one link on their entire website to their shop. Websites like this are destroying their probable profits, but with these few simple steps, can turn their website into a very profitable business.

Display Your Featured Products: To let the customer get a sense of what you are trying to sell and what type of company you are, it is important to display your featured or most popular item. This way, the customers will know that others are purchasing through you and they will also know that you are selling a select niche of products.

Choose a Niche: Customers love cheap products but will favor quality over quantity no matter what. When your business is selling products for a specific niche, the customers will know that you are experienced and will likely have higher quality items, increasing the likelihood of a purchase.

Describe the Product: Today, so much research goes into every purchase, and it is no different when purchasing from your company. Your customers want to be informed, and the more information you offer to the customers, the better. Through thoroughly describing your product, the customers will become more familiar with you and the product, greatly increasing the likelihood of the customer purchasing the product.

Advertising: With the advent of new, innovative, advertising techniques created by Google and others, the power of online advertising is no longer disputable: it’s everywhere and ever-powerful. It is important for you to utilize this power through multiple advertising campaigns, all linking back to your website or shop.

The best way to utilize this method of increasing sales is through a pay per click campaign, or PPC. A PPC will allow you to customize where and how your advertisements are displayed through analyzing the efficiencies of each keyword you are using. You will save money, time, and a lot of frustration by using a PPC for your company.

The internet has transformed the world and must be utilized by all companies to promote their business and boost sales. If your business is looking to start an online store or is simply trying to rejuvenate sales, contact us at Windy City Web Designs to learn more about what we offer!

Creating an Effective Marketing Campaign

An effective Internet marketing strategy is essential in any business plan, especially since it can help to build meaningful customer relationships and create brand awareness for your business.

However, implementing an internet marketing plan is not necessarily an easy task, especially when you want to ensure your strategy is not only effective but, also customized to meet your business’s specific needs.

This is where the professional web designers and Internet marketers at Windy City Web Designs can help, providing you with a variety of Internet marketing techniques, such as the following:

Search Engine Optimization (SEO)

A good SEO campaign can drive results and traffic to your site. With SEO, popular search engines such as Google, Bing, and Yahoo, will recognize your website, which in turn will allow your organic search results to rank higher on search results pages within those search engines, making you easier to find than your competitors. It is important to recognize, however, that SEO campaigns take time, so you will need to be patient while implementing this Internet marketing technique.

Pay-Per-Click Advertising (PPC) 

A PPC campaign allows your business to be found easily amongst the search engines, and your potential customers, simply by advertising your business through paid ads. And, with PPC, you can be provided with almost immediate results. The main difference with PPC is that you pay for each click on your ad, which can make this a very cost-effective way to market your business, especially since you can set a budgeted limit on your clicks.

Content Marketing

Simply by producing relevant content, you can attract current and potential customers with the information that they are looking for. Content marketing can also be effective when you have attractive images and videos on your website as well. Also, using content marketing in combination with a good search engine marketing plan can be an especially effective Internet marketing plan.

Windy City Web Designs can help your business grow online, ensuring you are standing out amongst your competitors. Contact us for more information or to get started on a customized website and Internet marketing campaign today.

Look to Windy City Law Designs for your Law Firm

With the expansion of Windy City Strategies comes companies aimed toward niches with the intent to provide the best possible clientele experience through employees who know and understand how the inner workings of your business runs. This mission has given birth to a new website aimed toward lawyers and law firms: Windy City Law Designs.

The new services offered are geared towards law firms looking for a full service website design and internet marketing company that specializes in affordable and effective law firm website design and online marketing solutions. Similar to what we do at Windy City Web Designs, but you are guaranteed to be working with a representative with extensive law knowledge and will know exactly what you are talking about and how to implement your ideas in a fast and effective manner.

With the huge advantage of working with someone experienced in the field of law, Windy City Law Designs will help your business expand beyond what you previously believed was possible.

In addition to website development, Windy City Law Designs also offers branding and marketing resources for clients. With this, you can begin a pay per click campaign, improve your website’s search engine optimization, and even learn how to properly brand your company in ways that will attract the clients you desire.

The pay per click campaigns Windy City Law Designs will assist you with prove time and time again to be influential upon future clients by rapidly increasing your firm’s online presence, therefore growing your clientele base. With the proper keyword management system and analysis, your law firm will become well-known and market itself without the need for extensive advertising campaigns.

With the backing from Windy City Strategies and assistance provided from Windy City Web Designs, Windy City Law Designs is the best resource for your law firm and business to get up and going or redesign your website. Their effective SEO management and pay per click campaigns combined with efficient branding and marketing will be the catalyst for your firm’s rapid growth. If you would like to get in touch with a representative, feel free to contact them at any time to learn even more about their amazing services.

Is Pay Per Click Right For Your Business?

One of the Internet’s fastest growing marketing techniques is pay per click advertising. Perfect for businesses of any size, pay per click advertising can help you increase your business’s online exposure, gaining relevant traffic, as well as put you one step ahead of your competition.

Understanding Pay Per Click

Pay per click ad campaigns are paid keyword search campaigns in which users can click on your business’ ad, directing them to your business’ website, charging you a fee each time the ad is clicked.

While this may seem simple, in order for your campaign to be effective and prevent the loss of potential traffic to your site, it is critical that you ensure you are only using valid keywords that are relevant to your specific business.

For a pay per click advertising campaign to be effective, it is important that you are not doing this only once, but over time. For this reason, you may wish to enlist the help of a pay per click management company, like Windy City Web Designs, in order to ensure your campaign is not only effective, but well thought out, ensuring you are achieving the most success.

Is Pay Per Click Right For My Business?

Unsure if pay per click is right for you? Here is how you can help drive more traffic to your site with your PPC marketing campaign:

  1. Change and improve your campaign ads
  2. Expand your keyword lists
  3. Organize your keywords and ad groups
  4. Analyze your data
  5. Improve your actions based on your analytics
  6. Filter unwanted keywords
  7. Create a negative keywords list, so you won’t use them again
  8. Continuous monitoring of your campaign’s progress

For more information and to learn more about our Internet marketing strategies, including pay per click, contact Windy City Web Designs today!

Considering Pay Per Click?

While you may have an effective website, it is a s equally important to ensure that you have a solid Internet marketing campaign in place.  When it comes to ensuring you can be found on the search engines, there are limited options to provide you with results.

While there are paid searches, like search engine (SEO) that are available and commonly used, these campaigns will take time to deliver results. However, pay per click advertising (PPC) campaigns are rapidly growing, and can help you get the results you need, almost immediately.

Here are a several reasons why you may want to consider using a pay per click campaign:

Affordability- Since PPC campaigns are not only tailored to your budget, but you essentially pay per click on your ad.

Faster Results- Unlike organic search engine methods, PPC campaigns show almost immediate results since your ad will automatically receive top placement.

Real-time Tracking- With your PPC campaign, constant monitoring of your campaign will be performed. We will track things like the keywords that are, and are not, working, conversion rates, and which ads are driving the most traffic.

Exposure- Since your ad will be placed on Google, Yahoo, and Bing, your ad will be visible on well-known and reliable search engines, which reaches the vast majority of Internet users.

Target Your Customers- By placing a specific and eye-catching ad, you can directly target your customers and draw in only qualified and relevant traffic to your site.

It is important to know that building and maintaining a successful pay per click advertising campaign can be a difficult task, especially when you don’t understand how to manage these services. This is why hiring an experienced Internet marketing and web design firm, such as Windy City Web Designs, that specializes in PPC campaign, and can ensure that your website is achieving optimal results.