What Makes A Great Logo

In today’s world, computers do all the design work, and anyone can design a logo. The real question is, how many know what makes a great logo? There is a couple of fundamental design principles that can point you in the correct direction on creating a great logo design.

Simplicity Is Key: This is the number one important aspect of creating a logo design, this is also a key factor that is more forgotten. When you create a logo design, you need to see how it will look in different colors. Keep in mind, some places won’t have the correct colors you have, when printing it out, so it’s best to keep it black and white when submitting it to certain places. Other places will enjoy seeing that creativity you’ve added to your logo.

Having Flexibility: When creating a logo, you need to think about how it can work vertically, horizontally or a standalone icon. Before logos were only used for letterheads, and that was it. Now, you can use it for the web, print, social media accounts, icons and etc.

Being Unique: A logo must be creative and stand out from your competitors. The goal is to make your company known, make sure your logo represents your company so people remember it! If your logo is lacking some design, add a new twist to it.

For more information about your logo design, or if you need any website updates, contact us at Windy City Web Designs Today!

Consider These Aspects of A Website Before Designing Yours

If you have chosen to design and develop your own website without outside assistance, there are several keys you should take into account prior to jumping right in. The worst thing you could do, when it comes to building a website, is to realize you don’t enjoy the design and feel of the website and then be forced to rebuild from square one. To avoid the heavy complications when the website is rushed, here are a few tips to help you throughout the process.

What Is Your Color Palette?

Many people tend to go with basic colors, sticking to blue, white, or green, especially when designing their website themselves. However, when working with an experienced web designer, you may find yourself speaking with a branding specialist who better understands the importance of certain colors, especially as it pertains to your business.

Did You Get Ideas From Your Competitors?

Looking at different websites can be beneficial in deciding what you do and don’t like in a website’s design. You should consider things like images, color palettes, responsiveness, clean design, and how easy the website is to use and follow. Give your designer a few different sites that you like, and sites that you don’t like, so they can help to determine what kind of website you are looking for.

What’s Your Marketing Goal? 

There is nothing more important than knowing who your targeted audience is going to be. From your content to your web design, all aspects of your website are designed around who your audience is going to be and what their needs are. Once you figure out who your target audience is, you can start to find out what you are wanting in a website. If your business is working with professionals, you can opt for a formal tone; if retailers are your main clientele, a more informal design may be necessary.

How Will People Find Your Site?

Once your perfect website has been completed, your next big goal is to direct traffic to your website. With social media integration, you can easily gain more of exposure, and in turn, increase your website’s traffic. If you notice your website is not garnering much traffic, there is likely an issue in your SEO or social media integration that should be fixed immediately to avoid losing potential customers.

Contact Windy City Web Designs for more information on how we can help drive your business with a new user-friendly website.

What To Look For In Your Designer

It can be hard to find the right designer for your web design and logo design needs, especially with all the people out there that claim to be the right designer for you and your needs. In order to help you choose the right designer, here are some things to look for:

Experience: When choosing your ideal design, it is important to hire someone who understands your needs, creating a design that is effective and attractive for your business. When an experienced designer has previous projects, you can get an idea of what skill level your designer is at and what you should expect from them.

Published Work: Be sure to ask and see if your designer has any previous work that has been printed or published, looking at their works so you can better understand their design style and level of experience. Ask for their portfolio, as well as any testimonials or recommendations they may have.

Professionalism: Time management, attention to detail, strong communication skills, and trustworthiness are all vital in a designer’s level of professionalism. Another thing to look for is the way they handle your questions and how long it takes for them to respond. Customer service skills are an important factor in a designer’s professionalism.

Interest: It is important to look for someone who is curious and wants to learn more about your business and what your brand represents, asking a variety of questions in order to find out what your wants and needs are for your design, and ultimately for your business.

Affordability: Since every business has different design needs, the best way to determine what the cost for your specific design will be is to get a customized quote. The service is usually quite evident on what you are going to get.

Windy City Web Designs is a full-service web design, branding, and Internet marketing company. For more information and to get started on a customized website design, contact us today.

Is Your Website Doing Its Job?

Designed to draw in visitors and provide them with the information they are looking for, quickly and easily, an effective website needs to be just that…effective. In order to ensure your website is doing its job, there are a few things you need to consider:

Make your logo meaningful and memorable. Your logo can say a lot about your company. It is sometime the first impression people have on your business. Make sure it is sleek and clean and if it has a tagline is easily read and is understandable as to what your business does or represents.

Make sure your navigation is user friendly. Create a navigation bar that is not cluttered and includes drop-down menus which include appropriate individual pages to help increase your SEO.

Make sure your website is clean and modern. Do not overcrowd your website and include too many options and items for people to choose from. Make sure pages do not have visual clutter that would draw the visitor’s eyes away from the most important part of the page. Also, it is critical that your website is modern and easy to use, otherwise, many visitors may find themselves leaving yours for another.

Look like a professional with your content and images. While adding your own content and pictures may seem like a good way to save money, it is important to consider using a professional to ensure your website looks professional, especially when it comes to its content and images. Professionally written content and high quality pictures can draw a user attention and increase there changes of purchasing or signing up.

Be responsive. Since most people access websites from their smartphone or other devices, such as tablets, it is important to ensure your website is responsive. If your website cannot be accessed by a visitors phone, laptop, or tablet, the likeliness of them leaving your website and not returning goes up.

If your website is no longer effective and doing its job, contact Windy City Web Designs for more information today.

The Different Types Of Designs You Should Consider For Your Business

 

Design plays an intricate role in today’s success of websites and businesses. From web design, to brand design, there are a variety of designs that you should consider using for your business.

Website Design- An effective website design is critical to the success of any business that wishes to have an online presence. And since your Internet presence will empower your business it is important to ensure you are not only easy to find, but attractive to your visitors, and offer a user-friendly navigation and meaningful content throughout your entire website.

Print Design- Print design offers a variety of printed materials that businesses use to market their business. From business cards, to stationaries and letterheads, to note cards and envelopes, your business’s image is conveyed with each use. Some other must haves for many businesses are additional print items, such as brochures, catalogs, newsletters, packaging or other printing materials.

Logo Design- Strong part to a design is the logo design. Your logo represents your company or organization, symbolizing your unique value in the marketplace. Be sure to focus on the creation of a perfectly simple image that can help your clients identify your business, simply by looking at your logo.

Brand Design- Brand design sums up how and what you want to convey to your audience. The more you communicate who you are, and what you do, the stronger your brand will be.

Windy City Web Designs is a full service branding, web design, and Internet marketing company. For more information and to get started on a customized web design and marketing plan for your business, contact us today.

Top Business Card Designs in 2016

A business card is more then just having your name and contact information of your business to hand out to recipients. Modern day business cards have become a tool for conveying a very strong message to future clients and customers!

With a new year, come new design ideas and trends for business cards. Make your business card unique, be creative with it and make it pop out so it stands out more to clients and customers.

Take a look at the following trends for your next business card design!

  1. Classic White– In the New Year, business cards will now depend on the heavy classic white. This color is the most dominate! They choose white simply because to have it stand out from the other designs that are on the card. Who know maybe a design could be just some bold lettering against this solid white background. Business cards are also going to be much thicker and heavier so they can be identified quicker then most.
  2. Backside Of Cards – You know how many business cards have that plain blank surface on the back side of business cards with nothing on it? Then new trend for 2016 just did a U-turn. This new trend is going to have designers filling the backspace with the company’s brand color and the logo. The backside of the card could have multiple designs printed that will go great with a white space on the front side of the card.
  3. Having Multiple Shapes – The most popular shape design for a business card has always been a rectangle. This shape is ideal to provide more information about a company. Designers now have looked at other shapes that can stand out. Experimenting with shapes that have rounded edges, squares, even diamonds. Creating a new shape is a way to give your business or company an upscale look.
  4. Visual Punch– In the past several years, graphic designers have used colors to give business cards visual punch. In the New Year, they start to experiment other elements such as engraving or adding textures to make the car look more appealing. Be prepared to see more cards with textured images or stamped lettering.

If you need some help deciding on what to do for a business card design, contact Windy City Web Deigns.

Does Your Website Need A Redesign?

With websites playing an intricate role in today’s life, it is important for your business to have a good website. When your potential customers visit your site, they want to be able to easily navigate your site, which in turn will help you stand out from the competition.

While you may not recognize if your website needs a redesign or not, here are a few reasons you may wish to have Windy City Web Designs help you:

Make your website responsive. More people are viewing the web and looking for your businesses through mobile devices and tablets than they do through computers. When your website isn’t responsive, the likeliness your website will be visited decreases. With a responsive design, your website will detect the phone or tablet, automatically adjusting the screen to fit their specific device, which makes this a more pleasurable experience.

Add to your website. By adding things such as blogs and forums, the chances you will attract visitors will increase, especially when it is informational and beneficial to your visitors.

Keep it modern. With dated websites being clearly evident today, your visitors may choose modern over outdated, leaving your website for your competition.

Get connected. If your website is not utilizing social media, you are likely missing out on potential visitors, which can mean business. Social media is an effective way to keep in contact with your potential businesses, as well as keep them coming back for more.

Windy City Web Designs can help to ensure your website is fresh and modern, keeping you a step ahead of your competition. Contact us for more information today.