Why Your Website Needs Local Landing Pages

Local landing pages have become an important role in search engine optimization (SEO) for websites today. Simply by developing city specific landing pages on your website, you can increase your visibility, as well as your organic rankings. This is especially beneficial to businesses who are a single-location service area business (SAB).

For example, say you are a landscaper who travels to their clients in a 30-mile radius, in the event that you travel from your home or office in order to serve your customers, your business is considered a single-location service area business (SAB).

Here are some things you should consider when creating your local landing pages:

  1. Identify the cities in which you serve.
  2. Create a unique page of content on your website for each of these cities.
  3. Link to these pages from a top level menu.

It is important that when you create these local landing pages that you are including relevant and helpful content, specific to each location. Here are some ideas to help you develop unique local landing pages:

  1. How long has your business been providing services?
  2. How long have your customers been with your business?
  3. How are your products or services used within the community?
  4. Is your business involved in the community?
  5. Is your product or service in high demand?
  6. How did your business get it’s start? Talk about the people on your team.

If you are interested in adding local landing pages to your website or to see how we can help better your SEO, contact Windy City Web Designs for more information today.

Web Design Tips for Your Small Business

In order for small businesses to stay ahead of the competition, it is best to be on top of how you are marketing your business. This is especially true when it comes to running your website.

If you do not have a website that will attract and hold your customers’ attention, you are in jeopardy of falling behind your competitors and without a website, you are missing an incredible opportunity to engage and connect with your customers.

These web design tips will help your small business be as successful as possible:

Tip#1: Reflect your brand. What are you trying to sell? What do you want your customer’s first impression to be? Be sure to keep your design fresh, simple, and unique. If your site looks similar to others, especially your competition’s, then you risk the chance of being forgotten, instead of making that all-important lasting impression. Your homepage should do all of these things, while appropriately representing your brand and your message you wish to communicate to your customers and visitors.

Tip #2: Include high-quality content. Content rules when it comes to finding your website amongst all the others in the search engines. Quality content and links on your website are key to helping your chances of being found in search engines such as Google, Yahoo, and Bing. Since content does need to be fresh in order to be effective, it is important to keep all your information up-to-date and incorporate content rich items such as blogs on your site.

Tip #3: Use responsive design. In a world where smartphones and tablets rule, it is critical to ensure your website can be easily accessed by these types of devices. It is best to consult with a professional web design firm if you are interested in incorporating responsive design into your website.

Here at Windy City Web Designs, we do everything in our power to create custom, responsive websites for all our clients. Not only do we enoucrage your input for design and layout, but we also explain all of what we are doing, meaning being a computer-wiz is no longer a requirement to become a successful business owner.If you have any questions or would just like to get in touch, contact us today to see how you can get started on a unique solution to fit your business’s needs.

Is Your Website Doing Its Job?

Designed to draw in visitors and provide them with the information they are looking for, quickly and easily, an effective website needs to be just that…effective. In order to ensure your website is doing its job, there are a few things you need to consider:

Make your logo meaningful and memorable. Your logo can say a lot about your company. It is sometime the first impression people have on your business. Make sure it is sleek and clean and if it has a tagline is easily read and is understandable as to what your business does or represents.

Make sure your navigation is user friendly. Create a navigation bar that is not cluttered and includes drop-down menus which include appropriate individual pages to help increase your SEO.

Make sure your website is clean and modern. Do not overcrowd your website and include too many options and items for people to choose from. Make sure pages do not have visual clutter that would draw the visitor’s eyes away from the most important part of the page. Also, it is critical that your website is modern and easy to use, otherwise, many visitors may find themselves leaving yours for another.

Look like a professional with your content and images. While adding your own content and pictures may seem like a good way to save money, it is important to consider using a professional to ensure your website looks professional, especially when it comes to its content and images. Professionally written content and high quality pictures can draw a user attention and increase there changes of purchasing or signing up.

Be responsive. Since most people access websites from their smartphone or other devices, such as tablets, it is important to ensure your website is responsive. If your website cannot be accessed by a visitors phone, laptop, or tablet, the likeliness of them leaving your website and not returning goes up.

If your website is no longer effective and doing its job, contact Windy City Web Designs for more information today.

Tips To Write Better Content On Your Website

While many people feel like they need to be a professional writer in order to write engaging and valuable content on your website, this cannot be further from the truth. Yes, your website’s content plays an intricate role in the success of your business, however, you do not have to be a literary scholar, you just need to connect with your audience and deliver the information they are looking for.

Here are some helpful tips to help you write better content on your website:

Ensure your content has purpose. Before writing your website’s content, whether it be for your web pages, blog, or social media page, be sure you know what you are trying to write and what you are trying to convey. This will help you from feeling like you are suffering from “writer’s block,” as well as allow the words to properly set the tone.

Avoid being lengthy. Too many words can deter your visitors. Try to keep to the point, as well as ensure it has a flow and purpose, which will help to keep your readers interested in what you have to say. Also, be sure that your spelling and grammar are correct, as this can turn people off.

Write better titles. While it may be tempting to come up with a clever title, it is best to stick with a tile that is clear and direct. Whether for your blog, or your website’s newsletter, by identifying what the article is about in the title will help your visitor decide if they want to read it or not.

Just write. It is difficult to avoid editing and going back to other parts of what you are writing during the writing process. However, it is always best to let the words flow and just write. By editing along the way and going back, you are disrupting the creative process, putting you at risk of losing your great ideas.

If you would like more information, or to see how our professionals can help with your website’s content, contact Windy City Web Designs today.

Have You Considered These Marketing Trends?

An effective Internet marketing campaign can help you to stand out from your competition. And since the Internet is always changing the way information is being shared, it is important to know what marketing trends are current and that you should consider implementing.

Content Marketing

One of the easiest ways to draw visitors to your website is by ensuring your content is relevant and valuable. Not only will this allow you to establish authority, insight, and even entertainment, but this is a beneficial way to help you be found amongst the search engines as well and allows your brand to build rapport with your clients and potential customers.

Social Media Marketing

There is perhaps no easier way to draw in and build relationships with your clientele than by using social media networks like Google+, Facebook, and Twitter. Social media outlets are not only beneficial in allowing businesses to engage with their audience, but they also help to provide a more personalized experience for your customers.

Mobile Marketing

The use of mobile devices continues to rise, making accessibility a must. If your website is not designed to display well on mobile devices, then you are likely missing out on potential customers. By ensuring your website is mobile friendly, you will capture your audience, which in turn, will create new business leads, potentially ending in sales.

From customized websites, to our personalized Internet marketing campaigns, Windy City Web Designs wants to help you business succeed online. For more information on how we can take your Internet marketing to the next level, contact us to schedule a free consultation today.

Hiring A Professional Web Design Firm Is The Answer You Are Looking For

Coming up with the right website design and an effective Internet marketing plan may seem like an easy process, but most business owners find themselves not having the amount of time necessary to create a website on their own, asking themselves how can they do this on their own. This is why hiring a professional web design and Internet marketing firm may be the answer they are looking for.

Windy City Web Designs specializes in working with business owners, creating a customized website that fits their specific and business’s needs. All these entrepreneurs have to do is help with the following, and we will do the rest:

Ensure you own your site.  When starting a website, it is essential that you ensure you hold the rights to it. When using a company with proprietary software, or easy to use on-line website editors, they often will hold your website hostage, forcing you to pay a financial settlement. Be sure the company provides you FTP information or your WordPress login and password that is under your name, or your company’s, which will allow you to have access to your website.

Use meaningful content. Whether you choose to provide your own content, or utilize our content writing services, be sure to avoid using duplicate, or cookie cutter, content. Some companies will use this method to keep costs down, recycling content, typically only changing the city and company name. Meaningful content will not only help your website be found by the search engines easier, but by your visitors as well.

Provide your own images. Many businesses nowadays are getting dinged big time for using images that they find on-line, often finding themselves having to pay a hefty fine. This is why you should always check with your web design company company in order to ensure they do not use copyrighted images. When designing your website, you are better off either providing your own images, or purchasing the rights to the ones you want.

Your website is a big investment. That is why you should leave it to a professional full-service web design and Internet marketing firm like Windy City Web Designs to ensure your website is not only done properly, but it effective as well. Contact us for more information or for help with your web design and Internet marketing needs today.

Things To Consider When Creating A Website

Creating a website can be a challenging task. That is why we here at Windy City Web Designs have a few tips for you, which will help to make creating a successful and functional website a bit easier and less stressful.

Create A Domain Name

First and foremost, you will need to create a web-housing plan and a domain name for your business. Your domain name should be your website name, making it easier for people to find your website when searching fro you through the major search engines.

Content Management System

CMS stands for Content Management System, which is the essential core function of visually presenting information on your website. We strongly suggest using WordPress, since it is both user-friendly and intuitive in nature. An added bonus, it is free to use!

Decide On A Theme

Web development has been growing for quite sometime. Everyone has their own type of website, those who have a theme and then those who don’t. For places that don’t have a theme those are the ones who makes things from scratch. As for the ones who do use a theme they start with a web browsing functionality and the design is taken into account.  The theme is defined as a set of files that contains everything for a website, from images, to colors, to fonts and styles.

What To Say

It is important to have an “About Us” section on your website, as it gives you the opportunity to speak directly to your audience, explaining what your brand represents and what your services are. Include certifications and awards as well, as these will help you to stand out from your competitors. Also include contact information, which will make it easier for your clients and to contact and find you.

Hire A Professional

When in doubt, consult with Windy City Web Designs. Not only can we help to create an effective, user-friendly website, but we can also ensure your clients are finding you, increasing your web presence.

How A Blog Can Boost Your Business

Blogging has quickly become an effective form of content marketing for businesses of all sizes. Blogging has many benefits to a business, including perhaps the most important, increasing your web presence.

If your increased web presence is not enough of a reason to have Windy City Web Designs add a blog to your website, then here are several other ways a blog can boost your business:

  1. A blog is a simple and easy-to-use platform, which will allow you to connect with your customers.
  2. Your blog fuels search engine optimization (SEO).
  3. According to surveys, 60% of businesses who blog acquire more customers.
  4. Blogs gives your company a voice, creating a place to talk about new products and services, comment on timely news topics or market trends, and share company initiatives beyond your website, which will all help to let your customers know more about your brand.
  5. Blogs share your expertise, allowing you to become an expert in your industry.
  6. A blog creates a two-way conversation with customers, prospects and industry peers, encouraging interactions, comments and feedback.
  7. A blog keeps you focused on your content marketing strategy, especially since it is important to schedule and stick to it in order to continuously deliver purposeful content.
  8. A blog builds confidence, relationships and sales. Customers will look to you as a reliable resource for information on your industry.
  9. Blogs will help you stay ahead of the curve, especially when it comes to your competition.
  10. Blogs are cost-effective marketing investments. Every post you publish is a long-term asset that helps build brand awareness, as well as promote your expertise, products, and services.
  11. Blog analytics allow you to track your readers, links, popular topics, shares and comments, helping you to better know your audience.
  12. If you are not a writer, and prefer to have someone else do the blogging for you, there are Internet marketing firms out there that will do the hard work for you, like Windy City Web Designs. Whether you are interested in adding a blog, are in need of a custom website design, or are looking for an effective Internet marketing campaign, contact Windy City Web Designs for more information today.

Facts About Graphic Design I Bet You Didn’t Know!

Graphic Design is a booming industry that has a ton of secrets I bet your didn’t know. Many designers find new and innovative ideas in making the business easy to stand out to the market and being able to make an impact on their consumers.

With graphic designs like professional logo designs, web designs, social media page layouts designs and hosts are essentials for an effective branding of businesses. A business doesn’t go far without graphic designers!

Hey all you designers out there! Its important to get familiar with your history of graphic design to understand how things are being evolved over the last years and how things have helped shape the designs to this day.

Explore the history of graphic design and see how it’s evolved over the years. Here are some interesting facts that you probably didn’t know.

  1. Logo designs started in the 13thcentury when the ancient Egyptians branded domestic animals with hieroglyphs.
  2. During 2500 BC to 1400 BC Graphic design began with the Sumerian pictographs and Egyptian Hieroglyphics.
  3. Typography started mid-1400s using re-usable Meta. Typographer Johann Gutenberg was the first too develop the first ever movable type and typographer Claude Garamond opened up the first type foundry, developing and selling fonts to printers in the 1530s.
  4. Late 1800s, Art Nouveau emerged as an international art style.
  5. Helvetica typeface was introduced in the 20thcentury and soon it became one of the most used fonts in our daily lives.
  6. Did you know that Pop Art and Psychadelia became popular graphic design styles between 1960-1970s?
  7. Mid-1970s, designers started to pay close attention to word spacing, distorting type, and typewriter type.
  8. The world’s first ever website was launched in 1992.

The list above is just a small list of facts about history of graphic design, and their elements from the last several years. For more information about graphic design or web design, contact Windy City Web Designs for more details!

Errors In Typography That Every Designer Should AVOID!

Typography plays a role in our day to day lives, and not many people see what its full potential is until they explore it. Web designer’s deal with typography daily and they commit to the uniqueness of type and figure out what best fits there clients needs when it comes down to creating a web site.

Take a look at the list below at the most common errors that every designer should avoid!

1. Leading – Leading refers to the space that is between two lines to make the textual matter more readable and clear for all readers. The space should be complimentary to the text font as well as the text matter, so nothing gets cluttered and so it doesn’t look like it’s fallen apart. The rules are governed by general practices that some user’s convenience are ease allowing them to read the article with no hassle what so ever.

2. Tracking – Tracking means the space that is between each letter of a word and or a phrase. Some designers try to add too much of tracking to the letters to make the content clear, others don’t really care. The common practice followed by many designers shows that they are using tracking as an adjustment tool to let the text fit within the line length.

3. Double Spacing – This type of mistake is backdated to the roots of typewriters, where the extra blank space was substituted to avoid placement of the next character in the close approximation to the full stop. As the designer it’s your job to look after such things so they don’t reflect in the form of typographical errors on the site.

4. Horrible Contrasting – When users come across typographical copy they will ignore it and move onto a different site. Having bad contrasting background that fails to deliver the full text content in your site, could impact your website in the wrong way. That’s why it’s best to do some brainstorming before you start putting things together that don’t go with one another.

To avoid these typography errors contact Windy City Web Designs.