Ways To Make Your WordPress Website More Search-Engine Friendly

Are you looking for additional ways to make your WordPress website more search-engine friendly? If you answered yes, then these helpful tips are just what you need:

Regularly post new blogs. Since Google has a bias towards fresh content, giving preference to more recent results, it is important that you are publishing new and meaningful content, regularly.

Review your blog titles. It is important that you take time to review your blog post tiles first before publishing them, especially since your blog post titles are vital to your SEO rankings. Be sure to compare the keywords you used in your keyword list, and make your blog title more keyword rich.

Create meaningful keywords. If SEO is of utmost importance to you, then developing a keywords list is a must. An effective list of keywords and phrases should describe your products and services, including words from search terms that are likely to be used to find your business online.

Use an SEO plugin. A plugin will allow you to set keyword-rich custom titles and Meta descriptions for your posts for the major search engines. Consider using the All in One SEO Pack to make this an easier task.

Avoid spam comments. Often times people will leave spam comments on your blog. And since it counts as content, according to Google, it is important to eliminate comments that do not pertain to your products or services, as this will ruin your keyword relevancy and hurts your rankings.

Utilize social media sharing buttons. With Google, if it recognizes that your blog article is getting a lot of posts and shares on social media, it will then boost your blog’s ranking, making it easier for readers to share your content.

If you need help with your website’s search engine optimization, contact Windy City Web Designs for more information today!

SEO: Successful Marketing Strategies

A successful Internet marketing strategy is just like building anything. It is critical that you start with a solid foundation and a good understanding of how an effective Internet marketing campaign works.

That foundation comes from understanding three basics of Internet marketing:

  1. Search Engine Optimization
  2. Content Marketing
  3. Social Media Marketing

However, simply because you know what each facet does for your website, this isn’t enough to ensure your marketing strategy is going to work. Applying even well-established marketing techniques incorrectly can hurt your rankings, which means in order to maximize the benefits, you also need to understand the shortcomings.

Search Engine Optimization

When people think of marketing and the search engines, SEO, or search engine optimization, is usually the first thing that comes to mind. SEO is used to create a site that the search engines will rank as one of the most relevant pages for a matter of time. Since 95 percent of people who use search engines click on a page that appears on the first page results for the major platforms, such Google, Yahoo, or Bing, you can see why search rank is a huge deal to your business.

Building a solid SEO strategy consists primarily of selecting relevant keywords, and providing valuable content that is related to those keywords. In the past, SEO was driven by factors like keyword placement, keywords density, and even how many times a keyword was used to link to that page, but the search engines quickly discovered that keywords could be easily manipulated.

A page that had nothing to do with a keyword could be ranked in top three, just by optimizing the page. Today, this means that sites who rely solely on keywords are often ignored by the search engines.

It is important that your SEO includes the following:

  1. Relevant keywords.
  2. Valuable and meaningful content that is shared.
  3. website that loads quickly and is user-friendly.
  4. Images and content.

An effective SEO campaign requires dedication and work. If you feel that you need help, be sure to contact a professional firm that specializes in SEO and web design, like Windy City Web Designs. Contact us for more information today!

Is Your Website Doing Its Job?

Designed to draw in visitors and provide them with the information they are looking for, quickly and easily, an effective website needs to be just that…effective. In order to ensure your website is doing its job, there are a few things you need to consider:

Make your logo meaningful and memorable. Your logo can say a lot about your company. It is sometime the first impression people have on your business. Make sure it is sleek and clean and if it has a tagline is easily read and is understandable as to what your business does or represents.

Make sure your navigation is user friendly. Create a navigation bar that is not cluttered and includes drop-down menus which include appropriate individual pages to help increase your SEO.

Make sure your website is clean and modern. Do not overcrowd your website and include too many options and items for people to choose from. Make sure pages do not have visual clutter that would draw the visitor’s eyes away from the most important part of the page. Also, it is critical that your website is modern and easy to use, otherwise, many visitors may find themselves leaving yours for another.

Look like a professional with your content and images. While adding your own content and pictures may seem like a good way to save money, it is important to consider using a professional to ensure your website looks professional, especially when it comes to its content and images. Professionally written content and high quality pictures can draw a user attention and increase there changes of purchasing or signing up.

Be responsive. Since most people access websites from their smartphone or other devices, such as tablets, it is important to ensure your website is responsive. If your website cannot be accessed by a visitors phone, laptop, or tablet, the likeliness of them leaving your website and not returning goes up.

If your website is no longer effective and doing its job, contact Windy City Web Designs for more information today.

Tips To Write Better Content On Your Website

While many people feel like they need to be a professional writer in order to write engaging and valuable content on your website, this cannot be further from the truth. Yes, your website’s content plays an intricate role in the success of your business, however, you do not have to be a literary scholar, you just need to connect with your audience and deliver the information they are looking for.

Here are some helpful tips to help you write better content on your website:

Ensure your content has purpose. Before writing your website’s content, whether it be for your web pages, blog, or social media page, be sure you know what you are trying to write and what you are trying to convey. This will help you from feeling like you are suffering from “writer’s block,” as well as allow the words to properly set the tone.

Avoid being lengthy. Too many words can deter your visitors. Try to keep to the point, as well as ensure it has a flow and purpose, which will help to keep your readers interested in what you have to say. Also, be sure that your spelling and grammar are correct, as this can turn people off.

Write better titles. While it may be tempting to come up with a clever title, it is best to stick with a tile that is clear and direct. Whether for your blog, or your website’s newsletter, by identifying what the article is about in the title will help your visitor decide if they want to read it or not.

Just write. It is difficult to avoid editing and going back to other parts of what you are writing during the writing process. However, it is always best to let the words flow and just write. By editing along the way and going back, you are disrupting the creative process, putting you at risk of losing your great ideas.

If you would like more information, or to see how our professionals can help with your website’s content, contact Windy City Web Designs today.

Have You Considered These Marketing Trends?

An effective Internet marketing campaign can help you to stand out from your competition. And since the Internet is always changing the way information is being shared, it is important to know what marketing trends are current and that you should consider implementing.

Content Marketing

One of the easiest ways to draw visitors to your website is by ensuring your content is relevant and valuable. Not only will this allow you to establish authority, insight, and even entertainment, but this is a beneficial way to help you be found amongst the search engines as well and allows your brand to build rapport with your clients and potential customers.

Social Media Marketing

There is perhaps no easier way to draw in and build relationships with your clientele than by using social media networks like Google+, Facebook, and Twitter. Social media outlets are not only beneficial in allowing businesses to engage with their audience, but they also help to provide a more personalized experience for your customers.

Mobile Marketing

The use of mobile devices continues to rise, making accessibility a must. If your website is not designed to display well on mobile devices, then you are likely missing out on potential customers. By ensuring your website is mobile friendly, you will capture your audience, which in turn, will create new business leads, potentially ending in sales.

From customized websites, to our personalized Internet marketing campaigns, Windy City Web Designs wants to help you business succeed online. For more information on how we can take your Internet marketing to the next level, contact us to schedule a free consultation today.

Do You Have An Effective Marketing Campaign?

An effective Internet marketing strategy is essential in any business plan, especially since it can help to build meaningful customer relationships, as well as create brand awareness for your business.

However, implementing an Internet marketing plan is not necessarily an easy task, especially when you want to ensure your strategy is not only effective, but customized to meet your business’s specific needs.

This is where the professional web designers and Internet marketers at Windy City Web Designs can help, providing you with a variety of Internet marketing techniques, such as the following:

Search Engine Optimization (SEO)

A good SEO campaign can drive results and traffic to your site. With SEO, popular search engines such as Google, Bing, and Yahoo, will recognize your website, which in turn will allow your organic search results to rank higher on search results pages within those search engines, making you easier to find than your competitors. It is important to recognize, however, that SEO campaigns take time, so you will need to be patient while implementing this Internet marketing technique.

Pay-Per-Click Advertising (PPC) 

A PPC campaign allows your business to be found easily amongst the search engines, and your potential customers, simply by advertising your business through paid ads. And, with PPC, you can be provided with almost immediate results. The main difference with PPC is that you pay for each click on your ad, which can make this a very cost-effective way to market your business, especially since you can set a budgeted limit on your clicks.

Content Marketing

Simply by producing relevant content, you can attract current and potential customers with the information that they are looking for. Content marketing can also be effective when you have attractive images and videos on your website as well. Also, using content marketing in combination with a good search engine marketing plan, can be an especially effective Internet marketing plan.

Windy City Web Designs can help your business grow online, ensuring you are standing out amongst your competitors. Contact us for more information or to get started on a customized website and Internet marketing campaign today.

Why Your Website Needs Local Landing Pages

Local landing pages have become an important role in search engine optimization (SEO) for websites today. Simply by developing city specific landing pages on your website, you can increase your visibility, as well as your organic rankings. This is especially beneficial to businesses who are a single-location service area business (SAB).

For example, say you are a landscaper who travels to their clients in a 30-mile radius, in the event that you travel from your home or office in order to serve your customers, your business is considered a single-location service area business (SAB).

Here are some things you should consider when creating your local landing pages:

  1. Identify the cities in which you serve.
  2. Create a unique page of content on your website for each of these cities.
  3. Link to these pages from a top level menu.

It is important that when you create these local landing pages that you are including relevant and helpful content, specific to each location. Here are some ideas to help you develop unique local landing pages:

  1. How long has your business been providing services?
  2. How long have your customers been with your business?
  3. How are your products or services used within the community?
  4. Is your business involved in the community?
  5. Is your product or service in high demand?
  6. How did your business get it’s start? Talk about the people on your team.

If you are interested in adding local landing pages to your website or to see how we can help better your SEO, contact Windy City Web Designs for more information today.

Windy City Web Designs Wins Business of the Year for Professional Services

Windy City Web Designs is proud to announce their earning of the Algonquin & Lake In The Hills Chamber of Commerce’s Business of the Year Award for our Professional Services.

From helping small businesses grow their online presence with our customized websites, to effective Internet marketing strategies, Windy City Web Designs has been working hard to help make businesses more successful.

One or our many great success stories is Dana Voyes and her website for her garden and landscape business, Gardens Done Right. Dana originally started with a 4-page website last year, and is now needing to add an additional 22-pages due to a successful year. Dana attributes a big portion of her success to her online presence.

With flexible payment options, our success in designing award winning sites that perform, and our ability to help your company grow, Windy City Web Designs is dedicated to making your website our next success story.

Windy City Web Designs is a full service web, marketing, and branding agency, proudly serving the Chicagoland area. Contact us for more in formation on how we can help increase your businesses online presence.

How A Blog Can Boost Your Business

Blogging has quickly become an effective form of content marketing for businesses of all sizes. Blogging has many benefits to a business, including perhaps the most important, increasing your web presence.

If your increased web presence is not enough of a reason to have Windy City Web Designs add a blog to your website, then here are several other ways a blog can boost your business:

  1. A blog is a simple and easy-to-use platform, which will allow you to connect with your customers.
  2. Your blog fuels search engine optimization (SEO).
  3. According to surveys, 60% of businesses who blog acquire more customers.
  4. Blogs gives your company a voice, creating a place to talk about new products and services, comment on timely news topics or market trends, and share company initiatives beyond your website, which will all help to let your customers know more about your brand.
  5. Blogs share your expertise, allowing you to become an expert in your industry.
  6. A blog creates a two-way conversation with customers, prospects and industry peers, encouraging interactions, comments and feedback.
  7. A blog keeps you focused on your content marketing strategy, especially since it is important to schedule and stick to it in order to continuously deliver purposeful content.
  8. A blog builds confidence, relationships and sales. Customers will look to you as a reliable resource for information on your industry.
  9. Blogs will help you stay ahead of the curve, especially when it comes to your competition.
  10. Blogs are cost-effective marketing investments. Every post you publish is a long-term asset that helps build brand awareness, as well as promote your expertise, products, and services.
  11. Blog analytics allow you to track your readers, links, popular topics, shares and comments, helping you to better know your audience.
  12. If you are not a writer, and prefer to have someone else do the blogging for you, there are Internet marketing firms out there that will do the hard work for you, like Windy City Web Designs. Whether you are interested in adding a blog, are in need of a custom website design, or are looking for an effective Internet marketing campaign, contact Windy City Web Designs for more information today.