What Makes A Great Logo

In today’s world, computers do all the design work, and anyone can design a logo. The real question is, how many know what makes a great logo? There is a couple of fundamental design principles that can point you in the correct direction on creating a great logo design.

Simplicity Is Key: This is the number one important aspect of creating a logo design, this is also a key factor that is more forgotten. When you create a logo design, you need to see how it will look in different colors. Keep in mind, some places won’t have the correct colors you have, when printing it out, so it’s best to keep it black and white when submitting it to certain places. Other places will enjoy seeing that creativity you’ve added to your logo.

Having Flexibility: When creating a logo, you need to think about how it can work vertically, horizontally or a standalone icon. Before logos were only used for letterheads, and that was it. Now, you can use it for the web, print, social media accounts, icons and etc.

Being Unique: A logo must be creative and stand out from your competitors. The goal is to make your company known, make sure your logo represents your company so people remember it! If your logo is lacking some design, add a new twist to it.

For more information about your logo design, or if you need any website updates, contact us at Windy City Web Designs Today!

Consider These Aspects of A Website Before Designing Yours

If you have chosen to design and develop your own website without outside assistance, there are several keys you should take into account prior to jumping right in. The worst thing you could do, when it comes to building a website, is to realize you don’t enjoy the design and feel of the website and then be forced to rebuild from square one. To avoid the heavy complications when the website is rushed, here are a few tips to help you throughout the process.

What Is Your Color Palette?

Many people tend to go with basic colors, sticking to blue, white, or green, especially when designing their website themselves. However, when working with an experienced web designer, you may find yourself speaking with a branding specialist who better understands the importance of certain colors, especially as it pertains to your business.

Did You Get Ideas From Your Competitors?

Looking at different websites can be beneficial in deciding what you do and don’t like in a website’s design. You should consider things like images, color palettes, responsiveness, clean design, and how easy the website is to use and follow. Give your designer a few different sites that you like, and sites that you don’t like, so they can help to determine what kind of website you are looking for.

What’s Your Marketing Goal? 

There is nothing more important than knowing who your targeted audience is going to be. From your content to your web design, all aspects of your website are designed around who your audience is going to be and what their needs are. Once you figure out who your target audience is, you can start to find out what you are wanting in a website. If your business is working with professionals, you can opt for a formal tone; if retailers are your main clientele, a more informal design may be necessary.

How Will People Find Your Site?

Once your perfect website has been completed, your next big goal is to direct traffic to your website. With social media integration, you can easily gain more of exposure, and in turn, increase your website’s traffic. If you notice your website is not garnering much traffic, there is likely an issue in your SEO or social media integration that should be fixed immediately to avoid losing potential customers.

Contact Windy City Web Designs for more information on how we can help drive your business with a new user-friendly website.

What To Look For In Your Designer

It can be hard to find the right designer for your web design and logo design needs, especially with all the people out there that claim to be the right designer for you and your needs. In order to help you choose the right designer, here are some things to look for:

Experience: When choosing your ideal design, it is important to hire someone who understands your needs, creating a design that is effective and attractive for your business. When an experienced designer has previous projects, you can get an idea of what skill level your designer is at and what you should expect from them.

Published Work: Be sure to ask and see if your designer has any previous work that has been printed or published, looking at their works so you can better understand their design style and level of experience. Ask for their portfolio, as well as any testimonials or recommendations they may have.

Professionalism: Time management, attention to detail, strong communication skills, and trustworthiness are all vital in a designer’s level of professionalism. Another thing to look for is the way they handle your questions and how long it takes for them to respond. Customer service skills are an important factor in a designer’s professionalism.

Interest: It is important to look for someone who is curious and wants to learn more about your business and what your brand represents, asking a variety of questions in order to find out what your wants and needs are for your design, and ultimately for your business.

Affordability: Since every business has different design needs, the best way to determine what the cost for your specific design will be is to get a customized quote. The service is usually quite evident on what you are going to get.

Windy City Web Designs is a full-service web design, branding, and Internet marketing company. For more information and to get started on a customized website design, contact us today.

Web Design Tips for Your Small Business

In order for small businesses to stay ahead of the competition, it is best to be on top of how you are marketing your business. This is especially true when it comes to running your website.

If you do not have a website that will attract and hold your customers’ attention, you are in jeopardy of falling behind your competitors and without a website, you are missing an incredible opportunity to engage and connect with your customers.

These web design tips will help your small business be as successful as possible:

Tip#1: Reflect your brand. What are you trying to sell? What do you want your customer’s first impression to be? Be sure to keep your design fresh, simple, and unique. If your site looks similar to others, especially your competition’s, then you risk the chance of being forgotten, instead of making that all-important lasting impression. Your homepage should do all of these things, while appropriately representing your brand and your message you wish to communicate to your customers and visitors.

Tip #2: Include high-quality content. Content rules when it comes to finding your website amongst all the others in the search engines. Quality content and links on your website are key to helping your chances of being found in search engines such as Google, Yahoo, and Bing. Since content does need to be fresh in order to be effective, it is important to keep all your information up-to-date and incorporate content rich items such as blogs on your site.

Tip #3: Use responsive design. In a world where smartphones and tablets rule, it is critical to ensure your website can be easily accessed by these types of devices. It is best to consult with a professional web design firm if you are interested in incorporating responsive design into your website.

Here at Windy City Web Designs, we do everything in our power to create custom, responsive websites for all our clients. Not only do we enoucrage your input for design and layout, but we also explain all of what we are doing, meaning being a computer-wiz is no longer a requirement to become a successful business owner.If you have any questions or would just like to get in touch, contact us today to see how you can get started on a unique solution to fit your business’s needs.

Look to Windy City Law Designs for your Law Firm

With the expansion of Windy City Strategies comes companies aimed toward niches with the intent to provide the best possible clientele experience through employees who know and understand how the inner workings of your business runs. This mission has given birth to a new website aimed toward lawyers and law firms: Windy City Law Designs.

The new services offered are geared towards law firms looking for a full service website design and internet marketing company that specializes in affordable and effective law firm website design and online marketing solutions. Similar to what we do at Windy City Web Designs, but you are guaranteed to be working with a representative with extensive law knowledge and will know exactly what you are talking about and how to implement your ideas in a fast and effective manner.

With the huge advantage of working with someone experienced in the field of law, Windy City Law Designs will help your business expand beyond what you previously believed was possible.

In addition to website development, Windy City Law Designs also offers branding and marketing resources for clients. With this, you can begin a pay per click campaign, improve your website’s search engine optimization, and even learn how to properly brand your company in ways that will attract the clients you desire.

The pay per click campaigns Windy City Law Designs will assist you with prove time and time again to be influential upon future clients by rapidly increasing your firm’s online presence, therefore growing your clientele base. With the proper keyword management system and analysis, your law firm will become well-known and market itself without the need for extensive advertising campaigns.

With the backing from Windy City Strategies and assistance provided from Windy City Web Designs, Windy City Law Designs is the best resource for your law firm and business to get up and going or redesign your website. Their effective SEO management and pay per click campaigns combined with efficient branding and marketing will be the catalyst for your firm’s rapid growth. If you would like to get in touch with a representative, feel free to contact them at any time to learn even more about their amazing services.

Know How to Market your Brand

Most business owners, nowadays, are conscious of the importance of branding their services and products. In spite of this general awareness, very few businesses actually understand how and why to brand. Creating a brand for your business is more than just making a bold statement, rather, it’s all about making your customers feel wanted and respected, reducing redundancies, and being unique, among many others.

  1. By and large the most important step in branding your business is actually defining your company; What do you do? What services do you offer? What types of products are being sold? You must consider all of these and many more items to fully develop the idea of what your brand will be.
  2. Holding respect for all of your customers, no matter their role or services they are purchasing, creates a true sense of professionalism for your brand. Every adult and client wants to feel respected when they are interacting with other people. Therefore, it is imperative to your business that you treat everyone with respect.
  3. When developing a main message or saying, keep it short and simple. In addition to this, try to reduce how often it is used; when a saying is loosely thrown around, its meaning and message behind it are lost, an event no business wants to happen to them. To prevent this from transpiring, create one main message and then many sub-messages to create a cohesive brand.
  4. Finally, make your business unique. Everyone knows the big players in all the markets and what they stand for, so your business must be different. Whether it be the warm, at-home feeling your clients get when they walk into your lobby or the feeling of independence, leverage this to its full potential.

Branding is the most effective way of showing your customers and clients that you are different from your competitors. Make your business really stand out and display what it offers in an immersive and cohesive manner. In today’s market, consumers are looking to offer their business to small businesses rather large corporations. Leverage your status in the community to take full advantage of what your business stands for. If you have any questions or would like to get in touch with a professional, contact us at Windy City Web Designs to get your business going.

Should You Add A Video To Your Website? The Pros And Cons Of Both

Are you thinking about adding a video to your website? While videos can have a variety of useful purposes and benefits, it may not be ideal for every website.

Before you post a video or several to your website, be sure to consider the following pros and cons:

Pros:

  • Videos are appealing to your audience. Many people prefer to watch videos, especially when it comes to avoiding having to read over reading content. If this is the case, when adding videos to your site, you open the potential to widen your audience, bringing in new visitors.
  • Videos can help your product or services to make sense. By explaining your product, services, or concepts with a video, will help your brand make more sense. By having a good amount of “how to” articles and videos showing what to do, you can really benefit from the format.
  • Videos allow you to be more interactive. Simply by showing your face, speaking to your users in a video, you are giving your audience the feeling of being on a more interactive and personable scale, developing and building a relationship with them.

Cons:

  • Videos require work, even before you start. Videos require time and effort, especially if you create a video that you want to appear more professional. From the setting, to the setup, to the script, you are putting in a lot of work, before you even start.
  • Videos take time to edit. Once you are finished creating a video, you are going to end up spending more time on editing in order to make it worth while.
  • Videos aren’t for everything. Not all products or services can be suited for a video. This is where it is best to understand if your business should just stick to a list of resources, detailed researches, and articles for your users.

For more information, or to see how we can help enhance your website, contact Windy City Web Designs.

Ensure Your Website Defines Your Business

Your business’s website can act as a virtual extension of your business. This is why it is important to ensure your website truly defines your business, setting you apart from your competition.

Here are some ways Windy City Web Designs can help ensure your business stands out from the rest:

Ensure your website design is attractive. Your website’s appearance, including your logo, color scheme, images, and fonts, are all setting the tone for who your business is and what it represents, which ultimately attracts your targeted audience.

Ensure your website is consistent. Everything on your website should serve a purpose. Being conscious of brand reinforcement will help strengthen your brand. If you simply try to market to a variety of people, or just anyone, the likeliness you will create a murky brand, making your entire business confusing to your audience.

Ensure you have a web presence. Having a website is the first step to gaining presence, but an advertising or Internet marketing campaign is essential step in the process. Be sure to integrate your social media accounts, which will extend your business messaging to a much larger audience, as well as get involved in community and industry events, which will help to give your business a presence not only online, but in your community.

Ensure your content is relevant. Understanding how your audience perceives your business is key to reaching current clients and potential clients. Helping you to do so is your website’s content. You should understand your business’s strong points and prove your business’s value to customers, only providing content that is relevant and meaningful.

If you are interested in learning more about how Windy City Web Designs can help build your business’s brand, create a custom website, or to get started on an effective Internet marketing campaign, contact us today.

The Different Types Of Designs You Should Consider For Your Business

 

Design plays an intricate role in today’s success of websites and businesses. From web design, to brand design, there are a variety of designs that you should consider using for your business.

Website Design- An effective website design is critical to the success of any business that wishes to have an online presence. And since your Internet presence will empower your business it is important to ensure you are not only easy to find, but attractive to your visitors, and offer a user-friendly navigation and meaningful content throughout your entire website.

Print Design- Print design offers a variety of printed materials that businesses use to market their business. From business cards, to stationaries and letterheads, to note cards and envelopes, your business’s image is conveyed with each use. Some other must haves for many businesses are additional print items, such as brochures, catalogs, newsletters, packaging or other printing materials.

Logo Design- Strong part to a design is the logo design. Your logo represents your company or organization, symbolizing your unique value in the marketplace. Be sure to focus on the creation of a perfectly simple image that can help your clients identify your business, simply by looking at your logo.

Brand Design- Brand design sums up how and what you want to convey to your audience. The more you communicate who you are, and what you do, the stronger your brand will be.

Windy City Web Designs is a full service branding, web design, and Internet marketing company. For more information and to get started on a customized web design and marketing plan for your business, contact us today.