Ways To Make Your WordPress Website More Search-Engine Friendly

Are you looking for additional ways to make your WordPress website more search-engine friendly? If you answered yes, then these helpful tips are just what you need:

Regularly post new blogs. Since Google has a bias towards fresh content, giving preference to more recent results, it is important that you are publishing new and meaningful content, regularly.

Review your blog titles. It is important that you take time to review your blog post tiles first before publishing them, especially since your blog post titles are vital to your SEO rankings. Be sure to compare the keywords you used in your keyword list, and make your blog title more keyword rich.

Create meaningful keywords. If SEO is of utmost importance to you, then developing a keywords list is a must. An effective list of keywords and phrases should describe your products and services, including words from search terms that are likely to be used to find your business online.

Use an SEO plugin. A plugin will allow you to set keyword-rich custom titles and Meta descriptions for your posts for the major search engines. Consider using the All in One SEO Pack to make this an easier task.

Avoid spam comments. Often times people will leave spam comments on your blog. And since it counts as content, according to Google, it is important to eliminate comments that do not pertain to your products or services, as this will ruin your keyword relevancy and hurts your rankings.

Utilize social media sharing buttons. With Google, if it recognizes that your blog article is getting a lot of posts and shares on social media, it will then boost your blog’s ranking, making it easier for readers to share your content.

If you need help with your website’s search engine optimization, contact Windy City Web Designs for more information today!

Tips To Write Better Content On Your Website

While many people feel like they need to be a professional writer in order to write engaging and valuable content on your website, this cannot be further from the truth. Yes, your website’s content plays an intricate role in the success of your business, however, you do not have to be a literary scholar, you just need to connect with your audience and deliver the information they are looking for.

Here are some helpful tips to help you write better content on your website:

Ensure your content has purpose. Before writing your website’s content, whether it be for your web pages, blog, or social media page, be sure you know what you are trying to write and what you are trying to convey. This will help you from feeling like you are suffering from “writer’s block,” as well as allow the words to properly set the tone.

Avoid being lengthy. Too many words can deter your visitors. Try to keep to the point, as well as ensure it has a flow and purpose, which will help to keep your readers interested in what you have to say. Also, be sure that your spelling and grammar are correct, as this can turn people off.

Write better titles. While it may be tempting to come up with a clever title, it is best to stick with a tile that is clear and direct. Whether for your blog, or your website’s newsletter, by identifying what the article is about in the title will help your visitor decide if they want to read it or not.

Just write. It is difficult to avoid editing and going back to other parts of what you are writing during the writing process. However, it is always best to let the words flow and just write. By editing along the way and going back, you are disrupting the creative process, putting you at risk of losing your great ideas.

If you would like more information, or to see how our professionals can help with your website’s content, contact Windy City Web Designs today.

How A Blog Can Boost Your Business

Blogging has quickly become an effective form of content marketing for businesses of all sizes. Blogging has many benefits to a business, including perhaps the most important, increasing your web presence.

If your increased web presence is not enough of a reason to have Windy City Web Designs add a blog to your website, then here are several other ways a blog can boost your business:

  1. A blog is a simple and easy-to-use platform, which will allow you to connect with your customers.
  2. Your blog fuels search engine optimization (SEO).
  3. According to surveys, 60% of businesses who blog acquire more customers.
  4. Blogs gives your company a voice, creating a place to talk about new products and services, comment on timely news topics or market trends, and share company initiatives beyond your website, which will all help to let your customers know more about your brand.
  5. Blogs share your expertise, allowing you to become an expert in your industry.
  6. A blog creates a two-way conversation with customers, prospects and industry peers, encouraging interactions, comments and feedback.
  7. A blog keeps you focused on your content marketing strategy, especially since it is important to schedule and stick to it in order to continuously deliver purposeful content.
  8. A blog builds confidence, relationships and sales. Customers will look to you as a reliable resource for information on your industry.
  9. Blogs will help you stay ahead of the curve, especially when it comes to your competition.
  10. Blogs are cost-effective marketing investments. Every post you publish is a long-term asset that helps build brand awareness, as well as promote your expertise, products, and services.
  11. Blog analytics allow you to track your readers, links, popular topics, shares and comments, helping you to better know your audience.
  12. If you are not a writer, and prefer to have someone else do the blogging for you, there are Internet marketing firms out there that will do the hard work for you, like Windy City Web Designs. Whether you are interested in adding a blog, are in need of a custom website design, or are looking for an effective Internet marketing campaign, contact Windy City Web Designs for more information today.

Errors In Typography That Every Designer Should AVOID!

Typography plays a role in our day to day lives, and not many people see what its full potential is until they explore it. Web designer’s deal with typography daily and they commit to the uniqueness of type and figure out what best fits there clients needs when it comes down to creating a web site.

Take a look at the list below at the most common errors that every designer should avoid!

1. Leading – Leading refers to the space that is between two lines to make the textual matter more readable and clear for all readers. The space should be complimentary to the text font as well as the text matter, so nothing gets cluttered and so it doesn’t look like it’s fallen apart. The rules are governed by general practices that some user’s convenience are ease allowing them to read the article with no hassle what so ever.

2. Tracking – Tracking means the space that is between each letter of a word and or a phrase. Some designers try to add too much of tracking to the letters to make the content clear, others don’t really care. The common practice followed by many designers shows that they are using tracking as an adjustment tool to let the text fit within the line length.

3. Double Spacing – This type of mistake is backdated to the roots of typewriters, where the extra blank space was substituted to avoid placement of the next character in the close approximation to the full stop. As the designer it’s your job to look after such things so they don’t reflect in the form of typographical errors on the site.

4. Horrible Contrasting – When users come across typographical copy they will ignore it and move onto a different site. Having bad contrasting background that fails to deliver the full text content in your site, could impact your website in the wrong way. That’s why it’s best to do some brainstorming before you start putting things together that don’t go with one another.

To avoid these typography errors contact Windy City Web Designs. 

How To Tell When Your Site Is Boring

If you start to notice your website being attracted only by a couple of customers, then chances are something is wrong with your site. Ask yourself maybe the design, or the layout? How about the content? Responsive Design? Read the next couple ideas, and hopefully you change your mind into making your site much better!

  • No Action :  If you open up your website right now in a new window, what’s the first thing you feel or notice without even thinking about it already, any positive or negative thoughts? Are you interested? Intrigued or Impressed? Surprised or even frightened? When clicking on your home page and their is no reaction in the first couple seconds of opening the page…you have a boring page.
  • Not Staying On Topic : Now start clicking on different pages in your website, and act as if you are the customer. Look at the graphics and read the content. If you start to find yourself wandering, choose what you intended to be the most informative chunk of content on your website and read through it. Once you have read the first couple sentences, and you feel you are drifting in a different direction, chances are you have boring content.
  • Duplicated Content : If your site has many layers of images, or colors, and if the readers have to read a lot of copied content, in order to gain anything from what your site is, they will be quick to hit the close button on the site. Stay away from having too many images that are the same, or the content is exactly the same on some pages. You want to be able to draw your customers in and grab their attention. Keep in mind, the more people that exit your site the more your losing in potential customers.
  • Familiar To Others? : Does your site look like a competitor of yours? Or do you find that your site lacks the originality? If you answered yes to both, then it probably is very familiar and lacks the importance of what your site is. You webpage needs to stands out from all the other ones that are out there in a way for your customers to remember who you are. If you can’t do that, and they feel it’s just another website or another lawn service, they probably won’t stick around.

If you find that your site shows some of these signs, you can contact Windy City Web Designs, and they can take a look at your site for you, and see where your losing the customers at, and how the traffic flow is from previous days, to the present.

Tips For Web Designers That Want To Keep Learning!

Do you want to learn more skills that could possibly help advance you in your career as a web designer? Take a look at these educational sites that are listed below. When working in the web design industry, you learn something new everyday, and it’s also a great idea to keep up on your skills. Take a look at these tips and hopefully they can help you improve or excel in your area of experience.

Tuts+: With Tuts+ it provides a wealth of knowledge for designers and developers, on helping other people learn online. Tuts+ offers a huge range of video based and text videos.  The offer free tutorials, and publish subscription based courses that will give you many different types of courses varying from HTML & CSS, WordPress, Adobe Cloud Programs and much more!

Treehouse: Treehouse is aimed towards beginner web designers and to help them land careers. They provide web development, web design, iOS development training and it also induces PHP, and SEO. What’s great about Treehouse is they provide some interactive challenges and quizzes and once you complete them you are awarded a badge that is placed on your profile. Certain companies do recruit new employees from Treehouse that is based on the number of badges that person has earned.

Lynda.com: This is my favorite place to go for online learning videos! They help any one that wants to learn new creative skills, and technology. The industries leaders teach all of these videos. This site allows you to control the viewing experience of any course, and you can watch them on your mobile device and computer. You can also create your own playlist of videos that you have watched or you can share them! Lynda.com has over 1000 different courses that are based on your typical web design courses, and other courses in business, operating systems, and even networking.

For more information about places to go to learn more about web design contact Windy City Web Designs!

How To Become A Better Content Writer

This doesn’t matter if you are a blogger, freelance writer, a student, or even a professional writer; you can always benefit by elevating you content writing skills! The quality of content usually suffers when you produce a great quantity. Those who are professional writers have discovered a couple new strategies that can enable them to avoid the trap. Following this tips should help you produce a steady stream of some great content!

Research Never Ends, When Your Writing Starts

First thing we should learn from professional writers is to learn how to preserve your research mode throughout your entire writing and editing. Many content writers do make the same mistake and they can conduct a basic research.


Too much rambling on will not get you anywhere; you need to clarify what you’re going to talk about from the very beginning. Each piece of content you create should have only one point, because having too many different points will confuse the readers.

Example, when you develop your article you should have a word counter to count how many words you have used. This tool will help you from overbearing your articles with too much information or too little information. This can also identify repetitive words or phrases that are diluting your message that you are trying to get across.


Content writing can become messy at points. You have to think about time management if you want to get the job done correctly. Two parts of professional writers are those who are finding the mess inspiring; and those that find effective ways to make writing more productive.

Your Point Of View

Yes you can create something that your readers are already familiar with, but you have to elaborate the topic from your point of view. Following someone else’s lead, your readers can just as easily find the content contradictory to another article that was already published.

If you can not think of anything else in that time of day, save your file and come back to it when your ready.  You don’t want to have something that is half done especially if it’s for your company website!

Keeping Things Simple

Make sure your sentences, paragraphs, and words are short and readable. Having a complex style won’t get you many loyal readers, this is why when you get carried away, and you need to make sure to cut the clutter during the editing stage of your article and or blog.  Always edit your blogs before you post; nothing is ever perfect the first time around! Whenever I write I think about it in my head and type what comes to mind, and sometimes ill forget the little things but then when I go back to edit the blog I correct the errors.

For more information about how to become a better content writer, contact Windy City Web Designs!

How To Make Your Online Ads Clickable

We’ve all seen ads that grab our attention, but now we’ve also seen ads that can leave us speechless, and wondering what the advertiser was trying to accomplish. How are you able to create text banner ads on LinkedIn that can attract your target audience? Start by writing effective headlines, and see where that gets you!

A KEY to writing online ads is to put yourself in the shoes of your viewers who are going to be reading your ads. Picture how they are feeling, understand why they are frustrated or in pain. Once your able to get into their heads, you can write ads that can grab their attention quickly and make them feel comfortable with you and your products or services.

These great ads are more than just words, it’s about telling a story or creating an unforgettable experience and make you have to read more. Follow these factors that can make your ads more clickable to your viewers!

Being Curious

We all are curious by nature and want to learn more about subjects that interest us. If you start your headline with phrases like “How do I …” or “How I… ” The reader will be curious. You want them to read the entire headline. You can also use contradiction in your headline to confuse your readers so you’re able to grab their attention also. Here are a few examples of headlines that use curiosity to grab attention:

  • “How do I get top search rankings in Google for my business without spending a lot of money?”
  • “Social Media is NOT your only way to get web traffic”

Some Benefits

By providing a clear understanding of the benefit in your headline, people will click on your ad to find out how they can benefit from what you are offering. Implying that they will learn something new that can give them a competitive advantage. Here are a few examples of benefit-driven headlines:

  • “How to Convert More Web Visitors into Raving Customers”
  • “How to Work Less and Earn More”


Everyone responds to certain key words, especially when they trigger some type of emotion. Using the right words can make people click on your ads. If you watch those infomercials, you’ll be able to hear and see the steady stream of emotion-triggering words like amazing, incredible, excellent, and free. You may also hear them say something like “This amazing formula will help you feel incredible, and make you completely irresistible.” Now who wouldn’t want to buy that product? Here are a few more examples of some emotional headlines:

  • “Ten Free Social Media Tips That Will Generate More Incredible Comments on Your Blogs”
  • “Easily Learn a New Language in Just 20 Minutes a Day!”

For more information about how to make your online ads clickable, contact Windy City Web Designs. 

Starting Your First Blog!

Starting a blog doesn’t cost anything and it’s not complicated. More people start blogging daily, and it seems everyone or business related is doing this! You get to see what they are thinking or what their business has to offer, and it draws their attention. The more and more you do blogging the more likely to have customers coming to your doorsteps asking for your business. They can like and share blogs, or learn from them!

Step 1: Setting Your Blog Up

Using WordPress is a great platform to use; you can use this on any smartphone, computer or tablet. WordPress is one of the most popular blogging platforms out there and with very good reasons.

Step 2: Choosing A Topic

This is the part where you decide what you want to talk about to your users. Pick a topic to talk about and just write about. Share some thoughts, ideas, trends, and images to go along with the content. If your business is related to Graphic Design, or Web Design share some ideas, thoughts and trends to go along with that. Keep it in your range of business.

Step 3: Learning From Your Peers

Don’t be afraid to admit that when you first started to learn how to blog that you made many countless mistakes. That’s perfectly okay and normal! Blogging can be tricky at first, but after you get the hang of it, you’ll be a pro through out your career/ personal life when it comes down to it. Benefit the knowledge you get from users, and your peers when they visit your site. If your images are too large, you can learn how to fix that issue. If you have spelling or grammar issues you can fix that also.

You can also look up other blogs from other sites, and see what they are doing, and how it’s become effective. Get some ideas and try it out for yourself on your own site.  Just DO NOT copy someone else blogs!! That is a big no! You can look at what they have, and take their topic idea but put everything in your own words as much as possible. Search engines don’t like seeing copyrighted material on the Internet, you can lose rankings by doing that.

If you have any other questions about starting a blog today contact, Windy City Web Designs.

Top Internet Marketing Strategies To Follow

With internet marketing this can attract more potential clients to your website, and can increase customers for your business, and enhance the branding of your company. You need to have some strategies to help get you going for your online internet marketing. Follow these and you will be set!

  1. Start by setting up a web promotion plan that is an effective web design and development strategy.
  2. Rank up in the top major search engines, and practice some search optimization techniques.
  3. Email marketing is your next task to learn how to use effectively.
  4. You can request an analysis from an Internet Marketing coach or the Internet Marketing Consultant.
  5. Blog and interact with your customers and any visitors.
  6. Build a responsive email list.
  7. Write and publish online press releases about your business.
  8. Run contest and giveaways via your web site.
  9. Dominate your marketing niche with affiliate, reseller programs.
  10. Try to get listed in news stories and publish articles.

When you follow these tips, you will be on your way to creating that boost to your business and you can concrete on your internet marketing strategy. For more information contact, Windy City Web Designs.