Think of your dashboard in your car, all the important features that are important to you would be to your clients. If you organize your analytic dashboard, it will make things much easier.

Executive Dashboard – Focus on financials, conversion rates, the number of sales, and leads. Executives always want to see money first, to see how they are doing in every area. Nobody wants to go through marketing first and then the numbers. Now everyone has generic metric, pages that viewed, bounce rate and metrics focus on using the main filters to go to the specific areas on that site. You should view the following:

• Directional information
• Discount
• Packages
• Location of site

Measure out the behavior that is on your site, and then reverse engineer. If a company can see which area on the site is drawing more attention too and you want them to look at the other pages, try to link pages together so they are not just looking at one page.

CMO Dashboard – Now from a marketing perceptive, you want to help make it look amazing! When building the dashboard for your CMO marketing side, talk about what matters to them. Find out what they really want to learn. You need to tune in to figure out exactly what they want to find out, and match their exact territory. Go back to using filters, like on the executive dashboard. You need to determine, how do you measure the acquisition to the behavior on the site and then what can it create?

Tech Check Dashboard – The one important feature that most people do not hear anymore is tech check. We need to see more companies coming to a realization that we all use different devices to view websites for all topics and to do online shopping. We want to see a setup so we can view these web pages on multiple web browsers on a mobile and tablet device, and desktop. Do you have any gaps, places that your site is not using the full potential or issues with the shopping carts? You want to be able to track all this down. The most effective way to look to see what is falling off your site is by looking on the computer, mobile or tablet device on the browsers. If you are having any issues what is so ever on your site, bring it to your web designer and see what they can do to find and fix the issue for you. Having a broken site is never good; you have that risk at loosing potential customers and future ones.

For more information about analytics contact, Windy City Web Designs!