5 Reasons Why Your Website’s Content is Important

by Nov 6, 2013content writing, Website Design

5 Reasons Why Your Website’s Content is Important

Essential website development is broken into three main components. These main components are made of web design and graphics, content writing, and URL/Hosting. Often times, content writing is seen as secondary compared to web design, but here at Windy City Web Design, these components are all equally important when designing your business’ website. Here are five reasons why content is essential in successfully running your website.

1. Content creates traffic. Search engines, such as Google, are content driven. In order to drive traffic to your website, search engines crawl your pages searching for relevant information, which is why keywords play such an important role in your content. When your website is full of content, the higher organic rank you will achieve, creating more traffic.

2. Your content must make sense. Write appropriately for your desired clients. Nobody wants to visit your website and not be able understand what they are reading. When you provide information that is both helpful and relevant, the more likely the client will return to your website and use your services. Just remember, write for your business!

3. Give your clients what they want. Consider what content is necessary. For example, if you are a restaurant, relevant information would be items such as menus, locations and map, hours, and even photos. By providing information such as bios or a history of your restaurant would not be as relevant or important. Only write about what your audience cares about!

4. Blogging is essential. By writing a blog, you can draw more traffic to your business by creating new content and links to your website. Blogs are also a great tool to get your name out in this web-driven world. Blogging can also be good practice for those people who are unsure on the content writing abilities.

5. Provide content in other forms. Video blogs, Podcasts, informative graphics, or even a white paper for your clients to download are other examples of ways to promote your content. When a business creates more links to items such as these, search engines crawl them more frequently, which means your content has created value and is being shared.

When it comes to quality content writing, these five reasons are all musts in the development of a successful website. In addition to this information, it is also imperative that you keep your clients in mind and place yourself in their shoes. Windy City Web Design is composed of a team of professional web designers, content writers, and bloggers. We are here to help create the most profitable website for your business, including marketing it in this highly competitive industry.

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