Creating a website is easy, and creating a website that is appealing, fun and interactive can be easy, but all of those things wont matter if your website isn’t optimized to be conversion friendly. A conversion is a purchase, lead, contact form fill out, or other form of acquiring client or potential client information.

Here are 3 ways you an increase your conversions while still having a great website.

1. Titles & Description

Make these unique to your business and the specific page you are one. They need to be descriptive as they make the “first impression” to your audience. They need to be short yet provide specific information.

Example-

Title- Chicago Landscape Lighting

Description- Chicago landscape lighting and outdoor lighting experts. Contact us today.

2. Call To Actions

These features influence people to sign up or purchase something. Include words such as free, call today, sign up now, call now, click here, book it, etc. When examining your own website think about what you are trying to get your visitor to do and what might be enticing to them.

3. Forms

Easy to use forms allow your audience to quickly contact you without having to answer 100 questions. All the questions can be left to your phone conversation. Acquire the necessary information to contact them and make a great first impression by gaining useful information through your phone conversation.