Most people are visual learners; it’s much easier to digest information in form of a 90-second videos than long winded block of words. YouTube has become the hub for users to post comedy skits, near-Hollywood short films, music videos, and more. The challenge to businesses, though, is integrating ads into the community smoothly. The goal is attracting favorable attention from both consumers and search engines.

Marketing on YouTube is different than traditional Internet marketing. Since YouTube is often considered a major search engine, and certainly is the largest internal search engine, using YouTube as an advertising platform could be beneficial. Succeeding on YouTube requires different marketing tactics than succeeding on search engines does. Windy City Web Designs details how to enter YouTube territory as a brand successfully.

1. Consistency is key: tone, upload schedule, format. Having a clear message and image harnesses a suitable audience that will keep coming back for your videos. This enhances your business’s branding and adds another avenue to attract customers. Continued advertising gives your videos visibility and helps sustain you channel’s growth and subscribers.

2. YouTube is a user-based network. Whether you’re a producer, reviewer, or watcher, you have a role in the community. The most important elements are engagement and hype. The most successful channels continue to produce videos, even if a modest fan base watches. Even limited buzz around your channel can earn enough user excitement to land your business increased exposure.

3. Understand how YouTube promotes video ads. There are three ways. In-Search provides traditional Internet marketers with familiarity. This option takes the user to related videos based on keywords they search for. In-Display shows your videos in the related content section of other videos. If your competitors are active on YouTube, this option is similar to remarketing. In-Stream will air your videos like a television ad. Before the audience watches the desired video, your ad will roll. If they click your ad, it’ll bring the viewer to your landing page.

Digital media is dominating the Internet and video is becoming a norm for advertising. For more advice on creating content-rich videos and driving a socially-engaged viewership on YouTube, contact Windy City Web Designs today.